Core Insights - The event organized by Rongsheng Refrigerator in Changsha JD MALL featured a unique "flash + live" brand experience, showcasing the company's innovative technologies and engaging storytelling [2][4] - The live broadcast highlighted the IDP Dual Purification 2.0 technology and WILL Fresh-keeping technology, emphasizing the brand's commitment to providing a healthy lifestyle through effective food preservation [2][4] Group 1: Event Highlights - The event featured actress He Hongshan as a "super user," who performed in an immersive live drama that creatively integrated ancient and modern themes [2] - The storyline revolved around food preservation challenges, showcasing the capabilities of the Rongsheng Fangtang refrigerator, particularly its 99.9% active odor removal rate and zero cross-contamination effect [2][4] - The live broadcast served as a platform for deep communication of the brand's values, effectively addressing consumer demands for food preservation and quality living [4] Group 2: Product Performance - The Rongsheng 511 WILL refrigerator demonstrated its ability to rejuvenate wilted fruits and vegetables, reinforcing the product's promise of extreme freshness and food safety [4] - The event included a segment where the company president recommended various models from the Fangtang series, highlighting their technical advantages in odor and virus purification [4] - Data from AVC indicated that the Rongsheng Fangtang refrigerator flagship model ranked first in offline new product sales from January to June 2025, while the 515 model topped online sales for French-style four-door refrigerators, showcasing a "dual-line leading" position in the market [4][5] Group 3: Market Impact - As the Double Eleven pre-sale period approaches, the competitive edge of the Fangtang series refrigerators is expected to further intensify, with two models ranking among the top three in market sales during the 41st week of 2025 [5] - The "flash + live" event not only energized sales for Double Eleven but also provided a model for the industry on how to synergize technological innovation with user insights [5]

Core Insights - Rongsheng Refrigerator has officially launched its "100 kinds of deodorization" technology, addressing the growing consumer demand for health-oriented home appliances and marking a new phase in the refrigerator industry focused on precise deodorization and health protection [1][3]. Product Innovation - The company has collaborated with Qingdao Agricultural University to complete a systematic testing and purification verification report for 100 types of food spoilage odors, demonstrating the effectiveness of its IDP Dual Deodorization 2.0 technology [3]. - The new Rongsheng 572 Dual Deodorization 2.0 refrigerator features a capacity of 572 liters, catering to the real needs of Chinese families by combining efficient deodorization with ample storage space [3][4]. - The IDP Dual Deodorization 2.0 system releases up to 30 million/cm³ of negative ions in both the refrigeration and freezing zones, achieving a remarkable "seven-in-one" cleanliness effect, including a sterilization rate of 99.9999% and a deodorization rate of 99.9% [4]. Market Performance - According to AVC data, Rongsheng's two new products have performed exceptionally well, with the flagship Rongsheng Sugar Cube refrigerator ranking first in offline sales and the Rongsheng 515 Sugar Cube refrigerator leading online sales in the French four-door category [6]. - The strong market performance reflects the brand's commitment to enhancing the dietary health of Chinese families through innovative technology and a focus on real user needs [6].

Core Insights - The article highlights the strong market performance of Rongsheng's new refrigerator models, particularly the Rongsheng 506 and 515 Sugar Cube refrigerators, which topped sales rankings in both offline and online channels respectively [1][2] Group 1: Product Performance - Rongsheng's 506 Sugar Cube refrigerator flagship model achieved the highest sales in offline new product sales, while the 515 Sugar Cube refrigerator ranked first in online sales for French four-door new products [1] - The success of these models is attributed to Rongsheng's long-term focus on user needs and continuous technological innovation [1][2] Group 2: Market Trends - The trend of younger consumer demographics is influencing the design and functionality of home appliances, with Rongsheng responding to the demand for aesthetically pleasing and compact products [1] - The Sugar Cube series features a classic compact square design that integrates well with various home styles, moving away from the traditional bulky appliances [1] Group 3: Technological Advancements - Both models incorporate advanced sterilization technology, achieving an industry-leading 99.9999% sterilization rate [1] - The refrigerators are equipped with a "super clean rapid ice-making" system for producing clean, edible ice quickly, and the 506 model includes the exclusive "i-Smell smart sensing" technology for odor detection [2] - Industry experts believe that Rongsheng's dual victories in sales reflect not only short-term market performance but also the company's long-term commitment to user-oriented solutions and technological advancements [2]

Core Insights - The article highlights the recognition of Rongsheng's 515 Sugar Cube Refrigerator for its innovative health sterilization technology and market performance, winning two awards at the "2025 China Refrigerator Industry Summit Forum" [1][5]. Product Innovation - The 515 Sugar Cube Refrigerator features a 99.9999% sterilization rate and a sleek design, setting a new benchmark for healthy home appliances [1]. - The product was launched as part of the 2025 FIFA™ Club World Cup global official customized products, showcasing its unique design and functionality [5]. Technological Advancements - Rongsheng's IDP Dual Clean 2.0 technology releases 30 million/cm³ high-concentration negative ions, improving sterilization effectiveness by 50% compared to the previous version [5]. - The refrigerator achieves a 99.9999% sterilization rate and a 99.999% detoxification rate, with third-party testing confirming a 99% removal rate of airborne bacteria [5]. Market Performance - Within 14-16 weeks of its launch, the 515 Sugar Cube Refrigerator entered the top 10 in industry sales, indicating a significant market impact [6]. - The product's success is attributed to its combination of aesthetic design, robust technology, and emotional resonance with consumers, particularly targeting Generation Z [6]. Industry Perspective - The awards signify a fundamental shift in the refrigerator industry, moving from mere functional competition to scenario empowerment [6]. - The health refrigerator market penetration has increased from 23% in 2020 to an expected 67% by 2025, highlighting the growing demand for innovative products [6].