夜间经济3.0版：文商体旅深度融合、线上与线下一体化、科技与时尚交互共生 夜游锦江已成为成都市民与来蓉游客的打卡新项目。成都市商务局供图 夜间经济1.0版：主要由美食、酒吧构成 夜间经济2.0版：融合艺术、文创、文博等新兴消费业态 新业态、新模式、新玩法不断涌现 夜间经济，作为城市经济的重要组成部分，其发达程度是衡量一座城市经济活跃度、生活便利度、开放包容 度、城市管理精细化水平的重要参照物。 在全国各大城市纷纷"加码"持续培育夜间经济特色亮点的时候，成都夜间消费场景再上新。12月2日，"成都 夜真热闹"2021成都夜间经济示范点位发布会上，成都100个夜间经济示范点位"出炉"，涵盖文化、旅游、体育、 医美、亲子、购物、餐饮、街区、教育等10个领域。据悉，这是成都连续第三年评选夜间经济示范点位，标志 着"夜成都"迈入3.0时代。 此次发布的100个夜间经济示范点位折射出成都夜间经济的强劲活力和多元化的夜间生活图景，进一步释放夜 间经济的发展机遇，助力成都加速创建国际消费中心城市。 发展夜间经济3年 打造全域、全时、全年龄段夜间消费业态 夜间经济因可以延长经济活动时间、提高设施使用率、激发文化创造、增加社会就业 ...

Core Viewpoint - The "Night Economy" in Chengdu is thriving, particularly along the Jinjiang River, where various activities attract numerous tourists, enhancing the city's nighttime consumption vitality [1][2]. Group 1: Night Economy Development - The "Night Tour of Jinjiang" cultural tourism project integrates boat rides, performances, food, and lighting, providing a unique experience for visitors [2]. - A series of diverse activities have been launched along the Jinjiang River to welcome tourists, creating a festive consumption scene that blends ancient and modern elements [2]. Group 2: Tourist Engagement - Tourists are actively engaging with the environment, capturing the scenic views of the Jinjiang River on their mobile devices while enjoying the boat rides [3][9][11]. - Performers along the riverbank entertain visitors on the boats, enhancing the overall experience [12].

Group 1 - The core viewpoint of the articles highlights Chengdu's emergence as a vibrant consumption city, driven by major events and a focus on integrating culture, commerce, and tourism [1][3][14] - Chengdu's comprehensive income from the recent International Table Tennis Federation Mixed Team World Cup reached approximately 135 million yuan, marking a 15.4% year-on-year increase [1] - The city aims to establish itself as a national international consumption center, with plans to enhance consumer demand and integrate various sectors to stimulate economic growth [3][19] Group 2 - Chengdu's events, such as the League of Legends S15 Global Finals and ATP250 Chengdu Open, have significantly boosted local consumption, generating over 270 million yuan in consumer spending [1][11] - The city is focusing on creating new consumption scenarios that appeal to younger generations, with a notable increase in participation in cultural and sporting events [7][9] - The integration of high-profile events with local culture and commerce is seen as a strategy to enhance consumer engagement and drive economic activity [11][20] Group 3 - Chengdu's retail sales exceeded 1 trillion yuan in 2023, making it the sixth city in China to achieve this milestone, indicating a robust consumer market [16][17] - The city is actively promoting service consumption and has seen a rise in the number of first-store openings, with 710 new stores established in the first ten months of the year [17][19] - Future plans include enhancing night economy initiatives and developing low-altitude economic applications to further stimulate consumption [17][19] Group 4 - Experts suggest that Chengdu should focus on creating immersive and high-quality consumer experiences to attract visitors and enhance local spending [20][22] - The city is recognized for its appeal to younger demographics, and there is a push to innovate consumption scenarios that blend technology, social interaction, and entertainment [22][25] - The overall strategy emphasizes the importance of evolving consumer needs and preferences, moving beyond traditional shopping to include cultural and experiential offerings [25][26]

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing consumer engagement [1] - Sichuan's tourism market has shown significant growth, with 47.34 million visitors and a total tourism consumption of 38.40 billion yuan during the 2025 National Day and Mid-Autumn Festival holidays, reflecting year-on-year increases of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives consumer interest through innovative merchandise [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenues surpassing 10 million yuan, highlighting the importance of cultural products in converting influence into consumer spending [2] - The immersive experiences, such as martial arts demonstrations at Emei Mountain, enhance visitor engagement and satisfaction [2] Group 2: Visitor Engagement and Experience - Sichuan has transformed its tourism offerings from "check-in" experiences to "immersive" ones, attracting 682 million visitors and generating total spending of 912.50 billion yuan in the first half of the year [4] - The integration of cultural heritage with modern social needs is evident in events like the "Silk Factory Dance Party," which combines historical elements with contemporary entertainment [5] - The province has also developed diverse tourism experiences that blend agriculture, education, and culture, such as hands-on activities in silk dyeing and agricultural tours [5] Group 3: Technological Empowerment - Technology plays a crucial role in enhancing the tourism experience, with innovations like exoskeleton climbing aids and AI-guided tours improving visitor convenience and engagement [7][8] - Digital technologies, including VR and 3D printing, are used to create interactive experiences that allow visitors to engage with historical artifacts in new ways [8][9] - The shift from passive observation to active participation in tourism experiences is driven by technological advancements, redefining the visitor experience in Sichuan [9]

Core Insights - The integration of culture and tourism in Sichuan is exemplified by the "Night Tour of Jinjiang" project, showcasing the region's historical and cultural resources while enhancing tourism consumption potential [1] - In the 2025 National Day and Mid-Autumn Festival holidays, Sichuan's tourism market received 47.34 million visitors, generating a total tourism consumption of 38.40 billion yuan, reflecting year-on-year growth of 8.32% and 6.53% respectively [1] Group 1: Cultural and Tourism Integration - The activation of historical cultural resources is key to attracting visitors, with the Sanxingdui site becoming a major cultural IP that drives tourism and merchandise sales [2] - The Sanxingdui Museum offers over 2,700 cultural products, achieving annual sales exceeding 200 million yuan and IP licensing revenue surpassing 10 million yuan [2] - The immersive experience projects, such as the Emei martial arts experience, enhance visitor engagement and interaction with local culture [2] Group 2: Consumer Experience and Engagement - Visitors are increasingly seeking deep interactions with local culture, as seen in culinary experiences and traditional crafts, leading to a shift from "check-in" tourism to "immersive" experiences [3] - In the first half of the year, Sichuan welcomed 682 million tourists, with total spending reaching 912.50 billion yuan [3] Group 3: Diversification of Tourism Offerings - The integration of cultural tourism with agriculture and education is evident in various projects, such as agricultural technology parks and heritage art experiences [4] - Events and performances, including sports competitions, have stimulated secondary consumption across the tourism sector, with 4.1 million visitors during the Chengdu Universiade [4] Group 4: Technological Empowerment in Tourism - The use of technology, such as exoskeleton robots for hiking and digital displays, enhances the visitor experience and promotes ease of access to attractions [5][6] - Digital technologies are transforming static displays into interactive experiences, allowing visitors to engage more deeply with cultural heritage [6]

Core Insights - The article emphasizes the importance of consumption as a key driver of economic growth and a reflection of public well-being [2] Group 1: Consumption Trends - Various regions are actively enhancing consumption through new scenarios, business models, and supply chains, aiming to stimulate demand and economic growth [2][5] - The night economy in Chengdu, exemplified by the "Night Tour Jinjiang," showcases the integration of cultural tourism and local businesses, attracting both domestic and international tourists [4] - In Hubei, cultural experiences are increasingly integrated into tourism, with significant revenue generated from cultural products, indicating a shift towards experiential consumption [5][6] Group 2: Technological Advancements - The automotive industry is leveraging smart production lines, with companies like Lantu Auto achieving significant growth in vehicle deliveries due to enhanced production efficiency [8] - In Fujian, the shoe industry is transitioning to high-end products through intelligent manufacturing and personalized customer experiences, reflecting a broader trend of technological integration in traditional industries [9][10] Group 3: Community and Social Initiatives - Community initiatives in Xiamen are enhancing local services and promoting consumption, with a focus on convenience and accessibility for residents [11][12] - Employment generation is a critical aspect of economic development, with the clothing e-commerce sector in Hubei creating thousands of jobs through innovative business models [13][14]

Group 1 - The "Night Tour of Jinjiang" has become a new landmark for nighttime tourism in Chengdu, featuring a 20-kilometer waterway and 10 major docks that connect various commercial, cultural, and tourism activities [1] - The project has attracted significant attention, with over 1.5 million viewers participating in a live-streamed tour led by prominent figures, showcasing its popularity and cultural significance [1] - Since its launch, the project has received approximately 2.9 million visitors and generated revenue of about 24.88 million yuan, indicating strong consumer interest and engagement [1] Group 2 - The Tiexiang Temple Water Street in Chengdu has emerged as another new landmark for cultural tourism, designed as a social and artistic space that integrates traditional architectural styles with local cultural elements [2] - The water street has attracted 92 well-known brands across various sectors, contributing to a diverse consumer landscape and enhancing local leisure consumption [2] - Financial institutions in Sichuan are actively promoting consumption through innovative initiatives, such as offering discounts and incentives, which have significantly boosted consumer spending [2]

Group 1 - The "night economy" is experiencing significant growth during the summer, with the hours from 6 PM to 10 PM identified as the "golden 4 hours" for nighttime consumption [1] - In Changsha, the introduction of new nighttime consumption experiences, such as the interactive performance of the new-style Xiang opera "Nie Xiaoqian," is attracting a younger audience, with theater occupancy rates exceeding 60% to 70% during holidays [3] - The integration of small theaters in Changsha has led to a 20% increase in revenue and a 15% increase in foot traffic for surrounding commercial areas [5] Group 2 - Nighttime consumption in Changsha accounts for 60% of total daily consumption, with over 1 million people employed in the sector [7] - The Shanghai Pudong Art Museum has extended its hours for night exhibitions, contributing to a total nighttime consumption exceeding 880 billion yuan, a 3.3% increase year-on-year since June [9] - Chengdu's nighttime economy is robust, with nighttime consumption making up 54.6% of total consumption, the highest in the country, and plans to create 20 "nocturnal landmarks" and 100 "night economy gathering areas" [12] Group 3 - Qingdao has launched a new bus line that transforms into a mobile live house at night, combining beer culture with nighttime tourism, attracting over 500,000 participants during the beer festival [14]

Core Viewpoint - The integration of culture, commerce, tourism, and sports (文商旅体) in Chengdu is driving significant economic growth and enhancing consumer spending, showcasing a successful model of deep fusion that generates substantial revenue from various sectors [4][6][9]. Group 1: Economic Impact - The Du Fu Thatched Cottage receives 7.2 million visitors annually, generating over 46 million yuan in revenue [2] - The Dongjiao Memory site attracted 18 million visitors last year, with total revenue exceeding 3 billion yuan [2] - The immersive dining experience "Shu Yan Fu" reported annual revenues of 70 to 80 million yuan and plans to open a branch in Shanghai [2] - Chengdu's tourism revenue during the May Day holiday reached 12.91 billion yuan, a year-on-year increase of 11.6% [7] Group 2: Consumer Trends - The rise of new economic terms such as "ice and snow economy," "flower pin economy," and "ticket root economy" reflects a shift in consumer behavior towards experiences that blend culture and tourism [5][6] - During the May Day holiday, domestic travel reached 314 million trips, with total spending of 180.27 billion yuan, marking an 8% year-on-year increase [7] Group 3: Strategic Importance - The integration of culture and tourism is not just a market response but a strategic necessity for Chengdu, especially in light of changing consumer preferences and economic challenges [9][10] - The emphasis on cultural tourism aligns with national policies aimed at leveraging tourism as a key economic driver [10][11] Group 4: Innovative Approaches - Chengdu is exploring innovative models such as "ticket root economy," allowing visitors to access multiple attractions with a single ticket, enhancing the overall experience [20] - The "Night Tour of Jinjiang" has become a new highlight for nighttime consumption, integrating various cultural elements and experiences [21][23] Group 5: Future Opportunities - Chengdu's exploration of "cultural tourism + esports" and "cultural tourism + film" indicates a trend towards diversifying tourism offerings and attracting a broader audience [23][24] - The integration of drone delivery services in tourism showcases innovative approaches to enhance visitor experiences and operational efficiency [26]

Core Insights - Chengdu's cultural tourism industry is currently in a crucial phase of high-quality development, emphasizing the need for innovative integration and the creation of new business models and experiences to attract visitors continuously [1] - The upcoming Chengdu Cultural Tourism Industry Chain Innovation Scene Supply and Demand Release Conference aims to provide a platform for innovative technologies and products, facilitating a two-way interaction between supply capabilities and market demand [1] - The rise of digital technology is reshaping content production and consumer experiences, leading to the emergence of new scenarios that enhance visitor engagement and drive the transformation of traditional experiences [1] Group 1: Industry Trends - The integration of "culture + technology" is driving a wave of innovation, resulting in immersive experiences that engage visitors emotionally and enhance their participation [8][10] - New scenarios in cultural tourism, such as the "Night Tour of Jinjiang," combine static art installations with dynamic light and sound displays, creating a poetic narrative for visitors [8] - The use of advanced technologies like VR and AI is becoming standard in enhancing visitor experiences, as seen in projects like the "Digital Dunhuang Immersive Exhibition," which allows deep engagement with cultural heritage [11][13] Group 2: Economic Impact - Large cultural events, such as concerts, have evolved into significant economic drivers, with a cross-city attendance rate exceeding 60% and generating over 200 billion yuan in related consumption [14] - The application of digital creativity in the exhibition industry is transforming complex cultural concepts into engaging, participatory experiences, enhancing the overall value of cultural events [16] - The sports industry is also benefiting from digital innovation, with trends like "Village BA" leveraging short video technology to create cultural phenomena and enhance community engagement [16][18] Group 3: Future Outlook - The upcoming release of the first batch of cultural tourism industry chain scenario lists is expected to showcase new dynamics from various fields, including digital cultural creativity, smart tourism, and intelligent exhibitions [18]