Core Insights - The event organized by Rongsheng Refrigerator in Changsha JD MALL featured a unique "flash + live" brand experience, showcasing the company's innovative technologies and engaging storytelling [2][4] - The live broadcast highlighted the IDP Dual Purification 2.0 technology and WILL Fresh-keeping technology, emphasizing the brand's commitment to providing a healthy lifestyle through effective food preservation [2][4] Group 1: Event Highlights - The event featured actress He Hongshan as a "super user," who performed in an immersive live drama that creatively integrated ancient and modern themes [2] - The storyline revolved around food preservation challenges, showcasing the capabilities of the Rongsheng Fangtang refrigerator, particularly its 99.9% active odor removal rate and zero cross-contamination effect [2][4] - The live broadcast served as a platform for deep communication of the brand's values, effectively addressing consumer demands for food preservation and quality living [4] Group 2: Product Performance - The Rongsheng 511 WILL refrigerator demonstrated its ability to rejuvenate wilted fruits and vegetables, reinforcing the product's promise of extreme freshness and food safety [4] - The event included a segment where the company president recommended various models from the Fangtang series, highlighting their technical advantages in odor and virus purification [4] - Data from AVC indicated that the Rongsheng Fangtang refrigerator flagship model ranked first in offline new product sales from January to June 2025, while the 515 model topped online sales for French-style four-door refrigerators, showcasing a "dual-line leading" position in the market [4][5] Group 3: Market Impact - As the Double Eleven pre-sale period approaches, the competitive edge of the Fangtang series refrigerators is expected to further intensify, with two models ranking among the top three in market sales during the 41st week of 2025 [5] - The "flash + live" event not only energized sales for Double Eleven but also provided a model for the industry on how to synergize technological innovation with user insights [5]

Core Insights - Rongsheng Refrigerator has officially launched its "100 kinds of deodorization" technology, addressing the growing consumer demand for health-oriented home appliances and marking a new phase in the refrigerator industry focused on precise deodorization and health protection [1][3]. Product Innovation - The company has collaborated with Qingdao Agricultural University to complete a systematic testing and purification verification report for 100 types of food spoilage odors, demonstrating the effectiveness of its IDP Dual Deodorization 2.0 technology [3]. - The new Rongsheng 572 Dual Deodorization 2.0 refrigerator features a capacity of 572 liters, catering to the real needs of Chinese families by combining efficient deodorization with ample storage space [3][4]. - The IDP Dual Deodorization 2.0 system releases up to 30 million/cm³ of negative ions in both the refrigeration and freezing zones, achieving a remarkable "seven-in-one" cleanliness effect, including a sterilization rate of 99.9999% and a deodorization rate of 99.9% [4]. Market Performance - According to AVC data, Rongsheng's two new products have performed exceptionally well, with the flagship Rongsheng Sugar Cube refrigerator ranking first in offline sales and the Rongsheng 515 Sugar Cube refrigerator leading online sales in the French four-door category [6]. - The strong market performance reflects the brand's commitment to enhancing the dietary health of Chinese families through innovative technology and a focus on real user needs [6].