宠物食品零售
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仅营业276天!派特鲜生上海首店今晚十点正式关门
Bei Ke Cai Jing· 2025-11-25 11:28
新京报贝壳财经讯(记者俞金旻 阎侠)"仅存活276天,今晚十点,正式关门。"11月25日,派特鲜生首店上海海粟文化广场店的店员告诉贝壳财经记者。 11月25日,派特鲜生首店上海海粟文化广场店店内常温宠物食品货架已基本清空。新京报贝壳财经记者俞金旻 摄 当日18时许,贝壳财经记者在派特鲜生首店上海海粟文化广场店看到,店内常温宠物食品货架已基本清空,仅留下部分冷冻宠物鲜食、宠物衣服、玩具和部 分宠物药品。 15 t PA r. Read 构抑果端 3 Up T 维 营养均衡 咖啡 t 75 4 50. 主粮零食底价放送 今年2月22日,首家派特鲜生门店在上海长宁区海粟文化广场正式开业。彼时,贝壳财经记者探店发现,门店近200平方米空间内,现制鲜食区香气飘飘,牛 肝片、南瓜片、西蓝花等新鲜食材组成的现制狗狗餐让不少在场的狗狗流连忘返。门店工作人员告诉贝壳财经记者,现场有300多款散装零食构筑起"宠物版 零食很忙"。开业之初,店员表示,门店内"客流量高得出乎意料";彼时的派特鲜生创始人侯毅信心满满,他告诉贝壳财经记者:"我们发现(宠物食品零售 线下连锁)这个事情现在没人做,那不妨我们来做。"据其介绍,从正式筹建项目组 ...
对话未来商业丨 从盒马到派特鲜生,侯毅的二次创业:我在宠物食品赛道“交学费”
Sou Hu Cai Jing· 2025-11-21 10:07
每经入物 | FUTON | ** * * 每日经济新闻 | 出品 对语未来商 第17季 记 录 锁 巩 让未来发 u 侯 第 鲜生创始人 " 盘后副 t 次台NV 我在宠物食品赛道 單點 FEE " ■ 行业属性:宠物食品零售 ■ 估值/融资轮次:2025年5月,"派特鲜生"宣布完成2500万美元天使轮融资。 ■ 核心竞争力:鲜食、新零售 ■ 未来关键词:保留线上业务 纵然开局不顺,侯毅斗志未减,也并没有外界想象中的沮丧。单看外表,61岁的他状态依旧,精气神与执掌盒马时期并无二致,言谈风格上也不减锋芒。 自盒马退休一年有余,今年2月,侯毅宣布进军宠物食品零售领域,创立了"派特鲜生"品牌。根据当时的计划,2025年"派特鲜生"拟先在上海市场布局, 开出100家门店。 令人意外的是,开局不到9个月,就在11月,"派特鲜生"接连传出闭店消息。一时间,外界的非议全部袭向了这位零售业的老将。 身处舆论风口浪尖,近日,侯毅接受了《每日经济新闻》(以下简称NBD)"对话未来商业"栏目(更多内容,详见专题|对话未来商业记录、预见、让未 来发生)的独家专访,坦然回应了关于"派特鲜生"的争议和决策:关闭全部线下门店,仅保留少量 ...
突发!这一品牌所有门店都将关闭
新浪财经· 2025-11-18 13:20
据第一财经报道,11月17日,记者联系到侯毅,侯毅对记者透露,因线下门店经营压力 大,计划到今年12月中旬关闭所有"派特鲜生"门店,但会保留线上业务。 今年2月21日,侯毅宣布进军宠物食品零售领域,创立"派特鲜生"品牌,首店2月22日开 业。根据计划,今年拟先在上海市场布局,开出100家门店,且结合线上线下共同发展,主 打新零售、折扣化、零食量贩和人宠社交。 近日,盒马创始人侯毅创立的宠物鲜食品牌"派特鲜生"多家门店关闭引发关注。大众点评 App显示,"派特鲜生"开设的18家门店中,有7家显示"暂停营业"或"歇业关闭"。 据红星资本局报道,有消息称,"派特鲜生"首店上海海粟文化广场店也将于11月25日关 闭,这距离其2月22日开业仅9个月。 对此,11月16日,记者从"派特鲜生"客服人员处获悉,"派特鲜生"确有多家门店关闭,首 店也将在11月25日关闭,这是总部的决定,其他门店后续都会关,门店关后无法取货,至 于会员卡退费具体可咨询门店。 "这家宠物零售店才开了几个月,已经暂停营业了,生意不太好,平时客流量不大。"在上 海长宁KING88商场,一位工作人员对第一财经记者唏嘘道。 据界面新闻此前报道,从规模上来 ...
盒马前CEO侯毅回应“派特鲜生”门店关闭:将退出宠物实体门店市场,会保留少量线上部分
Xin Lang Ke Ji· 2025-11-17 14:52
Core Insights - The pet fresh food brand "Paiteshengsheng," founded by Hou Yi, is closing a significant number of its physical stores due to poor performance and a mismatch between operational goals and actual results [1][2] - The company plans to exit the physical pet store market entirely within one to two months while retaining a small online presence [1] Group 1: Store Closures - Out of 18 stores, 7 have been reported as "temporarily closed" or "permanently closed," with some stores operating for only over three months [1] - The decision to close stores comes after discussions and board approval, indicating a strategic shift in the company's approach [1] Group 2: Market Challenges - The initial strategy of operating discount stores to compete on price was found to be ineffective, as consumers prefer established brand products over new entrepreneurial brands [1] - The company attempted to penetrate the market with fresh food products priced at 11 to 12 yuan per 100 grams, but faced competition from well-known brands offering similar products at prices as low as 4 yuan per 100 grams during promotional events [1] Group 3: Future Strategy - Despite the closure of physical stores, the brand will continue to exist and focus on online sales channels, leveraging existing user base and product capabilities [2] - The company plans to utilize platforms like WeChat, Xiaohongshu, and Douyin for future marketing and sales efforts [2]
持续上新,上海打造首发经济高地
Zhong Guo Jing Ji Wang· 2025-03-31 13:56
Group 1: Shanghai's Economic Development - Shanghai has become a new landmark for global product launches, with areas like Jing'an District leading this trend [1] - The Jing'an District Business Committee emphasizes a problem-oriented approach to support enterprises in launching new products and stores, providing comprehensive service models [1][4] - The district aims to enhance brand influence and attract international brands by offering streamlined services and innovative policies [4] Group 2: Collaboration in Technology - IAM and Huawei have launched innovative products in the health appliance sector, marking a significant step in their partnership [2] - The collaboration focuses on creating smart home solutions that enhance the quality of water for Chinese households [2] - IAM aims to leverage core technologies to upgrade the home water environment through this partnership [2] Group 3: Data Solutions and AI Innovation - SAP and Databricks have introduced the SAP Business Data Cloud, which integrates all enterprise data to enhance decision-making and AI reliability [3] - This solution aims to unlock the value of enterprise data in commercial AI applications [3] - SAP has also launched a series of ready-to-use Joule intelligent agents to improve efficiency across various business functions [3]