传统环卫行业痛点加剧的背景下，无人化技术的渗透正推动行业迈向商业化临界点，智能清扫的替代空 间逐步释放。作为新能源环卫装备领域的头部企业，盈峰环境（000967）（000967.SZ）推出的"蜂 群"智慧网联清洁机器人系列，成为行业智能化转型的重要探索方向。目前，该"蜂群"系统已在全国21 个省份40个城市实现规模化落地，海外项目同步推进，这一进展标志着国内环卫无人化领域进入商业化 发展新阶段。在2025年11月举办的深圳国际人工智能环卫机器人应用创新大赛中，盈峰环境拿下7项大 奖，参赛单元悉数获奖，并斩获赛事"全场景总冠军"。 从产品矩阵来看，"蜂群"系列包含三大核心产品：针对广场、封闭园区等场景的1吨级"小蜜蜂"，具备 自动路径规划、集群协同等功能；适配城市主次干道的3吨级"小黄蜂"，可实现无人驾驶与大功率高效 作业；全球首创的18吨级"大黄蜂"，则填补了城市主干道高强度作业的无人化装备空白，成为行业标杆 产品。 行业风口显现：无人环卫加速崛起，市场增长与替代空间并存 近年来，传统环卫行业的固有痛点持续凸显，无人化技术的快速迭代为行业发展提供了新路径，也推动 无人环卫市场逐步触及商业化拐点。"从行业数据来 ...

Core Insights - The 32nd China International Advertising Festival and the 34th Asia Advertising Conference focused on innovation and international cooperation in the advertising industry, emphasizing the theme "Empowering Advertising with Technology" [1] Group 1: Industry Challenges - The advertising industry is undergoing significant transformation, with brands facing internal competition and the risk of losing core values due to traffic obsession [1] - Advertising companies must balance marketing effectiveness with long-term brand value [1] - Platforms are contending with content homogenization while vying for traffic [1] Group 2: Company Strategies - The company emphasizes its core competency in content creation, which has been pivotal in maintaining its leading position through various technological waves over its 28-year history [1] - The company has introduced three core strategies to address industry challenges and support brand growth: - AI-driven content innovation through the "Qianmeng Engine" marketing platform, which leverages mature AI technology and a professional execution team to enhance content creation speed and brand stability [1] - The "Brand Cube" working model, which dissects brand needs to create effective marketing content that satisfies both clients and users, exemplified by a collaboration with BYD [2] - Deep engagement with young user demographics by creating a diverse product ecosystem that encourages active user participation [2] Group 3: AI Integration - The company applies AI to enhance product models and content, ensuring that AI serves a positive role in user experience rather than merely replacing traditional content [3] - To mitigate young users' resistance to AI-generated content, the focus is on amplifying the inherent value and uniqueness of the content rather than using AI as a cost-saving measure [4]