Core Insights - The "i-person" label has evolved from representing introversion to embodying a lifestyle characterized by selective social engagement and prioritizing personal comfort and happiness [1] Group 1: Market Trends - The "one-person dining" market in China is projected to exceed 1.2 trillion yuan by 2025, indicating a significant shift towards solo dining experiences [3] - The pet economy, particularly for cats, has surpassed 100 billion yuan, reflecting a growing trend of low-social-energy emotional connections among consumers [3] - The Chinese instant retail market is expected to reach 751.5 billion yuan by 2024 and surpass 1 trillion yuan by 2026, showcasing the demand for convenience and reduced social interaction [21][22] Group 2: Consumer Behavior - Consumers are increasingly favoring low-pressure social interactions facilitated by online platforms, such as gaming companions and AI chatbots, which cater to the "i-person" preference for controlled social environments [5] - The rise of self-service retail and hotels aligns with the "i-person" desire for minimal interaction, with the self-service retail market projected to reach 128 billion yuan by 2024, growing at 40.2% year-on-year [12][15] - The surge in self-study rooms, with a 523.7% increase in registered businesses in 2023, highlights the demand for focused, undisturbed environments for learning [18][20] Group 3: Technological Integration - The global AR/VR market is expected to reach $39.7 billion by 2029, with China leading the growth at over 40%, indicating a strong preference for immersive, independent entertainment experiences among younger consumers [7][10] - AI applications, such as Saylo AI, are becoming essential tools for "i-persons," providing companionship and emotional support through interactive experiences [5][8] Group 4: Emotional and Psychological Aspects - The trend of collecting designer toys among younger generations serves as a form of emotional expression and connection, with the market expected to exceed 80 billion yuan by 2025 [10] - The "i-person" economy reflects a broader cultural shift towards valuing personal space, emotional well-being, and self-determination in consumer choices [23]

Core Insights - The pet industry is undergoing significant transformation driven by the "adopt, don't shop" philosophy and increasing demand for purebred pets, reflecting diverse consumer attitudes towards pet ownership [1] - The traditional image of "pet dealers" is evolving into professional "pet breeders," yet issues like "weekend pets" and backyard breeding persist, highlighting a conflict between commercial interests and ethical considerations [1] Group 1: Industry Challenges - The phenomenon of "weekend pets" involves unregulated sellers offering sick animals, creating a risk for consumers and damaging the industry's reputation [2][5] - Price wars among breeders are leading to a decline in quality and service standards, as some breeders resort to undercutting prices to survive in a competitive market [5][9] - The emergence of small pets like snakes and lizards is impacting the sales of traditional pets, causing a cooling effect on their prices [6] Group 2: Ethical Considerations - The lack of respect for life and excessive profit-seeking among some breeders contribute to the proliferation of "weekend pets," necessitating stricter controls at the breeding source [9][10] - Responsible breeders emphasize the importance of using purebred stock and maintaining a healthy breeding environment to ensure the well-being of the animals [10][11] - There is a call for consumers to be more informed and cautious when purchasing pets, encouraging them to verify breeders' credentials and the health of the animals [11]

日本猫咪经济的形成与90年代后日本的消费主力人群, 即团块次代及之后出生的人收入、消费变化有关。 金钱成本 村东方国际址 分钟了解日本 日本的"猫咪经济" 根据日本宠物食品协会的统计,日本宠物犬自1995年见顶便拐 头向下,而宠物猫的占比则持续上升。2014年宠物猫饲养量首 次超过宠物犬。 日本人为什么兴起了养猫? 这背后蕴含怎样的经济原因? 狗派 猫派 日本宠物犬的终身成本 日本宠物猫的终身成本 约为252万日元。 约为132万日元。 (数据来自日本宠物食品协会2022年的统计) 日本年轻人受经济低迷影响,财富积累慢,消费支出缩 水,更倾向低成本的猫。 时间成本 相较于宠物猫,养狗需要投入更多的精力陪伴、护理。 空间成本 内容来源 本内容根据野村东方国际证券2024年08月14日发布的证券研究报告 《日本宠物食品发展的前世今生》 分析师 往期推文回顾 张影秋 （SAC执证编号：S1720522110001） 曾万霖 （SAC执证编号：S1720524050001） 一分钟了解日本｜浅谈日本宠物经济 免责声明 向上滑动阅览 本材料虽由野村东方国际证券有限公司（以下简称"本公司"或"我们"）研究部提供，但并非我 ...