Core Viewpoint - The founder of "Pet Fresh" has decided to close all offline stores and retain only a small amount of online business due to challenges in the pet food retail sector, acknowledging that initial assumptions about the market were incorrect [5][7][10]. Industry Attributes - The pet food retail industry is characterized by a narrow consumer spending capacity, with an average monthly expenditure of around 300 yuan per pet, limiting the market's scalability [9]. Valuation/Funding Rounds - In May 2025, "Pet Fresh" announced the completion of a $25 million angel round of financing [3]. Core Competitiveness - The brand's core competitiveness lies in fresh food and new retail strategies, although the initial approach of opening physical stores has been deemed unsuccessful [4][10]. Future Keywords - The focus will shift to retaining online business channels, with plans to develop primarily through e-commerce platforms like Douyin and Xiaohongshu [8][10]. Entrepreneurial Insights - The founder emphasizes the importance of understanding market pain points and the necessity of a clear entrepreneurial goal, stating that successful entrepreneurship cannot be merely a trend-following endeavor [13][14].

Group 1 - The core viewpoint of the articles highlights the outstanding performance of new brands during this year's Tmall Double 11 event, with 302 emerging brands achieving top sales in their respective trending categories, including 14 brands surpassing 100 million RMB in sales [1][4] - Notable new brands such as Xianlang (pet fresh food), Laifen (high-speed hair dryer), and Tuozhu (3D printer) have joined the "billion club," showcasing strong growth momentum [1] - The mother and baby sector saw 37 champion new brands, while the sports and outdoor, and home decoration sectors each had 31 new brands leading in sales, indicating these areas as the most active for new brand performance [4] Group 2 - Emerging brands are not only breaking through in traditional categories but also driving innovation in new categories, such as Mai Cong's customized keyboards and QINKUNG's running apparel [4] - The sales explosion of champion new brands is transitioning niche categories into mainstream markets, with examples like ZWO's smart astronomical telescope and COUCOQ's embedded clothing care machine [4] - Tmall's initiatives like the "Thousand Stars Program" and "Treasure New Brand" are providing traffic support and operational guidance to help brands achieve scalable growth and long-term operations [5]