Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing consumer engagement [1] - Sichuan's tourism market has shown significant growth, with 47.34 million visitors and a total tourism consumption of 38.40 billion yuan during the 2025 National Day and Mid-Autumn Festival holidays, reflecting year-on-year increases of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives consumer interest through innovative merchandise [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenues surpassing 10 million yuan, highlighting the importance of cultural products in converting influence into consumer spending [2] - The immersive experiences, such as martial arts demonstrations at Emei Mountain, enhance visitor engagement and satisfaction [2] Group 2: Visitor Engagement and Experience - Sichuan has transformed its tourism offerings from "check-in" experiences to "immersive" ones, attracting 682 million visitors and generating total spending of 912.50 billion yuan in the first half of the year [4] - The integration of cultural heritage with modern social needs is evident in events like the "Silk Factory Dance Party," which combines historical elements with contemporary entertainment [5] - The province has also developed diverse tourism experiences that blend agriculture, education, and culture, such as hands-on activities in silk dyeing and agricultural tours [5] Group 3: Technological Empowerment - Technology plays a crucial role in enhancing the tourism experience, with innovations like exoskeleton climbing aids and AI-guided tours improving visitor convenience and engagement [7][8] - Digital technologies, including VR and 3D printing, are used to create interactive experiences that allow visitors to engage with historical artifacts in new ways [8][9] - The shift from passive observation to active participation in tourism experiences is driven by technological advancements, redefining the visitor experience in Sichuan [9]

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the recent National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives tourism and merchandise sales [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenue surpassing 10 million yuan [2] - The immersive experience projects, such as martial arts demonstrations at Emei Mountain, enhance visitor engagement and interaction with local culture [2] Group 2: Consumer Experience and Engagement - Visitors are increasingly seeking deep interactions with local culture, as seen in culinary experiences and traditional crafts, leading to a shift from "check-in" tourism to "immersive" experiences [3] - In the first half of the year, Sichuan welcomed 682 million tourists, with total spending reaching 912.50 billion yuan, indicating a strong demand for diverse cultural experiences [3] Group 3: Diversification of Tourism Offerings - The integration of cultural tourism with agriculture and education is evident in various projects, such as agricultural technology parks and heritage workshops, appealing to a wide range of visitors [4] - Events and performances, including sports and culinary festivals, are being leveraged to stimulate secondary consumption and enhance the overall tourism experience [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeleton robots for hiking and digital displays, is transforming the visitor experience, making it more accessible and engaging [5][6] - Innovations like VR experiences and interactive digital exhibits are redefining how tourists engage with cultural heritage, shifting from passive observation to active participation [6]

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the recent National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a cultural IP that drives tourism and merchandise sales, achieving over 2 billion yuan in annual sales [2] - The introduction of immersive experiences, such as martial arts performances at Emei Mountain, enhances visitor engagement and interaction with local culture [2][3] Group 2: Consumer Experience and Engagement - The shift from "check-in" tourism to "immersive" experiences is evident, with Sichuan attracting 682 million visitors in the first half of the year, resulting in total spending of 912.50 billion yuan [3] - Diverse tourism experiences, such as culinary offerings and hands-on cultural activities, are increasingly popular among visitors, reflecting a trend towards deeper cultural interaction [3][4] Group 3: Innovative Tourism Models - The blending of tourism with agriculture and education is creating new consumer growth points, as seen in various interactive projects across Sichuan [4] - Events and performances are being leveraged to stimulate secondary consumption, with significant visitor numbers recorded during major events like the World University Games [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeletons for easier hiking and digital displays, is enhancing the visitor experience and making tourism more accessible [5][6] - Digital technologies are transforming static exhibitions into interactive experiences, allowing visitors to engage more deeply with cultural heritage [6]