Core Insights - The event "New Kitchen Standard in China" highlights the collaboration between Casarte kitchen appliances and Procter & Gamble's JOY dishwashing pods, focusing on creating an immersive experience that addresses modern kitchen challenges [1][3][19] Group 1: Kitchen Space and Ergonomics - The average kitchen size in China is only 6.1 square meters, with over 70% of households being small to medium-sized, leading to ergonomic challenges with traditional dishwashers [4] - Users of traditional dishwashers may bend over more than 7,300 times a year, accumulating a weight burden of 1,022 tons, highlighting the "invisible fatigue" in kitchen tasks [4] - The Casarte drawer-style dishwasher is designed to optimize space and reduce bending, allowing for a more comfortable user experience [3][16] Group 2: User Experience and Feedback - Participants in the event experienced a "no-bend" challenge, demonstrating the efficiency and comfort differences between traditional and drawer-style dishwashers, with high user satisfaction reported [4][11] - A young mother noted that the drawer-style design allows for standing operation, significantly reducing strain on the back and knees, showcasing the human-centered design approach [4][16] Group 3: Space Optimization and Product Innovation - The drawer-style design can save nearly 30% of front operation space, providing more room for storage and movement in small kitchens [6] - Procter & Gamble's JOY dishwashing pods combine four essential components into one, simplifying storage and reducing the need for multiple products, making it ideal for small kitchens [9][10] Group 4: Systematic Solutions and Health Considerations - The collaboration between Casarte and JOY aims to create a complete kitchen ecosystem that emphasizes both space efficiency and cleanliness, with a focus on user health and comfort [11][14] - The design philosophy shifts from making users adapt to machines to creating machines that accommodate human needs, as evidenced by a 98.2% user satisfaction rate for the "no-bend" experience [14][16] Group 5: Future Trends in Kitchen Design - The event illustrates a broader trend of reimagining the kitchen as a space that enhances quality of life, moving away from mundane chores to a more emotionally supportive environment [17][19] - The initiative aims to redefine kitchen roles in Chinese households, promoting a lifestyle that values comfort and efficiency through innovative design [19][20]

随着生活品质的持续提升，现代厨房已从单纯的功能空间演变为家庭健康与情感连接的重要场景。近 日，全球高端家电品牌卡萨帝与清洁行业领导品牌宝洁JOY携手在北京正式启动"中国厨房新标配"主题 快闪活动。此次活动直面中国家庭厨房普遍存在的现实困境，以科技创新为驱动，旨在推动现代厨房向 更健康、更人性化的方向演进，重新定义高品质厨房生活的标准。 在活动现场，卡萨帝与宝洁JOY通过四大互动模块——"不弯腰体验区""省半平交互区""净实力展示 区"与"福利能量站"，将厨房痛点转化为可感知的场景实践。参与者在"摆碗挑战赛"中亲身体验站立操 作的便捷，从空间布局到健康关怀，全面感知厨房生活方式的升级路径。 01 痛点驱动创新：从用户困境到智慧解决方案 当科技创新照进生活，用户的每一细微痛点都有可能成为产品进化的起点。由卡萨帝厨电与宝洁JOY发 起的这一创新实践活动，正是源于对中国厨房用户痛点的深层次精准洞察。中国家用电器协会数据显 示，中国厨房平均面积仅为6.1平方米，中小户型占比超七成。在有限空间中，传统洗碗机的人体工学 缺陷进一步加剧使用负担，用户一年弯腰操作可超7300次，累计承重负担高达1022吨。 在活动现场的"不弯 ...

摘要： 当厨房真正成为健康、舒适与情感连接的空间，中国家庭的生活品质也将随之步入新的阶段。 随着生活品质的持续提升，现代厨房已从单纯的功能空间演变为家庭健康与情感连接的重要场景。近日，全球高端家电品牌卡萨帝与清洁行业领导品牌宝 洁JOY携手在北京正式启动"中国厨房新标配"主题快闪活动。此次活动直面中国家庭厨房普遍存在的现实困境，以科技创新为驱动，旨在推动现代厨房向 更健康、更人性化的方向演进，重新定义高品质厨房生活的标准。 在活动现场，卡萨帝与宝洁JOY通过四大互动模块——"不弯腰体验区""省半平交互区""净实力展示区"与"福利能量站"，将厨房痛点转化为可感知的场景 实践。参与者在"摆碗挑战赛"中亲身体验站立操作的便捷，从空间布局到健康关怀，全面感知厨房生活方式的升级路径。 痛点驱动创新：从用户困境到智慧解决方案 当科技创新照进生活，用户的每一细微痛点都有可能成为产品进化的起点。由卡萨帝厨电与宝洁JOY发起的这一创新实践活动，正是源于对中国厨房用户 痛点的深层次精准洞察。中国家用电器协会数据显示，中国厨房平均面积仅为6.1平方米，中小户型占比超七成。在有限空间中，传统洗碗机的人体工学 缺陷进一步加剧使用负担， ...

逆势增长的背后，是企业战略转型与市场实践相互验证的结果。透过2026年"全面ToC"的战略落地路径 规划不难看出，海尔厨电通过高端化转型提升品牌价值，展现了其应对行业周期的系统性思路。这一系 列举措，或许为观察家电制造业在复杂市场环境中的发展韧性提供了一个现实样本。 全面ToC战略撬动海尔大厨电全球市场增速。在美国，份额达到34%位居第一。在澳洲市场销量已跃居 第一；在意大利，海尔大厨电单品牌烤箱份额第一。今年8月份，在摩洛哥的市场份额位居TOP1。而在 中东非和东南亚市场分别实现45%和15%的增速。 海尔厨电在国内高端市场上也实现突破。旗下卡萨帝厨电是行业增长最快的高端品牌。同时，爆款产品 卡萨帝全嵌致境烟机连续5个月京东高端份额第一；卡萨帝抽屉式洗碗机全网销售额增幅130%，市场份 额第一。 除了"全面ToC转型"新成果，海尔厨电还发布了AI新品与AI厨房解决方案。此次推出的搭载AI科技的新 一代厨房，展现了从"全嵌"到"全智"的行业引领力。在海尔AI厨房，搭载"AI之眼"的烟灶，可自动调节 火力，实现沸而不溢；具备AI之眼的烤箱能自动牛排的厚度、部位，智能匹配烹饪曲线，无需经验， 也能烤出星级主厨的水 ...

Core Viewpoint - The kitchen is being redefined as a high-quality living space that integrates technology and aesthetics, moving away from its traditional role as a place of labor and smoke [1]. Group 1: Technological Innovations in Cooking - The collaboration between Casarte kitchen appliances and Procter & Gamble's JOY introduces the "AI Eye" technology in the Casarte Ultra range, which monitors cooking conditions and adjusts heat to prevent overflow, enhancing the cooking experience [3][5]. - This technology respects traditional Chinese cooking methods, such as the precise temperature control required for Cantonese soup, transforming the expertise of seasoned chefs into a stable, replicable function [5][6]. Group 2: Cleaning Solutions - The Casarte drawer-style dishwasher is designed to alleviate the physical strain of washing dishes, allowing for easy operation with a simple "tap, pull, place, push" mechanism [8][11]. - The dishwasher features a unique dual-zone washing design that allows for simultaneous cleaning of different types of dishes, improving efficiency and flexibility [8][10]. - JOY's washing capsules, specifically formulated for Chinese cuisine, work effectively with the dishwasher to tackle stubborn stains, enhancing the overall cleaning experience [10][11]. Group 3: Public Engagement and Experience - The "Bo Bo Bus," a mobile kitchen project, will showcase Casarte's cooking and cleaning functionalities in Guangzhou, allowing the public to experience the technology firsthand [13][15]. - The bus will feature live cooking challenges and interactive experiences, promoting the integration of technology in traditional cooking practices [15][16]. Group 4: Cultural Resonance and Future Vision - The collaboration aims to blend technological advancements with traditional culinary culture, showcasing the potential of technology to enhance daily life [12][16]. - The initiative represents a journey across 11 cities, emphasizing the importance of smart cooking and a relaxed lifestyle for modern Chinese families [16][17].

Group 1 - The core viewpoint of the articles highlights the significant growth and market leadership of the company Casarte in the home appliance industry, driven by the integration of AI technology [1][3] - Casarte achieved a retail sales growth of over 20% year-on-year in the first half of the year, with a cumulative retail sales increase of 24% in July [1] - The company leads the high-end market, holding the top market share in premium segments for refrigerators, washing machines, and air conditioners, with year-on-year retail sales growth of 21% and 16.4% for refrigerators and washing machines priced above 10,000 yuan, respectively, and a remarkable 135% increase for air conditioners priced above 15,000 yuan [1] Group 2 - The AI technology implemented by Casarte includes features such as the "AI Eye," which can recognize 210 types of food and adjust storage conditions to maintain freshness [3] - The AI capabilities extend to kitchen appliances, where the smoke machine can monitor cooking and prevent overflow, while the steam oven can identify food types and quantities for one-button cooking [3] - The washing machine's AI technology offers features like anti-clogging and color protection, while the air conditioning system maintains a consistent indoor climate by monitoring five environmental factors [3]

当"性价比"已经不足以提供情绪与体验，难以打动我们时，你会为"心价比"动心买单吗？ 留心观察，我们身边总会有这样一群人——他们愿意为了一款游戏、一部电影开始一场说走就走的旅行，也会为邀请三五好友的聚会而改造自己的家，更 多时候，他们不介意为一时的开心与快乐而"豪横"一把......曾经，为情绪买单更像是一种"不太理性"的消费方式，但更多人正在发现，追求"心价比"的产 品，早早就摘掉了"智商税"的标签，成了当代人自我疗愈的"精神刚需"。而在这种趋势当中，家电悄然成为承载情绪价值的核心载体。 想象一下，当厨房从功能空间升级为融合美学、社交与悦己属性的"第三空间"，品牌应如何创新回应需求？卡萨帝洗碗机与宝洁JOY的答案是：用技术重 新定义厨房的"温度"。 当你希望洗碗不再是完成"为了洗碗"的任务时，一些品牌与产品，已经开始围绕空间、美学、体验等一系列价值，赋予厨电情感温度，并满足用户的"情 绪价值"需求——让厨房生活感受更愉悦。卡萨帝与宝洁JOY洗悦深谙此道，这对清洁"好搭子"以"愉悦"为共同语言，重构至美厨房与社交体验，皆在诠 释：愉悦自己是消费者的权利。 从 "物奢"到"心奢"，让厨房生活更愉悦 "奢"，已不再 ...