以下文章来源于盐财经 ，作者宝珠 盐财经 . 洞察趋势，睿智人生。《南风窗》旗下专业财经媒体。 一份辛苦的小本生意。 来 源：盐 财经 作者： 宝珠 编辑： 江江 一个1.5元菜包，一个2元肉包，再配上一杯2元豆浆，总计5.5元，对于大多数普通人来说，这 就是一顿丰盛的中式早餐。 在国内，早餐，长期被视作一门小生意：客单价低、人力密集，似乎也难以规模化，通常依附 于街边的夫妻店。 即便如此，在这条被认为"做不大"的赛道上，出现了一家上市公司——巴比馒头。 有意思的是，刘会平，巴比馒头的创始人，他与全国无数早餐店的老板一样，都来自安徽省。 安徽老板这个群体在中国餐饮商业版图上反复出现，深藏功与名。 根据2025年三季度财报，巴比馒头在今年前三季度营收13.56亿元，同比增长12.05%，归母 净利润为2.01亿元，同比上升3.5%。 根据2025年三季度财报，巴比馒头在今年前三季度营收13.56亿元 如今，巴比馒头还在全国不断扩张，尽管它确实不得不面对卖包子的"天花板"问题。 这里插播一条课程资讯： 报名 「 黑马·匠造爆品课特训营 」， 这次我们邀请到了： 明治食品"爆款教父"角直树。 角直树， 明治集团38 ...

在中国餐饮江湖中，人们传说着四大"神秘组织"：沙县小吃、兰州拉面、黄焖鸡米饭、新疆大盘鸡。 不过，这里面资历最老的，还得数沙县小吃。 一般认为，沙县小吃这一品牌创始人是邓世奇。 邓世奇是沙县湖源乡锦街人，种过地，当过兵。1978年退伍后他四处奔波，并于1985年和妻子一起开了一家小吃店，慢慢地也赚到了一些钱。 当时，沙县当时民间融资盛行，高收益的诱惑，让邓世奇投身其中。 可好景不长，1992年，融资盘崩盘了，邓世奇这个小老板，一夜之间不仅倾家荡产，还变成了负债13万的"负翁"。 负债后，邓世奇反省了一段时间，决定重回老行业：借了9000元后，远赴厦门开起了小吃店。 老本行做起来得心应手，很快饭店就进入了正轨。 邓世奇（右）接受记者采访 而到1997年，沙县建了一个小吃街，但很多人嫌租金贵，不敢下手。县领导觉得要找到一个带头人。一番考察，觉得邓世奇很符合条件，于是就动员他回 到了沙县。 重新回到沙县的邓世奇，一口气租了5间商铺，请了8个厨师，一时间，客源不断，生意越做越大，并一口气衍生出来了包括烧卖、扁肉、锅贴，芋饺、喜 粿、豆腐丸在内的40多个小吃品种。 慢慢地，在邓世奇的带领下，沙县当地的小吃也就有了一些特 ...

Core Insights - The article discusses the rapid growth of the e-commerce business under the company "影视飓风" (Film Storm), highlighting its transition from traditional TVC advertising to e-commerce as a core revenue source [5][10]. - The success of the "凉伴" T-shirt, which sold over 200,000 units, is attributed to a combination of strong content backing, product quality, and effective marketing strategies [17][19]. - The company aims to evolve its brand "STORMCREW" into a recognized name in the market, similar to global brands like MR.BEAST's Feastables, focusing on both product quality and content-driven marketing [32][51]. E-commerce Growth - The e-commerce segment of 影视飓风 has been operational for four years, but it has accelerated its product offerings significantly in 2023, focusing on brand development and product line expansion [13][26]. - The company has launched various product lines, including urban, exploration, and innerwear categories, with a strong emphasis on design and performance [26][29]. - The "凉伴" T-shirt's success is a result of its competitive pricing at 89 yuan and its unique selling points, such as cooling and antibacterial features [17][18]. Content Strategy - The company has diversified its content strategy by creating multiple content accounts targeting different audience segments, which has helped in enhancing brand visibility and engagement [42][46]. - Tim, the founder, has been actively promoting the brand and its products through various media appearances and social media, strengthening his personal brand as well [31][46]. - The company's content-driven approach has significantly reduced customer acquisition costs, leveraging its influence to attract a broader audience [18][22]. Brand Development - STORMCREW is in the process of establishing itself as a standalone brand, with a focus on high-quality visual presentations and product marketing [29][32]. - The brand has faced some criticism regarding product design and quality, but it has also received positive feedback from loyal customers [33][38]. - The company is committed to addressing product issues proactively, as seen in its response to quality concerns regarding its outerwear products [35][37]. Future Aspirations - The company aims to achieve a global reach and recognition similar to that of MR.BEAST, with a target of reaching 1 billion followers [51]. - The ongoing investment in content creation and marketing strategies is expected to drive further growth and brand recognition in the competitive landscape [47][48].