Core Viewpoint - The kitchen is being redefined as a high-quality living space that integrates technology and aesthetics, moving away from its traditional role as a place of labor and smoke [1]. Group 1: Technological Innovations in Cooking - The collaboration between Casarte kitchen appliances and Procter & Gamble's JOY introduces the "AI Eye" technology in the Casarte Ultra range, which monitors cooking conditions and adjusts heat to prevent overflow, enhancing the cooking experience [3][5]. - This technology respects traditional Chinese cooking methods, such as the precise temperature control required for Cantonese soup, transforming the expertise of seasoned chefs into a stable, replicable function [5][6]. Group 2: Cleaning Solutions - The Casarte drawer-style dishwasher is designed to alleviate the physical strain of washing dishes, allowing for easy operation with a simple "tap, pull, place, push" mechanism [8][11]. - The dishwasher features a unique dual-zone washing design that allows for simultaneous cleaning of different types of dishes, improving efficiency and flexibility [8][10]. - JOY's washing capsules, specifically formulated for Chinese cuisine, work effectively with the dishwasher to tackle stubborn stains, enhancing the overall cleaning experience [10][11]. Group 3: Public Engagement and Experience - The "Bo Bo Bus," a mobile kitchen project, will showcase Casarte's cooking and cleaning functionalities in Guangzhou, allowing the public to experience the technology firsthand [13][15]. - The bus will feature live cooking challenges and interactive experiences, promoting the integration of technology in traditional cooking practices [15][16]. Group 4: Cultural Resonance and Future Vision - The collaboration aims to blend technological advancements with traditional culinary culture, showcasing the potential of technology to enhance daily life [12][16]. - The initiative represents a journey across 11 cities, emphasizing the importance of smart cooking and a relaxed lifestyle for modern Chinese families [16][17].

当"性价比"已经不足以提供情绪与体验，难以打动我们时，你会为"心价比"动心买单吗？ 留心观察，我们身边总会有这样一群人——他们愿意为了一款游戏、一部电影开始一场说走就走的旅行，也会为邀请三五好友的聚会而改造自己的家，更 多时候，他们不介意为一时的开心与快乐而"豪横"一把......曾经，为情绪买单更像是一种"不太理性"的消费方式，但更多人正在发现，追求"心价比"的产 品，早早就摘掉了"智商税"的标签，成了当代人自我疗愈的"精神刚需"。而在这种趋势当中，家电悄然成为承载情绪价值的核心载体。 想象一下，当厨房从功能空间升级为融合美学、社交与悦己属性的"第三空间"，品牌应如何创新回应需求？卡萨帝洗碗机与宝洁JOY的答案是：用技术重 新定义厨房的"温度"。 当你希望洗碗不再是完成"为了洗碗"的任务时，一些品牌与产品，已经开始围绕空间、美学、体验等一系列价值，赋予厨电情感温度，并满足用户的"情 绪价值"需求——让厨房生活感受更愉悦。卡萨帝与宝洁JOY洗悦深谙此道，这对清洁"好搭子"以"愉悦"为共同语言，重构至美厨房与社交体验，皆在诠 释：愉悦自己是消费者的权利。 从 "物奢"到"心奢"，让厨房生活更愉悦 "奢"，已不再 ...