作者：夏日 车圈之势，风水轮转。世纪之交合资独领风骚，一十年代自主崛起，与合资分庭抗礼；过去十年，一批批新势力相继加入战局。 市场格局变幻莫测，但有一条铁律恒久不变——得大车者得天下。 1999年，奥迪把国产A6轴距拉长9厘米，后来演变成A6L，横扫高端轿车市场；SUV兴起后，保时捷卡宴、丰田汉兰达、路虎揽胜等大型SUV，撑起各自品 牌的江湖地位。 燃油车时代，中大型、大型SUV的话语权被外国品牌牢牢把持，而到了新能源时代，终于轮到国产品牌登上大车舞台。 2017年，蔚来ES8横空出世，率先对BBA发起挑战；2022年，理想L9上市，首月交付破万；2023年底，问界M9上市，直到今天仍是鸿蒙智行体系内标杆车 型。 国内大车市场可以简单分为三个阶段。 早在1999年，国产奥迪A6就比全球版轴距加长90mm，到了2005年，国产长轴距奥迪A6正式加上"L"后缀，精准地抓住了当时公务用车和高端商务用车对后 排空间的极致需求，开创了豪华车加长风潮。 宝马和奔驰也相继跟进，推出L后缀长轴距车型。某种程度上，"BBA"的市场格局就是由L系列车型奠定的。 大车之争在2025年尤为激烈，但国产与国外品牌在这块战场攻守已经易势 ...

Group 1 - Zong Fuli has resigned from her positions as Chairman and General Manager of Wahaha Group, effective September 12, due to trademark compliance issues and plans to focus on her own brand "Wah Xiaozong" [3] - Core member Yan Xuefeng of Wahaha Group, previously under investigation, has returned to work after being cleared of allegations [3] - ByteDance founder Zhang Yiming made a public appearance for the first time in years, launching the Shanghai Xuhui Zhichun Innovation Center aimed at nurturing talent in computer science and AI [3] Group 2 - Qualcomm is under investigation by China's market regulator for allegedly failing to report its acquisition of Autotalks, potentially violating antitrust laws [5] - Xibei's founder responded to the logo change at a specific location, stating it is a small-scale trial and will not be implemented nationwide [5] Group 3 - ByteDance announced a new employee support policy providing up to 7.2 million yuan in transitional subsidies for employees laid off due to organizational adjustments [7] - DJI's recent price cuts on multiple products have led to controversy, with some stores in Shenzhen offering price difference refunds for purchases made during a specific period [7] - AI company Zhipu has denied rumors of layoffs before its IPO, stating it has nearly 50 job openings available [7] Group 4 - The ongoing trademark dispute between Jia Duo Bao and Wang Laoji has escalated, with both parties claiming ownership of the overseas Wang Laoji trademark [7] - Ding Tai Fung announced the closure of its WeChat store and has already shut down over ten physical locations due to brand operational adjustments [7] Group 5 - Former CBO of Zeekr, Guan Haitao, confirmed his departure from the company for personal reasons [10] - Pop Mart's Halloween series blind boxes sold out quickly, with one hidden variant seeing a price increase of over 13 times its original price [10] Group 6 - Zheng Qinwen has been named the first global brand ambassador for Bawang Tea [11] - TIME magazine's annual list of 300 best inventions includes products from companies like Huawei, BYD, and Apple [11] Group 7 - Great Wall Motors is adjusting its direct sales channels, with the Tank brand being phased out in favor of the Wey brand [16] - Meituan's community supermarket "Happy Monkey" is set to open its first northern store in Yanjiao, Hebei, on October 17 [16] Group 8 - Standard Chartered China has completed its first domestic RMB aircraft financing loan of 1 billion yuan for China Eastern Airlines [19] - Blue Sky Aviation has secured several million yuan in angel financing to develop its eVTOL products [20] Group 9 - Leapmotor has released teaser images for its luxury flagship SUV D19, set to debut on October 16 [21] - IDC reported that Lenovo holds a 25.5% market share in the global PC market, leading with 19.4 million units shipped [23]

以下文章来源于正商参阅 ，作者枫叶 正商参阅 . 是的，中年人最爱的豪车品牌保时捷也扛不住压力，对现实妥协了，惊现重大调整。 曾经，保时捷作为豪华跑车的标杆，向来都是高溢价、不愁卖的代表，全球每卖出 6 辆车，就有 1 辆卖给了中国女性，而且还要加价排队 6 个月才能拿到车。 来源： 正商参阅 ---------------------------------- 电车？还是油车？ 不仅是摆在车主面前的艰难选择，更是拦在车企面前的"生死难题"。 拥抱未来还是保住现在？ 全球豪车标杆 保时捷终于还是做出了抉择—— 暂停纯电，押注内燃机"回血"。 原《政商参阅》，做价值的传播者！连续两届获评胡润年度影响力自媒体、21世纪经济报道年度传播力 自媒体、新浪、经济观察报年度影响力自媒体、新榜年度社会关注新媒体荣誉奖等。 作者： 枫叶 如今，不仅"卖不动""车价跳水""裁员"这样惨淡的词汇"缠身"，甚至"反悔"转向。 为了"里子"，丢了"面子"，保时捷豪车"信仰崩塌"那一瞬，也是传统汽车巨头的集体"尴尬"。 百年大变局，汽车行业都在经历一场大调整。 而在这场变革大风浪中， 豪车品牌无一不经历着"生死劫难"！ 事实就是， 发 ...

Core Viewpoint - Porsche's 718 gasoline version will be discontinued in October 2025, transitioning to an electric model, which may impact its current market appeal and customer base [4][42]. Group 1: Discontinuation of 718 - Porsche's 718 gasoline version will cease production in October 2025, as confirmed by Albrecht Reimold [4]. - Existing orders for the 718 will still be fulfilled, but new orders will be difficult to place after the discontinuation [5]. - The future 718 model is expected to follow the electric vehicle trend, similar to the Taycan [6]. Group 2: Market Position and Appeal - The 718 is considered an entry-level sports car for Porsche, but its performance and specifications may not attract wealthy buyers or those seeking value [11][12]. - The 718 has been popular among social media influencers and micro-business owners, often seen as a status symbol rather than a performance vehicle [16][18]. - The car's design and performance characteristics, such as its mid-engine layout and flat-six engine, contribute to its appeal, despite its mixed reputation [21][25]. Group 3: Historical Context and Financial Implications - The 718 name has historical significance, originating from the 718 RSK race car, and has been crucial for Porsche's financial recovery in the past [22][35]. - The introduction of the 718 aimed to reduce production costs by sharing components with the 911, making it more affordable [33]. - The 718's production was also a response to financial difficulties faced by Porsche in the early 1990s, where losses reached 2.4 billion German Marks (approximately 10 billion RMB) [31]. Group 4: Regulatory and Technological Challenges - New EU regulations on cybersecurity (UN R155) pose challenges for older gasoline models like the 718, as their electronic architecture does not meet the new standards [37][39]. - The cost of updating the 718's systems to comply with these regulations is nearly equivalent to developing a new vehicle, leading to the decision to discontinue the model [40]. - The shift to electric vehicles is seen as a necessary evolution for Porsche to remain competitive in the automotive market [51].

Core Viewpoint - Porsche is restructuring its high-performance battery subsidiary Cellforce due to weak demand for electric vehicles, abandoning its self-developed battery production plans and transforming Cellforce into an independent R&D department [1][3]. Group 1: Market Challenges - Despite strong performance in Europe, Porsche's electric vehicle sales in China and the U.S. have fallen short of expectations, leading to the halt of the independent battery project Cellforce [3]. - The project, which aimed to establish a 20GWh battery capacity and was expected to be used in high-performance electric sports cars post-2025, has faced significant setbacks, including fluctuating technology routes and extended R&D cycles [3]. - Porsche's profitability has been under pressure, with net profit for 2024 projected at €3.595 billion, a 30.3% decline year-on-year, and a sales return rate of 14.1%, down from 18% in 2023 [5]. Group 2: Financial Performance - In the first half of the year, Porsche's operating profit dropped to €1.01 billion, a 67% year-on-year decline, while net profit fell to €718 million, down 66.6% [5]. - The sales return rate plummeted from 15.7% in the previous year to 5.5%, nearly reverting to levels seen a decade ago, deviating significantly from the previously set "Road to 20" target of 18%-20% [5]. - The decision to exit the Cellforce battery project resulted in an estimated special loss of around €500 million, including an asset write-down of approximately €295 million [6]. Group 3: Strategic Adjustments - Porsche is adjusting its electrification strategy, moving from an aggressive approach to a more balanced one, planning to maintain internal combustion engine, hybrid, and pure electric powertrains simultaneously until the mid-2030s [7]. - The company aims to have electric vehicles account for 80% of sales by 2030, but as of the first half of this year, electric vehicles only made up 36% of total sales, with a notable 57% in Europe [7]. - Other luxury brands, such as Mercedes-Benz and Audi, are also revising their electrification timelines, focusing more on hybrid and efficient internal combustion engine technologies [7].

Core Insights - Slovakia's automotive industry has rapidly developed into a crucial pillar of its economy, with a significant increase in car production and a unique position in the European market [3][4][8]. Industry Overview - Slovakia's automotive industry accounts for approximately 44% of the country's industrial output, with an annual production exceeding 1 million vehicles and employing over 260,000 people, which is about 6% of the total population [7][8]. - The country has been dubbed "the Detroit of Europe" due to its high per capita car production, which exceeds 180 vehicles [8]. Foreign Investment and Economic Impact - The influx of foreign investment has been a core driver of Slovakia's automotive sector growth, with major companies like Volkswagen, Kia, and Jaguar Land Rover establishing production bases in the country [8][9]. - Slovakia's strategic geographical location as a crossroads in Europe enhances its appeal for automotive manufacturing, allowing for efficient distribution to major markets [9]. Innovation and Technological Development - Slovakia is investing heavily in innovation, particularly in electric vehicle technology and automation, with a focus on sustainable development [10][11]. - The country has initiated plans to develop electric vehicle infrastructure, including a significant investment in a battery factory by a Chinese company, which is expected to bolster the green economy [10][11]. Future Prospects - Slovakia aims to maintain its leading position in per capita car production while also becoming a leader in per capita battery production [11]. - The collaboration with China in the electric vehicle sector is seen as a significant opportunity for future growth and development in the automotive industry [11][12].

Core Viewpoint - The recent adjustment of the consumption tax policy for ultra-luxury cars in China aims to regulate high-end consumption, promote the development of new energy vehicles, and invigorate the second-hand car market [7][22][24]. Group 1: Market Reactions - Following the announcement of the tax adjustment on July 17, there was a temporary surge in customer traffic at a Land Rover dealership, particularly on July 19, with cars priced over 900,000 yuan selling out quickly [2]. - However, after July 20, customer inquiries sharply declined, indicating that the initial excitement was short-lived despite manufacturer subsidies [2][4]. - Some dealers reported a significant increase in customer traffic and sales immediately after the policy announcement, while others noted minimal impact on their business [5][4]. Group 2: Tax Policy Details - The new policy lowers the consumption tax threshold for ultra-luxury cars from 1.3 million yuan to 900,000 yuan, effective from July 20, 2025, and includes various types of vehicles [2][12]. - The policy specifies that second-hand ultra-luxury cars will not be subject to consumption tax to avoid double taxation [2][4]. - The adjustment is seen as a means to guide rational consumption and limit excessive spending on luxury vehicles [7][8]. Group 3: Implications for the Automotive Industry - The tax adjustment is expected to increase the cost of purchasing new ultra-luxury vehicles, potentially affecting sales in this segment [4][7]. - The policy is also anticipated to benefit the second-hand luxury car market, as the exemption from consumption tax may lead to increased demand [5][20]. - The adjustment aligns with the government's goal of promoting green technology and supporting the development of new energy vehicles by reducing production costs for these vehicles [9][22]. Group 4: Historical Context and Future Outlook - The consumption tax on ultra-luxury cars was first implemented in 2016, and the recent changes reflect ongoing shifts in market dynamics and consumer behavior [12][13]. - The adjustment is part of a broader strategy to enhance tax fairness and encourage the transition to low-carbon vehicles, with expectations of increased competition between domestic and imported luxury brands [21][24]. - The rapid implementation of the policy, with only a three-day buffer period, indicates a proactive approach to market changes and aims to prevent speculative behavior among dealers and consumers [15][18].

Core Viewpoint - The recent adjustment of the luxury car consumption tax in China has led to significant changes in the pricing and sales strategies of luxury car brands, particularly affecting high-end imported brands like Porsche and Land Rover, while also providing opportunities for domestic luxury brands to gain market share [1][2][3]. Group 1: Impact of Tax Policy - The luxury car tax threshold has been lowered from 1.3 million yuan to 900,000 yuan, primarily affecting models priced between 1.02 million and 1.45 million yuan, which constitute about 0.1% of the overall car market [2][3]. - Major luxury brands such as Porsche and Land Rover are implementing "full tax subsidy" policies to stimulate sales, with Porsche reporting an increase in orders due to these incentives [1][2]. Group 2: Sales Performance and Market Trends - Porsche's global deliveries fell by 6% in the first half of the year, with a 28.4% decline in the Chinese market from January to May 2023 [4][5]. - Other luxury brands, including Maserati and Mercedes-Benz, also experienced significant sales declines, with Maserati's domestic sales dropping by 43.6% [4][5]. Group 3: Competitive Landscape - Domestic luxury brands are increasingly entering the high-end market, with models like the Hongqi "Guo" series and the Zeekr 009 positioned to avoid the new tax impact due to their pricing strategies [8][9]. - Analysts suggest that the new tax policy may benefit domestic luxury brands more than traditional imported brands, as domestic brands have greater flexibility in pricing and configuration adjustments [8][9]. Group 4: Future Outlook - The luxury car market is undergoing a transformation, with domestic brands like BYD's Yangwang planning to enter the European market, indicating a potential reshaping of the global luxury automotive landscape [9][10].

Core Viewpoint - The luxury car market has experienced a significant shift due to a new tax policy that lowers the consumption tax threshold for super luxury cars from 1.3 million yuan to 900,000 yuan, effective from July 20, 2023, leading to increased consumer urgency to purchase luxury vehicles before the tax takes effect [1][2][3]. Group 1: Tax Policy Impact - The new tax policy means that vehicles priced between 1.017 million yuan and 1.469 million yuan will now incur an additional luxury car tax, resulting in an estimated extra cost of 90,000 yuan for consumers purchasing luxury cars after the policy change [3][18]. - The luxury car tax has been in place since 2016, and the recent adjustment aims to include more vehicles that previously evaded the tax due to price reductions [11][16]. Group 2: Market Dynamics - The luxury car market is seeing a surge in demand as consumers rush to purchase vehicles before the tax increase, with reports of crowded showrooms and increased sales activity [1][5]. - The price reductions across various luxury brands have made many models fall below the new tax threshold, indicating a shift in market pricing strategies [10][15]. Group 3: Brand Responses - Some brands, like Jaguar Land Rover, have introduced promotional policies to absorb the new tax costs for consumers, while others, such as Porsche, have not announced similar measures [20][25]. - The luxury car market is expected to face long-term changes as the increased tax burden may deter potential buyers, leading to a reevaluation of pricing and sales strategies among luxury brands [28][30]. Group 4: Shift to Domestic Brands - The decline in imported luxury car sales is evident, with a reported 33% year-over-year drop in 2023, while domestic brands, particularly in the new energy vehicle sector, are gaining traction [34][60]. - The competitive landscape is shifting as domestic brands offer advanced technology and better value propositions, challenging traditional luxury brands [54][62].

Core Viewpoint - The new "luxury car tax" policy, effective from July 20, lowers the threshold for consumption tax to 900,000 yuan (excluding VAT), impacting the pricing of luxury vehicles in China [1][3]. Group 1: Policy Changes - The consumption tax for super luxury cars is now applicable to vehicles priced at 900,000 yuan and above, down from the previous threshold of 1.3 million yuan [3]. - The adjustment affects a range of vehicles, including various luxury brands and models, with the new taxable price range being 1,017,000 yuan to 1,469,000 yuan [3][4]. Group 2: Industry Response - Several luxury car manufacturers and dealers have implemented measures to mitigate the impact of the new tax, with Jaguar Land Rover announcing it will fully absorb the additional tax costs for purchases made between July 20 and July 31 [2][10]. - Other brands, such as Mercedes-Benz, are also offering limited-time pricing strategies to maintain sales momentum, ensuring that prices remain stable despite the tax changes [13]. Group 3: Market Impact - The luxury car market is expected to see a limited impact from the new tax, as the affected vehicle sales volume is relatively small, with only about 37,000 units projected for the first half of 2025 [4]. - The demand for imported luxury cars has been declining, with a reported 33% drop in imports from January to May 2025 compared to the previous year [14].