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创新推出“家庭健康资产”平安健康险践行健康保险高质量发展之路
Di Yi Cai Jing· 2025-10-25 09:49
Core Viewpoint - Ping An Health Insurance has launched the upgraded "Ping An Le Health" brand, marking a significant step in the integration of health insurance and medical services, and aims to create a digital platform for health management [1][4][11] Group 1: Brand Upgrade and New System - The "Ping An Le Health" brand upgrade introduces a new health insurance service system that combines health insurance with medical services [1][4] - The upgraded client app will serve as a digital platform for health management, allowing customers to manage their health assets effectively [6][7] Group 2: Strategic Alignment with National Policies - The upgrade aligns with the national strategy of "Healthy China" and the recent guidelines from the National Financial Regulatory Administration aimed at promoting high-quality development in the health insurance sector [4][11] - Ping An Health Insurance is committed to implementing the "three savings" philosophy, focusing on creating a hassle-free, time-efficient, and cost-effective health experience for customers [3][11] Group 3: Service Offerings - The new health insurance service system includes four key services: Active Living, Quality Medical Care, Digital Healing, and Long-term Protection, addressing various customer needs [6][11] - The digital platform will quantify health behaviors into valuable health assets, creating a closed-loop system that encourages family health management [7][11] Group 4: Social Responsibility and Community Engagement - Ping An Health Insurance is launching a series of health marketing activities to promote public health awareness and support the "Healthy China" initiative [8][10] - The company aims to leverage its resources to conduct various health activities, enhancing public health literacy and engagement [8][11]
平安乐健康品牌升级 平安健康险推出健康生活方式数字化平台
Huan Qiu Wang· 2025-10-25 09:31
【环球网财经报道 记者 李文瑶】10月25日,平安健康保险股份有限公司宣布平安乐健康品牌升级,平安健康险焕新 升级,发布"平安乐健康"健康保险服务新体系,宣布"平安健康保险"客户端迭代升级为"平安乐健康"客户端。 平安健康险总经理助理喻宁介绍了"平安乐健康"品牌焕新的核心内涵——即打造"平安乐健康"健康保险服务新体系, 推出以"平安乐健康"客户端为核心的健康生活方式数字化平台,为客户提供省心、省时又省钱的服务。 从具体内涵来看,"平安乐健康"健康保险服务新体系包含活力生活、品质医疗、数字疗愈、长久守护四项优质医疗健 康保险服务;"健康生活方式数字化平台"即代表着全新升级的平安乐健康客户端,将为客户提供一个专业的健康资产 管理平台。 其中,四项服务精准回应用户痛点:"活力生活"打造"活力GO"与"四高一重"两大服务,鼓励客户主动管理健康;"品 质医疗"打造平安甄选医健服务,通过平安强大的医疗网络、自建陪诊陪护队伍,为客户提供专业就医服务;"数字疗 愈"通过音乐疗愈方式,调理客户身心健康;"长久守护"秉持稳健经营的理念,通过百余款面向全生命周期的医疗保险 产品,在保障端和理赔端长久稳定守护客户的健康平安。 据悉, ...