10月9日，庄园牧场涨停，成交额2.54亿元，换手率13.97%，总市值21.24亿元。 异动分析 乳业+网红经济+宠物经济+生态农业+国企改革 1、兰州庄园牧场股份有限公司主要从事乳制品和含乳饮料的生产、加工、销售及奶牛养殖业务，产品 包括以荷斯坦牛奶为主要原料的巴氏杀菌乳、灭菌乳、调制乳、发酵乳、含乳饮料等各类液态乳制品， 分别主要拥有"庄园牧场"、"圣湖"、"东方多鲜庄园"三个乳品品牌。 2、2024年半年报：公司实施了一系列整合营销策略， 通过"天水—敦煌"旅游路线， 将新品与河西走廊 大 IP 结合， 借助河西走廊及天水热度， 促进市场拓展与终端销售。 线上开发甘肃特产店，推动低温 产品销售， 通过 KOL 视频与直播带货广泛推广。 线下拓展了天水、 兰州等城市主题驿站和旅游特产 渠道， 优化品牌自助机形象与传播， 提升品牌知名度。 依托甘肃文旅热度， 通过抖音、 小红书等平 台的 KOL 与大 V 传播， "老兰州"系列产品提高了品牌知名度和产品搜索量。 3、根据证券时报网2025年8月24日新闻：在传统乳业面临成本持续上涨与市场竞争白热化的双重压力 下，甘肃省农垦集团有限责任公司旗下上市公司兰州 ...

来源：新浪证券-红岸工作室 9月29日，庄园牧场涨1.47%，成交额4338.26万元，换手率2.66%，总市值18.85亿元。 异动分析 5、公司属于国有企业。公司的最终控制人为甘肃省人民政府国有资产监督管理委员会。 (免责声明：分析内容来源于互联网，不构成投资建议，请投资者根据不同行情独立判断) 资金分析 今日主力净流入43.73万，占比0.01%，行业排名6/27，该股当前无连续增减仓现象，主力趋势不明显； 所属行业主力净流入-1.58亿，连续3日被主力资金减仓。 区间今日近3日近5日近10日近20日主力净流入43.73万-175.02万-152.78万-1175.08万-1971.85万 主力持仓 乳业+网红经济+宠物经济+生态农业+国企改革 1、兰州庄园牧场股份有限公司主要从事乳制品和含乳饮料的生产、加工、销售及奶牛养殖业务，产品 包括以荷斯坦牛奶为主要原料的巴氏杀菌乳、灭菌乳、调制乳、发酵乳、含乳饮料等各类液态乳制品， 分别主要拥有"庄园牧场"、"圣湖"、"东方多鲜庄园"三个乳品品牌。 2、2024年半年报：公司实施了一系列整合营销策略， 通过"天水—敦煌"旅游路线， 将新品与河西走廊 大 IP ...

Core Points - The new national standard for sterilized milk in China, effective from September 16, prohibits the use of reconstituted milk as a raw material, mandating that only raw milk can be used for production [1][2]. Group 1: Definition and Types of Milk - Reconstituted milk is not a counterfeit product; it is a commonly used dairy ingredient that provides essential nutrients like protein and calcium [2]. - Raw milk must undergo heat treatment to eliminate harmful microorganisms before consumption [3]. - Pasteurized milk is made solely from raw cow (or sheep) milk and has a shorter shelf life, requiring refrigeration [3]. - Sterilized milk, commonly referred to as pure milk, is produced through ultra-high temperature sterilization [3]. - Modified milk contains at least 80% raw milk or reconstituted milk, along with other ingredients or additives [3]. - Fermented milk includes products like yogurt, while milk beverages are made from milk or dairy products mixed with water and other ingredients [3]. Group 2: Nutritional Considerations - Milk contains over 280 known nutrients, many of which are sensitive to heat, leading to some loss during the sterilization process [6]. - The order of preservation of active nutrients during heat treatment is as follows: fresh milk > high-temperature pasteurized milk > pure milk > modified milk [6]. Group 3: Consumer Guidance - The "Dietary Guidelines for Chinese Residents (2022)" recommend a daily intake of 300 to 500 milliliters of various dairy products [7]. - Fresh raw milk is highly nutritious and is recommended for children, the elderly, and those with weakened immune systems, with pasteurized milk being a preferred choice [7]. - Reconstituted milk is suitable for convenience and long-term storage but is not recommended as a primary source of milk [7]. - Individuals with specific nutritional needs may opt for fortified modified milk, while flavored modified milk should be avoided to prevent excessive sugar intake [7].

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively expanding its market presence through innovative marketing strategies and product diversification, particularly in the dairy and pet food sectors, despite facing challenges in the traditional dairy industry [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, with a product range that includes pasteurized milk, sterilized milk, and fermented milk [2][8]. - The company is a state-owned enterprise controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Financial Performance - For the first half of 2025, the company reported a revenue of 420 million yuan, a year-on-year decrease of 1.31%, while the net profit attributable to shareholders was a loss of 27.67 million yuan, an increase of 68.50% compared to the previous year [9]. - The company's market share in Gansu and Qinghai has reached 20%, establishing it as a leading player in the dairy product sector in these regions [3]. Marketing Strategies - The company has implemented a series of integrated marketing strategies, including leveraging tourism routes and online platforms to promote new products and enhance brand visibility [2]. - The launch of the pet food brand "Safiyy," featuring unique "milk beef" as a core ingredient, marks the company's entry into the pet food market, capitalizing on emerging opportunities [3]. Shareholder Information - As of June 30, 2025, the number of shareholders decreased by 17.22% to 20,800, while the average circulating shares per person increased by 20.81% to 8,237 shares [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.20 million yuan distributed over the past three years [10].

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is leveraging new marketing strategies and product diversification to navigate challenges in the traditional dairy industry and expand its market presence [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, and fermented dairy products under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][8]. - The company was established on April 25, 2000, and went public on October 31, 2017. It is headquartered in Lanzhou, Gansu Province [8]. Financial Performance - For the first half of 2025, the company reported revenue of 420 million yuan, a year-on-year decrease of 1.31%. The net profit attributable to shareholders was -27.67 million yuan, an increase of 68.50% compared to the previous year [9]. - The company's main business revenue composition includes liquid milk and dairy products at 92.63%, livestock farming at 4.60%, and others at 2.77% [9]. Market Strategy - The company has implemented a series of integrated marketing strategies, including promoting new products through tourism routes and leveraging social media platforms for marketing. This approach aims to enhance brand awareness and drive sales [2][3]. - The company has also entered the pet food market with its brand "Safiyy," which features a unique "milk beef" ingredient, targeting new growth opportunities [3]. Market Position - Lanzhou Zhuangyuan Pasture has established itself as a leading dairy product company in Gansu and Qinghai, holding a market share of approximately 20% [3]. - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Shareholder Information - As of June 30, 2025, the number of shareholders was 20,800, a decrease of 17.22% from the previous period. The average circulating shares per person increased by 20.81% to 8,237 shares [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.19 million yuan distributed over the past three years [10].

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively engaging in various marketing strategies and initiatives to enhance brand awareness and sales, while also contributing to rural revitalization efforts in line with national policies [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, as well as dairy cattle farming. Its product range includes pasteurized milk, sterilized milk, and fermented milk, marketed under brands such as "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2][3]. - The company is a state-owned enterprise, ultimately controlled by the Gansu Provincial Government's State-owned Assets Supervision and Administration Commission [4]. Financial Performance - For the first half of 2024, the company reported a revenue of 420 million yuan, a year-on-year decrease of 1.31%. The net profit attributable to shareholders was -27.67 million yuan, showing a year-on-year increase of 68.50% [9]. - The company has distributed a total of 64.69 million yuan in dividends since its A-share listing, with 12.20 million yuan distributed over the past three years [10]. Market Position and Strategy - The company has a market share of 20% in the dairy product sector in Gansu and Qinghai, positioning itself as a leading player in the region [3]. - The company has implemented a series of integrated marketing strategies, including collaborations with local tourism routes and online promotions through KOLs and live streaming to boost sales and brand visibility [2][3]. Shareholder Information - As of June 30, 2025, the number of shareholders was 20,800, a decrease of 17.22% from the previous period, with an average of 8,237 circulating shares per person, an increase of 20.81% [9].

Core Viewpoint - The company, Lanzhou Zhuangyuan Pasture Co., Ltd., is actively implementing marketing strategies and supporting rural revitalization while maintaining a strong market presence in the dairy industry, particularly in the northwest region of China [2][3]. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and dairy beverages, with a product range that includes pasteurized milk, sterilized milk, and fermented milk [2][9]. - The company was established on April 25, 2000, and went public on October 31, 2017. It is headquartered in Lanzhou, Gansu Province [9]. Financial Performance - For the first quarter of 2025, the company reported revenue of 210 million yuan, a year-on-year decrease of 6.61%, while the net profit attributable to shareholders was -25.95 million yuan, an increase of 41.85% year-on-year [9]. - The company's main revenue sources include sterilized milk (40.89%), flavored milk (25.17%), and fermented milk (22.31%) [9]. Market Position - The company holds a market share of 20% in the dairy product sector in Gansu and Qinghai, positioning itself as a leading player in the region [3]. - The company has been focusing on quality and safety in its products, adhering to a balanced development strategy that aligns market development with supply capabilities [3]. Marketing Strategies - The company has implemented various marketing strategies, including integrating new products with tourism routes and leveraging social media platforms for promotion [2]. - It has developed online sales channels for local specialties and expanded offline presence in cities like Tianshui and Lanzhou [2]. Industry Context - The company is classified as a state-owned enterprise, with its ultimate control held by the Gansu Provincial Government [4]. - It operates within the broader context of ecological agriculture, rural revitalization, and state-owned enterprise reform [9].

Core Viewpoint - The stock price of Zhuangyuan Pasture has shown a year-to-date increase of 31.21%, but has recently experienced a decline in the short term, with a 2.37% drop over the last five trading days and a 6.53% drop over the last twenty days [2] Group 1: Stock Performance - As of August 14, Zhuangyuan Pasture's stock price was 9.88 CNY per share, with a market capitalization of 1.932 billion CNY [1] - The stock has seen a trading volume of 62.12 million CNY and a turnover rate of 3.63% on the same day [1] - The company has been on the "Dragon and Tiger List" seven times this year, with the most recent appearance on April 25 [2][3] Group 2: Financial Performance - For the first quarter of 2025, Zhuangyuan Pasture reported a revenue of 210 million CNY, a year-on-year decrease of 6.61%, while the net profit attributable to shareholders was -25.95 million CNY, an increase of 41.85% year-on-year [3] - The company's main business revenue composition includes sterilized milk (40.89%), adjusted milk (25.17%), fermented milk (22.31%), pasteurized milk (8.18%), and other products (2.50%) [3] Group 3: Shareholder Information - As of March 31, 2025, the number of shareholders for Zhuangyuan Pasture was 25,100, an increase of 44.02% compared to the previous period, with an average of 6,819 circulating shares per person, a decrease of 30.57% [3] - The company has distributed a total of 64.69 million CNY in dividends since its A-share listing, with 23.12 million CNY distributed in the last three years [4]

Core Viewpoint - The article discusses the performance and strategic initiatives of Lanzhou Zhuangyuan Pasture Co., Ltd., highlighting its focus on dairy products, e-commerce, and rural revitalization efforts. Company Overview - Lanzhou Zhuangyuan Pasture Co., Ltd. primarily engages in the production, processing, and sales of dairy products and milk beverages, with key brands including "Zhuangyuan Pasture," "Shenghu," and "Dongfang Duoxian Zhuangyuan" [2] - The company was established on April 25, 2000, and went public on October 31, 2017 [7] Financial Performance - For the first quarter of 2025, the company reported revenue of 210 million yuan, a year-on-year decrease of 6.61%, and a net profit attributable to shareholders of -25.95 million yuan, a year-on-year increase of 41.85% [8] - Cumulative cash dividends since the company's A-share listing amount to 64.69 million yuan, with 23.12 million yuan distributed over the past three years [9] Market Position - The company holds a market share of 20% in the dairy product sector in Gansu and Qinghai provinces, establishing itself as a leading enterprise in the region [2] - The main revenue sources include sterilized milk (40.89%), adjusted milk (25.17%), fermented milk (22.31%), pasteurized milk (8.18%), and other products (2.50%) [8] Strategic Initiatives - In October 2022, the company established "Gansu Ruinong Tongdao E-commerce Co., Ltd." to enhance its online sales capabilities [2] - The company actively supports rural revitalization policies by engaging in various initiatives, such as signing logistics agreements with local cooperatives and adopting an order-based procurement model to increase farmers' income [3] Stock Performance - On August 13, the stock price of Zhuangyuan Pasture fell by 1.66%, with a trading volume of 75.26 million yuan and a turnover rate of 4.33%, bringing the total market capitalization to 1.973 billion yuan [1] - The average trading cost of the stock is 10.04 yuan, with the current price approaching a resistance level of 10.36 yuan [6]

Group 1 - Beijing is set to introduce quality management standards for pasteurized milk and refrigerated non-ready-to-eat dishes, with a 100% certification rate for quality management systems among large-scale food production enterprises [1] - The Beijing market supervision department is actively implementing measures to support high-quality development in food production, including a comprehensive quality safety enhancement action [1] - The food industry is experiencing an upgrade, with increasing consumer concern for nutritional health, prompting regulatory support for innovation in the entire production chain [1] Group 2 - Food production companies have raised concerns regarding the practical implementation of new food labeling regulations, particularly regarding ingredient composition and allergen identification [2] - The market supervision department is open to consultations from enterprises regarding the execution of new regulations and is organizing expert guidance for specific issues [2] - Beijing has achieved 100% staffing of food safety management personnel in production enterprises, with 489 food safety directors and 1,476 food safety officers appointed [2]