Core Viewpoint - Company Liangpinpuzi announced that its controlling shareholder, Ningbo Hanyi, is planning a significant matter that may lead to a change in control of the company, prompting a trading suspension for up to two days to ensure fair information disclosure and protect investor interests [1]. Group 1: Shareholder Structure and Changes - Ningbo Hanyi was established in August 2017, with partners including Ningbo Hanxu Yiyuan Investment Management Co., Ltd. and several limited partners. The ultimate controllers of Liangpinpuzi are Yang Hongchun, Yang Yinfeng, Zhang Guoqiang, and Pan Jihong [3]. - As of June 2023, Ningbo Hanyi holds 35.23% of Liangpinpuzi's shares, and together with Ningbo Liangpin Investment Management Co., Ltd., they own a total of 38.22% [3]. - The second-largest shareholder, Dayong Co., Ltd., under the management of Xu Xin, holds 18.16% of Liangpinpuzi's shares as of June 2023 [3]. Group 2: Management Changes - In March 2023, Yang Yinfeng resigned as Chairman and General Manager of Liangpinpuzi but continues as a non-independent director. Cheng Hong was elected as the new Chairman and acting General Manager [4]. - In April 2023, Yang Hongchun resumed the position of General Manager, with a term from April 26, 2025, to November 26, 2026 [4]. Group 3: Financial Performance - Liangpinpuzi experienced its first annual loss last year, with revenue declining by 11.02% to 7.159 billion yuan and a net loss of 46.1045 million yuan, attributed to price reductions [6]. - In the first quarter of this year, the company's revenue continued to decline by 29.34% to 1.732 billion yuan, with a net loss of 36.1486 million yuan, reflecting a year-on-year decrease of 157.85% [6].

Core Viewpoint - The recent adjustment in the business model of the company appears to be a hasty decision driven by pressure to change the current situation [2][20]. Group 1: Business Model Changes - The company has expanded its product offerings beyond snacks to include fresh produce and daily necessities, such as oranges, salted eggs, and shrimp [3][4]. - This shift is part of a broader strategy to transition to a full-category model by 2025, initiated by the new chairman, Cheng Hong, shortly after taking office [4][10]. - The company aims to leverage its supply chain expertise by selling raw materials and their derivatives, marking a significant change in its operational focus [4][11]. Group 2: Management Changes - In a span of three months from March to May 2025, the company underwent significant management changes, including the resignation of the former chairman and the appointment of Cheng Hong as the new chairman and acting general manager [6][7]. - The new management is expected to enhance the company's governance and strategic execution efficiency, as the previous leadership faced challenges leading to the company's first loss in a decade [10][11]. Group 3: Financial Performance - The company's financial performance has shown significant volatility since 2020, with revenue and net profit growth rates declining sharply, particularly in 2023 and 2024 [14][16]. - The gross profit margin has also decreased, remaining below 28% since 2021, compared to a historical average of around 32% [14][16]. - The decline in performance is attributed to various factors, including the impact of the pandemic on offline sales and increased competition in the online market [16][17]. Group 4: Market Competition - The company has lost market share in the snack sector, dropping from 3.7% in 2020 to 1.6% in 2022, as competitors have emerged with more diverse product offerings [17][19]. - The competitive landscape has intensified, with many brands entering the market and adopting similar strategies, making it difficult for the company to maintain its previous positioning [19][20]. Group 5: Challenges in New Product Categories - The introduction of fresh produce as a new product line may not be ideal, as it typically has lower profit margins and higher costs associated with quality control and logistics [21][22]. - The company faces stiff competition in the fresh produce market, with many established players achieving significantly higher sales volumes [22][23]. - The disconnect between the new product categories and the company's core snack offerings may hinder the success of this strategy, as consumer behavior and purchasing contexts differ significantly [24][25].