然而，这条征战之路并非一帆风顺。SU7 Ultra项目在2022年春节后因资源聚焦一度被忍痛取消，直到 三个月后，在一个工程师团队内部会议上，"在纽北上干翻保时捷"的提议瞬间点燃了所有人的热情，项 目才得以重启。更大的挑战来自外部，当团队在2023年8月首次联系纽北官方时，却遭遇了长达三个多 月的"已读不回"。对方在后续沟通中提出的第一个问题便是："你们一家中国的手机公司为什么要跑来 刷纽北？"。小米团队最终用详尽的计划和雄心打动了赛道官方。 凤凰网科技讯 9月25日，今晚举行的雷军年度演讲上，雷军披露了小米汽车SU7 Ultra车型征战德国纽博 格林赛道的诸多内幕细节。作为一个汽车行业的新晋者，小米汽车不仅成功挑战了这条被誉为"绿色地 狱"的传奇赛道，其原型车和量产车更是取得了震撼行业的成绩。 据了解，小米汽车自2021年9月启动之初，便设立了打造全球最强纯电性能车的宏大计划。这一目标由 一群对汽车充满热情的工程师驱动，其中包括首席测试车手阿灿（任周灿），他从业余时间学习赛车到 斩获多个冠军，展现了团队对性能的极致追求。为实现目标，团队甚至选择自研自产了小米V8S超级电 机。 历经周折，团队预定了2023年 ...

Group 1 - Xiaomi's first SUV, the YU7, was officially launched on June 26, with a starting price of 253,500 yuan for the standard version, 279,900 yuan for the Pro version, and 329,900 yuan for the Max version, making it 10,000 yuan cheaper than the Tesla Model Y while offering 200 kilometers more range [2] - The YU7 has received significant pre-orders, with 196,000 orders within 2 minutes and 122,000 locked orders, indicating strong market interest and consumer confidence [2][4] - Xiaomi's strategy involves pricing based on BOM costs, allowing for reduced marginal costs per vehicle through economies of scale, which is expected to enhance profitability as production volumes increase [2][4] Group 2 - In the previous year, Xiaomi faced skepticism regarding its automotive strategy, with a reported net loss of 1.8 billion yuan in its electric vehicle segment, translating to a loss of over 60,000 yuan per vehicle based on quarterly delivery figures [3] - The latest financial report for 2025 shows a revenue of 18.58 billion yuan from the electric vehicle segment, with a 10.7% quarter-on-quarter growth, and a reduced operating loss of 500 million yuan, indicating improved financial performance [4] - The gross margin for Xiaomi's electric vehicles reached 23.2% in Q1 2025, surpassing BYD's margin of 20.07%, suggesting a positive trend towards profitability [4] Group 3 - Xiaomi's CEO Lei Jun emphasized the importance of technological innovation and quality in maintaining competitive advantages in the automotive market, particularly against established players like Tesla [7][10] - The company aims to enhance its manufacturing capabilities and product quality, with plans to invest 100 billion yuan in research and development to strengthen its position in the automotive sector [12] - Xiaomi's approach to the automotive market includes a commitment to high standards and a focus on safety, quality, and durability, as evidenced by rigorous testing protocols [7][11] Group 4 - The YU7's launch is expected to coexist with the SU7, with Lei Jun expressing confidence that both models will attract different consumer segments, thus not cannibalizing each other's sales [17] - The company has prioritized local suppliers in the Beijing-Tianjin-Hebei region, with an estimated 30-40% of suppliers located there, aiming to increase this to 60-70% with battery suppliers included [13] - Xiaomi's self-developed chips are planned for future automotive applications, with ongoing development efforts to enhance their integration into vehicle systems [18]