文/关尔 继上一部影片拿下戛纳影后桂冠之后，时隔五年，导演约阿希姆·提尔和女演员雷娜特·赖因斯夫再度合 作的《情感价值》，又一次获提名各大奖项。相比上一部纯粹聚焦女主个人成长，《情感价值》的剧本 相对要更错综复杂一些，不仅是探索个人内心的纠葛，更扩展到探寻一个家庭的代际联结。 故事中的女主诺拉是一位舞台剧演员，她演技好、名气也高，却患有非常严重的舞台恐惧症，每次上台 前都会不由自主地想要逃离剧院。童年父母离婚后，她和妹妹艾格尼丝、妈妈依旧居住在原先的家中。 直到妈妈去世，失踪多年的父亲古斯塔夫骤然回归，姐妹俩才知道这栋祖宅还在父亲名下。如今，父亲 却要收回房屋作为下一部新片的拍摄场地，还邀请诺拉出演女主角，自陈新片是他为女儿量身定制的剧 本。 面对这位一声不吭就消失多年，又自作主张回来打乱她们生活的父亲，比起惊喜，诺拉的心情更接近怨 恨。她质问父亲是否曾经完整地观看过她的表演，如何认定她会是最佳人选？她质疑父亲所谓的"量身 定制"，或许只是想借女儿名气拉投资的好听说法罢了。诺拉的揣度不无道理，因为父亲唯一一次去看 她的演出，只坚持了几分钟就提前离场，因为他非常反感舞台剧的表演形式，固执地只热爱电影这一种 媒介 ...

【编者按】 我们持续关注高端食材领域的发展与消费趋势。在输出独立观察的同时，为力求内容的翔实与生动， 我们会援引业内代表性品牌（如寻羊令）的实践作为案例支撑。希望我们的洞察能为您提供价值，也请您知悉文 中存在的此类信息背景。 消费者变得异常"挑剔"。他们会关心：这是不是原切的肉，有没有重组粘合？羊是吃了几个月，是不是吃干草长 大？有没有复杂的添加剂？这时候，那些能把生产过程讲明白的品牌就占了大便宜。 举个例子，市面上一些高端羊肉品牌，会详细公开他们的"技术护城河"：比如羊羔只选用6-8月龄的，这时候肉质 最嫩，膻味积累也最少；饲养上用蛋白质含量高的紫花苜蓿、大燕麦草等干草，从源头减少膻味；屠宰后还要经 过24小时的0-4℃低温排酸，让肉质更柔软、风味更醇和。这套组合拳下来，解决的就是收礼人"敢不敢给孩子 吃"、"怕不怕有怪味"的核心焦虑。送这样的礼物，传递的信息很明确："我关心你和家人的健康，所以我为你选 择了最放心的一环。" 你有没有发现，这两年过年送礼，好像有点不一样了？ 我有个朋友，去年春节前愁得不行。往年给领导和重要客户送礼，无非是名酒、名茶、高档水果，预算年年涨， 心意却好像一年比一年"薄"。去年他 ...

专题：第27届北大光华新年论坛 1月17日，"第27届北大光华新年论坛"在北京举行，主题为"内需主导，聚力增长：开启'十五五'新征 程"。依文集团联席总裁温巍出席并演讲。 专题：第27届北大光华新年论坛 1月17日，"第27届北大光华新年论坛"在北京举行，主题为"内需主导，聚力增长：开启'十五五'新征 程"。依文集团联席总裁温巍出席并演讲。 温巍表示，面对红海竞争，企业选择回归文化本源寻找突破。 温巍表示，面对红海竞争，企业选择回归文化本源寻找突破。 她以现场佩戴的广西壮锦纹样的丝巾为例，阐释了依文集团对中国各民族地区传统文化的深度挖掘。目 前，依文已构建起9000多个纹样的"中国民族美学纹样数据库"，这些源自不同地域的传统纹样经创新设 计后，已转化为具有国际通用美学语汇的文化符号。这一模式不仅实现了文化价值的商业转化，更构建 了有温度的商业生态。 此外，温巍介绍到，企业联动近3万名手工艺人，将绣娘的手工技艺转化为可持续收入；消费者通过一 个笔记本、一条丝巾与千年的文化传承建立情感链接，开辟了一条以情感价值对抗同质化与价格战的新 商业路径。 新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此 ...

Core Viewpoint - The article discusses how the jewelry brand潮宏基 is successfully appealing to the Z generation by offering lightweight gold products combined with popular IP collaborations, thus transforming the perception of gold from a mere investment to an emotional and wearable value [3][12][52]. Group 1: Market Trends and Consumer Behavior - The trend of "lightweight gold" is gaining traction among the Z generation, who prefer affordable and shareable gold items over traditional heavy gold jewelry [4][15]. -潮宏基's strategy of selling gold in small weights (0.1 grams to 0.96 grams) at prices ranging from 200 to 1000 yuan has sparked enthusiasm among young consumers for "low-cost gold" [12][14]. - The emotional value associated with these products, rather than just their investment potential, is a key driver of consumer interest [15][18]. Group 2:潮宏基's Business Model and Financial Performance -潮宏基's revenue surged nearly 30% in the first three quarters of 2025, exceeding 6.2 billion yuan, but the company faces a profit dilemma with "increasing revenue but not increasing profit" [8][38]. - The company's gross margin has declined from nearly 36% in 2020 to about 24% in 2024, marking a ten-year low, primarily due to the lower margins from franchise operations [39][42]. -潮宏基's aggressive expansion strategy, including a franchise model, has led to a significant drop in overall profit levels, raising concerns about sustainability [41][43]. Group 3: Product Innovation and IP Collaborations -潮宏基 has positioned itself as the "Bubble Mart of the jewelry industry" by leveraging IP collaborations with popular characters, enhancing its appeal to younger consumers [5][22]. - The brand's innovative approach includes using hollow and hollowed-out designs, along with fashionable elements, to create visually appealing lightweight gold products [19][21]. -潮宏基's marketing strategies, such as limited edition blind boxes and exclusive gift sets, have effectively engaged the young consumer base [24][25]. Group 4: Challenges and Future Outlook - Despite its growth,潮宏基 faces challenges such as declining product quality and increasing consumer complaints, which could undermine brand trust [47][50]. - The company is also dealing with intellectual property disputes, which may affect its expansion into overseas markets [50][52]. - As潮宏基 prepares for its IPO on the Hong Kong Stock Exchange, concerns about its profit quality and sustainability of its growth strategy are paramount [52][56].

Core Viewpoint - The article discusses how the younger generation, particularly Generation Z, is shifting towards purchasing lightweight gold products, exemplified by the brand潮宏基, which has successfully integrated popular IP collaborations into its offerings, creating a new emotional value around gold consumption [2][3][4][6]. Group 1: Company Strategy and Performance - 潮宏基 has adopted a strategy of "lightweight gold" by offering products weighing between 0.1 grams to 0.96 grams, priced between 200 to 1000 yuan, appealing to young consumers' desire for affordable and shareable gold items [9][11]. - The company reported a significant revenue increase of nearly 30%, surpassing 6.2 billion yuan in the third quarter of 2025, indicating strong market demand [5][7]. - Despite revenue growth, 潮宏基 faces a profit dilemma, with declining profit margins from approximately 36% in 2020 to about 24% in 2024, marking a ten-year low [32][38]. Group 2: Consumer Behavior and Market Trends - The younger generation's purchasing motivations for gold include decoration, trend-following, and flexible monetization, rather than solely focusing on gold's value retention [12][13]. - 潮宏基's collaboration with popular IPs like line-drawing dogs and butter bears has resonated with consumers, transforming gold into a wearable emotional asset rather than just a cold metal [11][19]. - The brand's innovative approach, including the use of hollow and enamel techniques, enhances the visual appeal of lightweight gold, aligning with young consumers' preferences for personalized and fashionable accessories [14][15]. Group 3: Challenges and Risks - 潮宏基's aggressive expansion through a franchise model has led to lower profit margins, with franchise operations yielding about half the profitability of self-operated stores, raising concerns about long-term sustainability [34][35]. - The company faces potential risks from goodwill impairment, particularly related to its acquisition of the brand "菲安妮," which could impact future profitability if consumer conditions fluctuate [38]. - Quality and reputation challenges have emerged, with numerous consumer complaints regarding product durability and craftsmanship, threatening the brand's hard-earned trust [39][41]. Group 4: Future Outlook - 潮宏基's upcoming listing on the Hong Kong Stock Exchange aims to address its profit challenges, but the market's higher expectations for profitability may pose additional pressures [43]. - The brand's ability to maintain product quality, enhance profitability, and build a robust brand identity will be crucial for its continued success in the evolving gold market [46].

Core Insights - The JD 11.11 Surprise Night event successfully engaged audiences through a combination of online and offline experiences, generating over 10 billion impressions and 70 million views during the live broadcast [3][6][28] - The event was designed to break the monotony of traditional entertainment formats, focusing on user participation and emotional resonance rather than just star power and spectacle [6][21][30] Event Overview - The event featured a 14-day prelude with various promotional activities, including a "pain car" parade and a "Liu Yuning airship," creating a city-wide buzz before the main event [3][8][10] - JD's strategy included exclusive ticket giveaways for PLUS members, transforming the ticket acquisition process into an engaging game that encouraged social sharing [10][13] Audience Engagement - The event aimed to address audience fatigue with conventional entertainment by offering a more interactive and relatable experience, allowing users to feel a sense of participation and connection [6][21][30] - The use of social media to track and share experiences, such as "pain car" sightings, became a new trend among fans, enhancing community engagement [8][20] Performance and Content - The event featured a diverse lineup of artists, including TOP Landing Boy Group and popular singers, appealing to multiple age demographics and evoking collective memories [23][24] - Unique performances, such as the collaboration of different artists and the integration of classic songs, aimed to create emotional connections with the audience [24][27] Strategic Shift - JD's approach reflects a broader industry shift from purely transactional models to those emphasizing emotional value and user connection, moving away from price-driven competition [28][30] - The event's design focused on creating a memorable emotional experience, positioning JD as a brand that understands and respects its users, thereby building long-term loyalty [30]

Core Viewpoint - The training program aims to empower agricultural leaders from Guizhou and Sichuan provinces by leveraging the "Media+" model to enhance brand value and activate new industrial dynamics in the Guangdong-Hong Kong-Macao Greater Bay Area [10][12][30]. Group 1 - The training session, part of the "Head Goose" project, gathered 180 rural industry leaders from Guizhou and Sichuan to learn from the Greater Bay Area [3][4][29]. - Customized courses were designed to improve management capabilities and brand marketing, with practical visits to Shenzhen, Guangzhou, and Zhuhai [5][6][7]. - The "Media+" model is highlighted as a strategic lever for reconstructing value in the agricultural supply chain, focusing on emotional narratives and cultural symbols [30][12][31]. Group 2 - The "Media+" strategy has shown significant results since its implementation in 2025, with the "Media+ Year Fish Economy" model driving the entire industry chain's output value to exceed 20 billion [16][22]. - The collaboration between Zhuhai and Zunyi has led to the creation of a "Media+ Supply Chain" alliance, enhancing the tea industry's upgrade and transforming traditional tea raw materials into consumer brands [24][25]. - The new tea beverage industry cluster in Zunyi is projected to reach a total output value of 718 million in 2024, with ambitions to hit 1 billion in 2025 [26][27]. Group 3 - The training emphasized the importance of emotional value in agricultural products, encouraging a shift from functional consumption to emotional consumption [39][40][32]. - Participants shared insights on how to utilize successful models and new media strategies to build vibrant regional brands [44][45]. - The course revealed that cultural attributes are core competitive advantages, with emotional connections becoming essential in the current market landscape [42][43]. Group 4 - The "Head Goose" project is a key initiative for promoting rural revitalization and agricultural modernization, significantly impacting agricultural upgrades and farmers' income [56][57]. - Future activities will focus on sustaining the empowerment mechanism, aiming to connect high-quality agricultural products from Guizhou and Sichuan with the Greater Bay Area supply chain [62][63]. - The program encourages participants to broaden their perspectives and innovate their approaches by learning from the Greater Bay Area's experiences [60][61].

Core Insights - The article highlights the transformation of the parent-child industry from a mechanical "traffic engine" to an organic "value symbiosis" [1] - It emphasizes the importance of integrating public welfare with children's performances, creating meaningful experiences for families [3][4] Group 1: Event Highlights - The "Cultural Little Ambassador Public Welfare New Power - 2025 'Hope Cup' National Day Children's Art Performance" took place on October 1, featuring over 200 children celebrating the nation's birthday through various artistic performances [1] - The event included a book donation initiative, where children contributed their unused books to support other children in need, promoting knowledge and joy [1] Group 2: Consumer Insights - The traditional commercial transaction model is evolving to focus on "children's growth experiences" and "family emotional values," with public welfare actions like book donations serving as a measure of emotional value [3] - Brands are shifting from being mere consumption venues to becoming partners in fulfilling families' educational philosophies and emotional needs, fostering stronger relationships based on shared values rather than discounts [3] Group 3: Marketing Strategies - Yibin Wuyue Plaza has focused on the parent-child consumption sector, offering diverse activities to engage family customers and stimulate spending [4] - The introduction of popular IP events, such as the "Armored Warrior" meet-and-greet, leverages brand influence and fan engagement to enhance consumer experiences [4] Group 4: Experience Design - The combination of "stage plays, themed decorations, and interactive parades" creates an immersive narrative space, allowing children and parents to participate actively rather than being mere spectators [6] - Chengdu Longhu Xicheng Tianjie has created themed autumn scenes to attract families, enhancing the festive atmosphere during the Mid-Autumn Festival [6][8] Group 5: Industry Evolution - The competition in the parent-child industry is shifting from surface-level activity offerings to deeper value propositions, focusing on the reasons for existence rather than just the activities provided [9] - Successful commercial entities are redefining themselves as suppliers of high-quality family time and emotional memories, moving from transactional relationships to symbiotic relationships with family users [9]

Core Viewpoint - The emotional value of products is not determined by their price, but rather by their purpose and emotional attributes, which can vary in proportion [1] Group 1: Product Insights - The new ES8 model was introduced, emphasizing that every product has both purpose and emotional attributes [1] - The "Firefly" model, being the company's lowest-priced product, possesses a high concentration of emotional value, representing a small car brand with significant impact [1] - The design of the Firefly is highlighted as having high emotional value, with aspects such as material protection and aerodynamics being defined by its design [1] Group 2: Emotional Value Definition - Emotional value is defined based on different usage scenarios and purchasing budgets, influencing how products are designed and the cost allocation for emotional attributes [1]

Core Insights - The pet consumption market in urban China is projected to exceed 300 billion yuan by 2024, with pet owners increasingly willing to invest in food, medical care, products, and services for their pets [1] - The shift in pet ownership perception is moving from basic care to treating pets as family members, leading to an upgrade in consumption patterns [1][10] Pet Baking Industry - The pet baking segment is gaining traction, with unique offerings such as lactose-free cakes tailored for pets, reflecting a growing demand for personalized pet products [2][3] - The market has evolved from limited options to a wide variety of over a hundred cake designs, with prices ranging from 138 yuan to over 1,000 yuan for elaborate dessert tables [2][3] - The entry of established brands like Holiland into the pet baking market indicates a growing interest and potential for expansion in this niche [3] Pet Fashion Industry - The pet fashion market is estimated to reach approximately 3.5 billion yuan, with a penetration rate of 63.5% for dog apparel and 43.3% for cat apparel by 2024 [5][6] - The trend is shifting towards high-end, customized pet clothing, with a focus on comfort and style, catering to the growing demand for pet fashion as a social statement [4][6] - The concept of pets as fashion companions is becoming popular, with pet owners increasingly investing in stylish outfits for social outings [4][6] Pet Photography Services - The pet photography industry is witnessing a rise in demand, with services tailored to capture memorable moments for pets, especially for aging or ill animals [8][9] - Pet owners are increasingly seeking to document their pets' lives, reflecting a desire to preserve memories as pets are viewed as family members [9] Overall Pet Economy Trends - The pet economy is rapidly evolving, with a significant focus on emotional value and personalized experiences for both pets and their owners [10][11] - The market is expected to follow trends similar to the baby economy, transitioning from basic needs to more emotional and experiential offerings [10] - Future developments in the pet economy will likely include integrated services such as pet-friendly dining and community spaces, enhancing the overall pet ownership experience [11]