容声515方糖冰箱

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双线夺冠 容声两款冰箱分获线上线下新品销售额第一
Zheng Quan Ri Bao Wang· 2025-08-28 06:45
Core Insights - The article highlights the strong market performance of Rongsheng's new refrigerator models, particularly the Rongsheng 506 and 515 Sugar Cube refrigerators, which topped sales rankings in both offline and online channels respectively [1][2] Group 1: Product Performance - Rongsheng's 506 Sugar Cube refrigerator flagship model achieved the highest sales in offline new product sales, while the 515 Sugar Cube refrigerator ranked first in online sales for French four-door new products [1] - The success of these models is attributed to Rongsheng's long-term focus on user needs and continuous technological innovation [1][2] Group 2: Market Trends - The trend of younger consumer demographics is influencing the design and functionality of home appliances, with Rongsheng responding to the demand for aesthetically pleasing and compact products [1] - The Sugar Cube series features a classic compact square design that integrates well with various home styles, moving away from the traditional bulky appliances [1] Group 3: Technological Advancements - Both models incorporate advanced sterilization technology, achieving an industry-leading 99.9999% sterilization rate [1] - The refrigerators are equipped with a "super clean rapid ice-making" system for producing clean, edible ice quickly, and the 506 model includes the exclusive "i-Smell smart sensing" technology for odor detection [2] - Industry experts believe that Rongsheng's dual victories in sales reflect not only short-term market performance but also the company's long-term commitment to user-oriented solutions and technological advancements [2]
Z世代为何抢单?容声方糖冰箱靠“治愈系科技”斩获行业双料大奖
Qi Lu Wan Bao· 2025-05-29 03:14
5月22日,在由中国家用电器协会指导、中国家电网主办的"AI无境 鲜美无界——2025中国冰箱行业高峰论坛"上,容声515方糖冰箱凭借创新的健康除菌技 术与市场表现,一举斩获"2025中国冰箱行业健康除菌甄选产品"与"2025中国冰箱行业健康除菌先锋品牌"双项殊荣。这款诞生仅月余的冰箱新贵,以 99.9999%除菌率与超薄平嵌美学的创新融合,为行业树立了健康家电新标杆。 此次获奖的深层逻辑,源自容声对消费需求的精准洞察与技术突围。在4月13日"双净主场 净愈百味"新品发布会上,作为2025FIFA™世俱杯全球官方定制产 品亮相的方糖系列冰箱,通过598mm超薄机身与108°广角开门设计,实现了与标准橱柜的"零凸出"融合,破解了小户型厨房的空间困局。其治愈系美学语言 和优良的除菌艺术,让冰箱从功能器具升华为家居艺术品,预售期间即引发年轻消费者抢购热潮。 从行业数据看,健康冰箱市场渗透率已从2020年的23%攀升至2025年的67%,但同质化竞争加剧的隐忧始终存在。容声方糖系列的突围启示在于:真正的技 术创新不应止步于参数突破,而需构建"技术-设计-服务"的价值闭环。当一款冰箱能同时满足都市青年对空间美学、健康防 ...