齐鲁晚报·齐鲁壹点 杨雪 高能量3岁"柯基娃"的一天是如何度过的？早上到宠物美容院来一套"洗剪吹"造型，下午去"毛孩子"衣 服店选购一件手工高定中式小裙子，晚上在生日派对上品尝一个"赶海小狗"造型的生日蛋糕，而"毛孩 子"妈早已准备好之前拍摄的"柯基娃"生日写真。对于独自在青岛生活的小优来说，宠物更像是陪伴她 的家人。"虽然每个月在宠物身上的花费有时比给我自己还多，但我觉得很开心。" 数据显示，2024年中国城镇宠物（犬猫）消费市场规模突破3000亿元大关，宠物主们愿意为爱宠在食 品、医疗、用品、服务等方面加大投入。各大品牌纷纷入股宠物经济细分赛道，服装、烘焙、IP联名、 摄影等注重生活品质和个性化的宠物周边消费热潮涌动，从"吃饱"到"吃好"，从"养宠"到"宠着养"，宠 物消费观念正在不断升级。 宠物烘焙：把"情绪价值"做进蛋糕里 "赶海小狗"蛋糕立体生动，"泰迪头"插件蛋糕将毛绒绒的细节极致还原……在"98后"青岛女生松松的朋 友圈，各式各样为"毛孩子"准备的宠物生日蛋糕让人看得眼花缭乱。 2021年，松松的宠物烘焙店开门营业，在那时的青岛，她算得上是"第一批吃螃蟹的人"。除了看好宠物 烘焙的蓝海，注重仪式 ...

Core Insights - The pet economy in China is rapidly growing, with the market size surpassing 700 billion yuan in 2022 and projected to reach 1.15 trillion yuan by 2028, indicating a significant shift in consumer behavior towards pet ownership and related services [1][2] - The trend of "pet-friendly" commercial spaces is emerging, with shopping centers like Suhewan MixC and Xijiao Bailian adapting to attract pet owners by offering various pet-related services and amenities [2][4] Industry Trends - The pet ownership rate in China has reached over 30%, marking a transition from a nurturing phase to a more widespread acceptance of pet ownership [2] - The U.S. pet economy is valued at approximately $150 billion, with about 70% of households owning pets, showcasing a global trend towards pet-friendly environments [2] Commercial Strategies - Shopping centers are increasingly incorporating pet-friendly features, such as dedicated pet areas, pet services, and events to enhance customer experience and drive foot traffic [4][5] - Suhewan MixC has created a pet-themed area offering services like grooming, pet food, and photography, while also hosting community events to engage pet owners [2][5] Consumer Engagement - Events like "Tail Wagging Season" and the "Pet Love Land" initiative have successfully increased foot traffic by nearly 35% and revenue by 10% year-on-year, demonstrating the effectiveness of community engagement strategies [5] - The focus on creating a welcoming atmosphere for both pet owners and non-pet owners is crucial for balancing the needs of diverse customer groups [6] Regulatory Developments - Shanghai is developing the first local standards for pet-friendly spaces, indicating a move towards more structured and regulated environments for pet-related businesses [7]