柴犬"六六"在宠物烘焙店的一岁"生日宴"。 受访者 供图 三湘都市报1月12日讯 1月12日下午，长沙"化影拾光"园区内，柴犬"六六"带领着它的"朋友们"，在一家 宠物烘焙店内开启了它的一岁"生日宴"，"生日蛋糕""麻辣烫"等现做宠物食品依次端上桌……这样的场 景，近段时间在长沙并不罕见。主打宠物鲜食、零食，兼具社交与休闲功能的宠物零食店，正悄然出 现。 另一名消费者小赵从2024年开始给宠物购买现做零食。在她看来，这类消费更多满足的是让宠物"尝试 新口味"和有"陪伴感"。"作为加餐，不会喂太多。"小赵说。 在多名受访者的表述中，一个共识逐渐清晰：这类宠物零食并非刚需，而是一种带有明显情绪价值的消 费选择。 "宠物零食店的运营成本并不低。"敲敲介绍，"与传统宠物零食相比，鲜食、鲜冻产品的成本更高，与 普通餐饮消费差不多。主要是食材和人工费用比较高。" "宠物烘焙店"受年轻养宠群体青睐 "六六"过生日的这家"宠物烘焙店"去年12月开业，是一家以宠物鲜食、零食为主的门店。主理人敲敲向 记者介绍，"开店并不复杂，就是源于自家的养宠经验。我们家有5只宠物，平时在家自己也会给狗狗做 吃的，慢慢就发展成现在这样。" 与传 ...

Core Insights - The pet consumption market in urban China is projected to exceed 300 billion yuan by 2024, with pet owners increasingly willing to invest in food, medical care, products, and services for their pets [1] - The shift in pet ownership perception is moving from basic care to treating pets as family members, leading to an upgrade in consumption patterns [1][10] Pet Baking Industry - The pet baking segment is gaining traction, with unique offerings such as lactose-free cakes tailored for pets, reflecting a growing demand for personalized pet products [2][3] - The market has evolved from limited options to a wide variety of over a hundred cake designs, with prices ranging from 138 yuan to over 1,000 yuan for elaborate dessert tables [2][3] - The entry of established brands like Holiland into the pet baking market indicates a growing interest and potential for expansion in this niche [3] Pet Fashion Industry - The pet fashion market is estimated to reach approximately 3.5 billion yuan, with a penetration rate of 63.5% for dog apparel and 43.3% for cat apparel by 2024 [5][6] - The trend is shifting towards high-end, customized pet clothing, with a focus on comfort and style, catering to the growing demand for pet fashion as a social statement [4][6] - The concept of pets as fashion companions is becoming popular, with pet owners increasingly investing in stylish outfits for social outings [4][6] Pet Photography Services - The pet photography industry is witnessing a rise in demand, with services tailored to capture memorable moments for pets, especially for aging or ill animals [8][9] - Pet owners are increasingly seeking to document their pets' lives, reflecting a desire to preserve memories as pets are viewed as family members [9] Overall Pet Economy Trends - The pet economy is rapidly evolving, with a significant focus on emotional value and personalized experiences for both pets and their owners [10][11] - The market is expected to follow trends similar to the baby economy, transitioning from basic needs to more emotional and experiential offerings [10] - Future developments in the pet economy will likely include integrated services such as pet-friendly dining and community spaces, enhancing the overall pet ownership experience [11]