情感价值

Search documents
融质科技创始人安哲逸:《AI+情绪革命:引爆企业增长的核动力》精华分享
Sou Hu Cai Jing· 2025-07-24 05:53
7月23日,融质科技CEO、耶鲁大学领导力学者、微软认证提示工程师安哲逸带来专题分享,深度解析AI时代的生存法则与企业增长新动力。以下为精华内 容摘要: 一、AI与AIGC:核心差异辨析 AI (人工智能): 指广泛的技术体系,服务于企业级需求(如抖音推荐算法、高德路线规划、淘宝智能图片生成),与个人直接关联较弱。 AIGC (人工智能生成内容): 如DeepSeek、GPT、豆包等,是个人可直接应用的红利。应用场景丰富(文字、图像、音频等),能有效提升效率,在 创意生成、复杂问题拆解等方面发挥重要作用。 二、AIGC模型选择与"幻觉"应对 模型类型: 通用模型 (如GPT): 擅长开放性问题和创意内容生成。 推理模型 (如DeepSeek): 更擅长逻辑推导、代码生成等复杂任务,常能输出结构化结果,对提示词要求相对简单。 应对"幻觉" (AI错误输出): 根源: 训练数据偏差、泛化能力不足、知识固化、用户意图误解。 规避方法: 1. 多平台交叉验证: 同时使用豆包、GPT等不同模型核对结果。 2. 善用联网搜索功能: 获取实时、准确信息。 3. 掌握提示词工程: 应用安哲逸提出的"五星模型"提示词(含制策性 ...
当购物中心变身艺术馆:亚洲商业体如何逆袭全球?
Sou Hu Cai Jing· 2025-06-01 08:25
Core Insights - The article highlights a transformative shift in commercial spaces across Asia, where traditional shopping centers are evolving into experiential environments that blend art, culture, and community engagement [2][3][7] Group 1: Innovative Commercial Spaces - A new commercial complex in the Yangtze River Delta integrates decorative art and futurism, featuring a 40,000 square meter waterfront area with 200 selected trees and dynamic art installations [2] - In Seoul's Gangnam district, a commercial space includes a three-story book wall and hosts cultural events, enhancing the shopping experience into a cultural journey [2] - An international city is developing a waterfront art district that incorporates ecological architecture, including a vertical forest and urban farm, creating emotional connections for consumers [3] Group 2: Experience-Driven Transformation - The shift towards "experience theaters" in commercial spaces emphasizes emotional resonance and brand storytelling, as noted by a UK commercial group founder [3] - A French consulting analyst describes this change as a "post-standardization revolution," where consumers seek aesthetic and sensory experiences akin to museums and libraries [3] - A Tokyo Ginza renovation project incorporates Edo-period aesthetics, resulting in a 40% increase in customer spending through immersive cultural experiences [4] Group 3: Emotional Value Chain - A Hong Kong commercial real estate leader emphasizes the importance of building communities with shared values through cultural events, leading to a 2.3 times higher annual spending from engaged consumers [5] - A Singapore investment report indicates that experiential commercial projects can command rental premiums of 150%-200% over traditional retail spaces, showcasing enhanced resilience [5] - The threefold benefits of these spaces include creating narrative platforms for brands, cultural landmarks for cities, and emotional anchors for consumers [5] Group 4: Technological Integration - Innovative projects in South Korea and Shanghai utilize AR technology and interactive art installations to enhance consumer engagement and experience [5] - The integration of technology in commercial spaces is becoming essential, with a focus on creating unique consumer experiences through digital interactions [5] Group 5: Cultural and Educational Shifts - A report from an international consulting firm identifies four key elements of successful experiential commercial spaces: cultural narrative, aesthetic design, technological integration, and community engagement [6] - The emergence of new academic programs in business schools reflects the industry's demand for professionals skilled in art management, digital technology, and consumer psychology [6] - The evolution of commercial spaces signifies a deeper consumer trend towards seeking spiritual fulfillment and emotional connections in shopping experiences [6][7]
2025年4月全国住宅产品月报
克而瑞地产研究· 2025-05-28 09:33
以下文章来源于克而瑞产品测评 ,作者产品力研究中心 克而瑞产品测评 . 聚焦房地产产品、交付研究及产品力、交付力测评 房企产品动态 客户趋势 住宅结构特征 产品亮点分析 优秀项目分析 杭州绿城润百:项目所处城市有机更新的重点片区,区域配套成熟;低密度社区与清新 简 洁 的 立 面 彰 显 高 端 品 质 ; 景 观 奢 华 、 自 然 、 书 香 叠 加 的 品 质 感 ; 高 层 户 型 大 面 宽 客 厅,南向双套房,平权式均好户型;叠拼户型上下两层动静分离设计,提供更多的私密 性和舒适性。 越秀地产" 4×4好产品理念"和" 4+X"产品系。 建发房产"好房子"打造美好"幸福家"。 当代人目标中的理想居所,希望用家居设计承载更多情感寄托。 住宅产品应随生活而进化,家庭场景围绕功能需求和情感价值展开。 1本月看点 HIGHLIGHTS 1 - 4月,全国市场成交结构整体趋向更大面积,而120㎡以下各个面积段产品成交占比均 不及去年水平,其中,1 00- 120㎡产品比重下降最明显,降幅为1 .5个百分点。从总价段 来看,环渤海、珠三角区域趋向高总价段,中西部区域趋向低总价段,长三角区域成交 结构整体稳健。 ...
首饰品牌换个人设后,又又又上桌了
3 6 Ke· 2025-05-27 01:41
1997年《泰坦尼克号》中,露丝的"海洋之心"贯穿整部影片。 但在2025年,追求爱情的故事已经不太奏效了。 《2024—2025年中国婚恋社交服务市场研究报告》显示,约七成被调查者在选择伴侣时,更倾向于寻找能够理解和支持自己个性的人,而不是因为家庭压 力或社会期望而结婚。 当代年轻人,在追求风花雪月之前,更想要追求一个舒适生活的、更有内涵的自己。 日剧截图 这条价值连城的蓝宝石项链不仅是她贵族身份的象征,更是她母亲用来约束她的一根纽带,代表着贵族阶层的财富和权力。 将凝重的珠宝赠予他人,成为两性间最庄重的海誓山盟。 2007年的《色·戒》中,易先生在结局得以逃命的关键,就在于那颗6克拉卡地亚粉钻。王佳芝看着赠予自己的钻石闪闪发光,将这份物质幻化为爱的证 据,使得那句攸关生死的"快走"脱口而出。 《色·戒》 根据贝恩发布的《2024年中国奢侈品市场报告》显示,2024年中国内地奢侈品市场未能延续增长势头,并且预计2025年表现将与2024年持平。 奢侈品寒冬,各位首饰大牌也按捺不住地放下身段,开始寻求更加"接地气"的身份。变换"人设",继续讲述自身存在的价值。 首饰们的"人设"悄悄变了 Tiffany去年意外 ...
新的奢华浪潮-家居与生活方式-从宣言到生活体验重新定义奢华(英文)
Sou Hu Cai Jing· 2025-05-15 22:34
Core Insights - The luxury market in China is undergoing a structural transformation, with home and lifestyle becoming key growth areas as consumers shift their definition of luxury from external status symbols to internal living experiences [1][4]. Group 1: Evolution of Consumer Mindset - The luxury consumption in China has evolved through four key phases over the past 30 years, transitioning from status-driven consumption (1990-2005) to lifestyle-oriented luxury (2020-present) [2][4]. - The current phase emphasizes home as a canvas for identity, with consumers investing in home design and experiential luxury [4][24]. Group 2: Market Growth Drivers - Government policies are stimulating the housing market, leading to a significant increase in furniture retail sales, which grew by 6.8% in the first half of the year [5]. - The digital ecosystem in China supports luxury brands, with over 50% online penetration and a 20% growth in online sales of luxury home goods in 2023 [5]. - The number of high-net-worth households has reached 2.06 million, with younger consumers in lower-tier cities showing a strong demand for luxury home products [5]. Group 3: Product Innovation and Consumer Segmentation - High-growth categories include lighting, which saw over 300% growth in 2023, and luxury tableware and fragrances, which grew by 13% and 5% respectively [6]. - Core consumer segments include luxury enthusiasts aged 40-60, urban women aged 30-45, and Gen Z consumers aged 18-29, each with distinct preferences for home luxury [7][9]. Group 4: Future Trends - The competition in the home luxury market is increasingly centered around emotional value, with consumers seeking homes that serve as sanctuaries [10]. - Brands are encouraged to innovate through modular design, smart technology, and cultural storytelling to create a "growing lifestyle ecosystem" [10][24]. - The luxury home market is projected to grow significantly, with the home décor market expected to reach $20.23 billion by 2023, growing at a CAGR of 9.26% from 2023 to 2027 [45].
Jellycat 如何将 vibe 注入商品?丨晚点周末
晚点LatePost· 2024-11-03 14:20
"营造一个安全的地方,周围都是笑脸。" 文丨徐煜萌 编辑丨钱杨 印尼西爪哇省苏横区,绿顶白墙厂房的厂房外,三名围着粉色头巾的女工倚着小桌聊天。每天有 1700 名工人走进这 里,大部分是女性。 白炽灯下,她们弯腰在激光切割机前,将韩国进口的毛绒面料切出一小片一小片的圆形。在另一间更大、更高的厂房 里,数百位女工戴着口罩,密集地坐在一排排木椅上,为玩偶塞进填充棉,缝合身体部位,然后处理眼睛和鼻子。 这是英国毛绒玩具公司 Jellycat 过去十年最大工厂 PT Sheba Indah——它也是韩国公司 Sheba Toys 的两家海外工厂之 一。 每天,她们做好的玩具被装上工厂外等着几辆挂车,每个集装箱装近 800 只毛绒玩偶。随后,这些印着中远海运标志 的挂车驶向雅加达港,货物被卸下,装载上船,送往全球各地。 Jellycat 生产环节的一切都遵循成熟、常规的现代工业生产体系:韩国制造企业比中国同行更早开始承担欧美转移出 来的毛绒玩具订单,当地生产的中高端面料也比欧洲产的便宜;东南亚工人的薪资远低于中国,在这里生产的商品销 往欧美享有关税优惠;中远海运是拥有全球最大的商船队,能提供最经济的运力。 但随着集装箱 ...