多年来，迈凯伦是超豪华品牌中对 SUV 最坚定的「拒绝者」。 其前 CEO Mike Flewitt 曾多次强调，「SUV 不符合迈凯伦的 DNA」。在迈凯伦的自我叙事中，轻量化、中置引擎与驾驶纯粹性，长期被视为其最重要的 工程原则，而 SUV 的高重心、大尺寸与重车身，似乎天然与之相悖。 然而，这一立场正在悄然瓦解。 据海外知名汽车媒体 motor1 报道，迈凯伦上个月向其经销商展示了一款采用混合动力的五座 SUV 车型，内部代号「P47」。 尽管迈凯伦官方尚未正式确认，但种种迹象表明：这台车已进入工程验证后期，预计将于 2028 年亮相。 曾经的「绝不」，如今变成了「即将」 迈凯伦对 SUV 的抗拒曾有其底气——这份底气，源于它从诞生之初就与赛道深度绑定的血统，以及对工程极致近乎偏执的追求。 1963 年，布鲁斯·迈凯伦（Bruce McLaren）创立车队时，关注的目标就是如何打造真正为胜利而生的竞赛机器，无论是在 F1、耐力赛还是印第体系中， 对极限性能的追逐始终居于迈凯伦体系的核心位置。 2009 年，迈凯伦发布 MP4-12C 正式重返民用跑车市场。这辆车并未沿用传统超跑依赖大排量自然吸气或奢华内 ...

Core Insights - The shift in consumer preferences towards domestic vehicles is evident as over 50% of new energy vehicles penetrate the market, with consumers prioritizing driving experience and cost-effectiveness [1] - Despite the rise of domestic cars, over 270,000 consumers still opted for imported vehicles in the first half of the year, indicating a sustained interest in luxury imports [1][3] - Luxury imported car buyers are motivated by the "irreplaceable scarcity value," seeking unique experiences and brand prestige that domestic new energy vehicles currently cannot provide [3][5] Consumer Behavior - Buyers of luxury imported cars, such as Bentley and Ferrari, emphasize the importance of craftsmanship, exclusive services, and brand heritage, which they feel are lacking in domestic alternatives [5][7] - The perception of imported cars as status symbols remains strong, with many consumers believing that owning such vehicles enhances their business credibility and personal image [7][9] - A significant portion of luxury car buyers are collectors or enthusiasts, often owning multiple vehicles, and they view imported cars as essential for both personal enjoyment and social status [9][11] Market Dynamics - The luxury imported car market is increasingly characterized by consumers who prioritize emotional connections and brand loyalty over practicality, with many expressing a deep-seated passion for specific brands [13][15] - The demand for unique and personalized features in imported vehicles is evident, as consumers are willing to pay a premium for customization options that domestic new energy vehicles struggle to match [15][17] - The market for imported cars is expected to narrow down to ultra-luxury segments and niche models, as domestic vehicles continue to improve in technology and service offerings [19][21] Challenges for Imported Brands - Imported car brands face challenges in adapting to the rising expectations for smart technology and after-sales service, with many consumers expressing dissatisfaction with the current offerings [21][23] - There is a growing trend of consumers reevaluating their choices based on price and value, leading some to switch to domestic brands that offer better configurations and quality at similar price points [23][25] - Imported brands are beginning to recognize the need for localization and electrification, with plans to introduce new energy products tailored to Chinese consumer preferences in the coming years [25]

Core Viewpoint - Zeekr 9X will feature Naim audio system, known for high-fidelity sound, enhancing the vehicle's audio experience [1] Company Summary - Zeekr Intelligent Technology announced the integration of Naim audio system in its Zeekr 9X model [1] - Naim Audio, a British high-fidelity audio manufacturer, was established in 1973 and has a history of collaboration with luxury automotive brands [1] Industry Summary - Naim has previously partnered with Bentley since 2008, providing upgraded audio systems for various Bentley models [1] - The collaboration with Naim positions Zeekr in the premium automotive market, leveraging high-quality audio as a selling point [1]