宠物摄影服务

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金店退租,商场欲引入宠物摄影店 一只猫卖5万8,毛孩子成了商场新流量密码?丨宠物经济④
Mei Ri Jing Ji Xin Wen· 2025-10-03 00:22
在它们身边的货架上,摆着宠物零食、衣服、清洁护理用品以及玩具,店里还提供宠物清洗服务。如果在这儿买上一只小猫或小狗,宠物的日常吃喝玩乐及 用品也可以一站式配备齐全。 在另一家高端商场,一只躺在恒温玻璃展柜里的拿破仑猫,身价58888元,它的邻居们的标价也是成千上万元。再往里,挤满了来撸猫的年轻人,有妈妈带 着三四岁的小孩,也有年轻的情侣。"妈妈,你看它醒了!""这只小猫好可爱!"这里不时传来喜悦的交流声,还有忙碌的手机摄像。 9月下旬,《每日经济新闻》记者走访多家商场,看到各种宠物活体店、用品店、食品零售店和集合店。而在北京的商场,一家宠物摄影店办起了摄影展。 在全国各地,越来越多的宠物店进驻商场。 "以前我们(宠物店)想进商场,但很多商场不让进;现在商场主动来找我们入驻,几乎每个月都有邀请。"英宠摄影创始人何绮玥表示,近两年,线下商业 体对宠物业态的态度发生了转变,今年尤其明显。 每经记者|舒冬妮 范芊芊 包晶晶 每经编辑|张海妮 在上海市中心的一家商场,透过一家店的橱窗,小猫、小狗们被安置在每个玻璃格子里,左上方的标签还写明了"商品"种类、品种、性别、疫苗注射情况以 及性格。 商场内,在玻璃箱子里的宠物被 ...
从“养宠”到“宠养”,宠物经济背后的“情感价值”
Qi Lu Wan Bao Wang· 2025-08-20 13:16
Core Insights - The pet consumption market in urban China is projected to exceed 300 billion yuan by 2024, with pet owners increasingly willing to invest in food, medical care, products, and services for their pets [1] - The shift in pet ownership perception is moving from basic care to treating pets as family members, leading to an upgrade in consumption patterns [1][10] Pet Baking Industry - The pet baking segment is gaining traction, with unique offerings such as lactose-free cakes tailored for pets, reflecting a growing demand for personalized pet products [2][3] - The market has evolved from limited options to a wide variety of over a hundred cake designs, with prices ranging from 138 yuan to over 1,000 yuan for elaborate dessert tables [2][3] - The entry of established brands like Holiland into the pet baking market indicates a growing interest and potential for expansion in this niche [3] Pet Fashion Industry - The pet fashion market is estimated to reach approximately 3.5 billion yuan, with a penetration rate of 63.5% for dog apparel and 43.3% for cat apparel by 2024 [5][6] - The trend is shifting towards high-end, customized pet clothing, with a focus on comfort and style, catering to the growing demand for pet fashion as a social statement [4][6] - The concept of pets as fashion companions is becoming popular, with pet owners increasingly investing in stylish outfits for social outings [4][6] Pet Photography Services - The pet photography industry is witnessing a rise in demand, with services tailored to capture memorable moments for pets, especially for aging or ill animals [8][9] - Pet owners are increasingly seeking to document their pets' lives, reflecting a desire to preserve memories as pets are viewed as family members [9] Overall Pet Economy Trends - The pet economy is rapidly evolving, with a significant focus on emotional value and personalized experiences for both pets and their owners [10][11] - The market is expected to follow trends similar to the baby economy, transitioning from basic needs to more emotional and experiential offerings [10] - Future developments in the pet economy will likely include integrated services such as pet-friendly dining and community spaces, enhancing the overall pet ownership experience [11]
一些商场向宠物开放 带动客流营业额双增 上海正制定国内首个专门管理规范 “它经济”成为商业体发力新“支点”——上海新消费观察②
Jie Fang Ri Bao· 2025-07-20 02:14
Core Insights - The pet economy in China is rapidly growing, with the market size surpassing 700 billion yuan in 2022 and projected to reach 1.15 trillion yuan by 2028, indicating a significant shift in consumer behavior towards pet ownership and related services [1][2] - The trend of "pet-friendly" commercial spaces is emerging, with shopping centers like Suhewan MixC and Xijiao Bailian adapting to attract pet owners by offering various pet-related services and amenities [2][4] Industry Trends - The pet ownership rate in China has reached over 30%, marking a transition from a nurturing phase to a more widespread acceptance of pet ownership [2] - The U.S. pet economy is valued at approximately $150 billion, with about 70% of households owning pets, showcasing a global trend towards pet-friendly environments [2] Commercial Strategies - Shopping centers are increasingly incorporating pet-friendly features, such as dedicated pet areas, pet services, and events to enhance customer experience and drive foot traffic [4][5] - Suhewan MixC has created a pet-themed area offering services like grooming, pet food, and photography, while also hosting community events to engage pet owners [2][5] Consumer Engagement - Events like "Tail Wagging Season" and the "Pet Love Land" initiative have successfully increased foot traffic by nearly 35% and revenue by 10% year-on-year, demonstrating the effectiveness of community engagement strategies [5] - The focus on creating a welcoming atmosphere for both pet owners and non-pet owners is crucial for balancing the needs of diverse customer groups [6] Regulatory Developments - Shanghai is developing the first local standards for pet-friendly spaces, indicating a move towards more structured and regulated environments for pet-related businesses [7]