Group 1 - The "屿见闽南" scenic area in Xiamen offers immersive experiences showcasing Minnan culture, including puppet shows, traditional crafts, and interactive language lessons [1][2] - The scenic area aims to be a "global window to Minnan culture," featuring 83 selected intangible cultural heritage projects from Xiamen, Zhangzhou, and Quanzhou [1][3] - Since its opening in May, the project has attracted nearly 400,000 visitors, with an average stay of 5 hours per visitor [2] Group 2 - The integration of "intangible cultural heritage + tourism" and "performing arts + tourism" in Xiamen is exemplified by the "屿见闽南" project, which stimulates cultural tourism consumption [3] - The project reflects Xiamen's unique cultural foundation, blending Minnan culture with Western influences, and aims to promote inbound educational tourism [3]

Group 1: Economic Strategy and Consumer Demand - Xiamen is implementing a strategy to boost domestic demand, focusing on enhancing consumer spending as a response to the upgrading of resident consumption trends [2][12] - The city is actively promoting consumption through targeted actions to meet public expectations and drive both consumption recovery and livelihood needs [2][12] Group 2: Cultural and Tourism Innovation - Xiamen is innovating in cultural tourism by creating immersive experiences that blend traditional culture with modern technology, exemplified by the "Yujian Minnan" scenic area [4][8] - The "Yujian Minnan" theme park features 83 intangible cultural heritage techniques, transforming cultural elements into tangible experiences for visitors [8] Group 3: Marriage Registration and Tourism - The Gulangyu marriage registration center, opened on June 16, is the first globally to be located in a UNESCO World Heritage site, enhancing the romantic appeal of marriage registration [10][12] - The center aims to cultivate a unique wedding culture in Gulangyu, leveraging its historical and cultural resources to create memorable experiences for couples [12] Group 4: Community Development and Quality of Life - Xiamen is enhancing the "quarter-hour convenient living circle" concept, which includes a variety of services and amenities within a short walking distance for residents [21][25] - The initiative has led to the establishment of numerous community service spaces, improving the quality of life and accessibility for over 980,000 residents [25] Group 5: Retail and Consumer Trends - In the first half of the year, Xiamen's total retail sales of consumer goods increased by 6.5%, surpassing the national average by 1.5 percentage points, indicating a robust consumer market [19] - New retail formats are growing rapidly, with online retail sales increasing by 19.2% and live-streaming e-commerce sales up by 11.5% [19]