Core Viewpoint - The article discusses how Changzhou leveraged the "Pen Stroke Defense War" during the Suzhou Super League to enhance its city image and promote local tourism and industries through creative marketing strategies and community engagement [4][14]. Group 1: Event and Community Engagement - Changzhou's football team achieved a significant victory in the ninth round of the Suzhou Super League, which sparked excitement and joy among fans [2]. - In response to the support from the public, Changzhou quickly launched six major gifts, including a lottery for fans, creating a celebratory atmosphere [3]. - The local government actively engaged in social media interactions, which helped bridge the gap between officials and the public, enhancing community participation [8][9]. Group 2: Marketing Strategies - Changzhou utilized the Suzhou Super League as a platform to promote local attractions and industries, including unique marketing campaigns like "9.9 yuan ticket + radish dry fried rice" [4][12]. - The city introduced themed events for each match, such as showcasing local cuisine and manufacturing, which significantly increased local tourism and engagement [11][12]. - The local government effectively responded to the "losing strokes" meme, turning it into a marketing opportunity that resonated with the public [9]. Group 3: Economic Impact - The influx of visitors due to the Suzhou Super League led to a notable increase in tourism, with key attractions receiving 533 million visitors in June, a 13.4% year-on-year increase [14]. - The local economy benefited from the event, with direct revenue from key tourist sites reaching 480 million yuan, reflecting a 10.7% increase [14]. - Changzhou's tourism consumption and visitor numbers have been the highest in the province since the start of the Suzhou Super League [14][15].

Core Viewpoint - Yibin is leveraging its romantic theme to enhance its tourism and cultural industry, aiming to create a "Yangtze River Wedding Destination" by integrating wedding-related activities and attractions [2][4][9] Group 1: Development of Wedding Industry - Yibin is developing wedding-themed districts and activities, including a collective wedding event for 52 couples and the launch of 11 romantic travel routes [2][4] - The city is transforming traditional venues, such as the Austin Garden restaurant, to cater to wedding guests, with a significant portion of diners attending wedding events [4][6] - The wedding industry in Yibin is seen as a way to stimulate consumption and promote cultural tourism, with a focus on integrating local attractions, food, and wine [2][4][5] Group 2: Market Dynamics and Consumer Trends - Despite the challenges posed by an aging population, Yibin's net population inflow provides a favorable environment for the wedding industry [5][9] - The demand for wedding services is evolving, with consumers seeking more practical offerings, such as one-stop services for marriage registration and maternity care [7][9] - The local government is actively supporting the wedding industry by inviting reputable businesses and establishing a dynamic evaluation mechanism for service quality [7][8] Group 3: Strategic Considerations - Yibin aims to create a unique city brand by positioning itself as a wedding destination, which could enhance its appeal in a competitive tourism market [9] - The development of the wedding industry is seen as a gradual process that requires a focus on consumer needs and market exploration [6][9] - To succeed, Yibin must address various aspects, including service quality, consumer experience, and regulatory frameworks, to ensure sustainable growth in the wedding sector [8][9]