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巴比食品(605338):跟踪分析报告:经营拐点明确,新店型打开空间
Huachuang Securities· 2025-11-11 07:49
Investment Rating - The report maintains a "Strong Buy" rating for the company with a target price of 35.6 yuan [2][62]. Core Insights - The company is experiencing a clear operational turning point, with new store formats opening up significant growth opportunities. The focus is on quality, efficiency, and service, leveraging over 30 years of experience in the Chinese bun segment [2][62]. - The company has a robust growth strategy, aiming to open over 200 new stores annually, which could contribute approximately 8.3% to revenue growth. The potential exists to "recreate another company" with a mid-term target of 1500 stores [2][62]. Summary by Sections New Store Operations - The report highlights the operational performance of two new store formats: the Zhaoyuan Road dine-in store and the Jing'an New City takeout store, both showing promising sales figures [11][22]. - The Zhaoyuan Road store, located in a high-traffic area, has achieved daily sales exceeding 10,000 yuan, benefiting from promotional activities and a well-structured team [12][17]. - The Jing'an New City store, despite being a takeout format, has also shown strong performance, with estimated daily sales around 6,500 to 7,000 yuan, significantly higher than the average for similar stores in the region [22][32]. Future Replicability of New Store Formats - The transition from traditional buns to the new xiaolongbao format has increased operational complexity but also enhanced store efficiency. The new model requires more staff and has a higher SKU count, which raises management challenges [36][37]. - The xiaolongbao market is identified as having significant growth potential, with a large number of unbranded outlets, indicating substantial room for consolidation and brand establishment [38][39]. - The company is well-positioned to capitalize on this opportunity due to its strong brand, efficient supply chain, and innovative operational strategies [43][44]. Investment Recommendations and Long-term Potential - The report suggests that the company is at a critical juncture, with the potential for significant growth through new store formats and operational improvements. The company is expected to maintain close to double-digit growth annually [62]. - Financial projections indicate that if the company opens 200 new stores each year, it could contribute approximately 1.56 billion yuan in revenue, with a potential to generate 11.7 billion yuan in revenue if the mid-term target of 1500 stores is achieved [57][58].