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保险不只是理赔,更是服务:中国平安“医险协同”重塑健康保障新模式
Hua Xia Shi Bao· 2025-12-24 06:28
Core Viewpoint - The essence of commercial health insurance is not risk compensation but a systematic extension of health management, reflecting the core logic of the insurance industry's transformation and China's exploration of the "insurance-medical collaboration" strategy [1][3]. Group 1: Health Insurance Transformation - China Ping An is shifting from "post-claim" to "prevention, management, and rehabilitation," using insurance as a lever to initiate a health service revolution that covers the entire life cycle [3][4]. - The "Health China 2030" plan emphasizes the transition of healthcare services from a disease-centered approach to a health-centered one, creating a new historical mission for commercial health insurance [4]. - Ping An Health Insurance has proposed a dual-driven strategy of "health insurance + medical services," launching a digital health management platform in 2024 to provide continuous health support [4][6]. Group 2: Service Efficiency and Cost Savings - The "three savings" concept—saving worry, time, and money—underpins Ping An's health insurance collaboration system [5]. - The "post-hospital rehabilitation follow-up" project exemplifies professional closed-loop services, providing personalized training plans and real-time supervision for patients [6]. - Digital integration has reduced outpatient revisit frequency by 30%, and the time from accident report to hospitalization has been accelerated by 80% [6]. - Patients receiving follow-up care save an average of over 2000 yuan in medical expenses, while targeted rehabilitation interventions in auto insurance cases save an average of 22,000 yuan per case [6]. Group 3: Comprehensive Service Network - Ping An has established a vast service network through collaboration with Peking University Medical Group, including hospitals, rehabilitation centers, and health management centers across the country [7]. - Innovations such as "no companion wards" and "healthcare on wheels" are designed to meet the "three savings" goals, ensuring that insurance services are effectively implemented [7]. Group 4: Smart Rehabilitation and Long-term Care - The opening of Shenzhen Beida Rehabilitation Hospital marks a significant step in Ping An's "insurance-medical-health" ecosystem, featuring a family-oriented and intelligent rehabilitation environment [8][10]. - The hospital aims to provide seamless services by integrating medical insurance, commercial insurance, and cross-border insurance payment channels [10]. - Ping An is focusing on preventive health management, particularly for chronic diseases and the elderly, by developing specialized insurance products and integrating advanced healthcare technologies [10][11]. Group 5: Broader Vision and Commitment - Ping An's approach emphasizes that the ultimate value of insurance lies in extending life quality and safeguarding health dignity, moving beyond mere risk transfer [11]. - The company is building a comprehensive health ecosystem that encompasses prevention, diagnosis, rehabilitation, and elderly care, positioning insurance as an active health manager [11]. - The vision is to ensure that everyone can age healthily and gracefully, reflecting Ping An's commitment to the "Healthy China" strategy through the integration of finance, technology, and healthcare [11].
创新推出“家庭健康资产”平安健康险践行健康保险高质量发展之路
Di Yi Cai Jing· 2025-10-25 09:49
Core Viewpoint - Ping An Health Insurance has launched the upgraded "Ping An Le Health" brand, marking a significant step in the integration of health insurance and medical services, and aims to create a digital platform for health management [1][4][11] Group 1: Brand Upgrade and New System - The "Ping An Le Health" brand upgrade introduces a new health insurance service system that combines health insurance with medical services [1][4] - The upgraded client app will serve as a digital platform for health management, allowing customers to manage their health assets effectively [6][7] Group 2: Strategic Alignment with National Policies - The upgrade aligns with the national strategy of "Healthy China" and the recent guidelines from the National Financial Regulatory Administration aimed at promoting high-quality development in the health insurance sector [4][11] - Ping An Health Insurance is committed to implementing the "three savings" philosophy, focusing on creating a hassle-free, time-efficient, and cost-effective health experience for customers [3][11] Group 3: Service Offerings - The new health insurance service system includes four key services: Active Living, Quality Medical Care, Digital Healing, and Long-term Protection, addressing various customer needs [6][11] - The digital platform will quantify health behaviors into valuable health assets, creating a closed-loop system that encourages family health management [7][11] Group 4: Social Responsibility and Community Engagement - Ping An Health Insurance is launching a series of health marketing activities to promote public health awareness and support the "Healthy China" initiative [8][10] - The company aims to leverage its resources to conduct various health activities, enhancing public health literacy and engagement [8][11]
平安乐健康品牌升级 平安健康险推出健康生活方式数字化平台
Huan Qiu Wang· 2025-10-25 09:31
Core Viewpoint - Ping An Health Insurance has announced a brand upgrade for its "Ping An Le Health" brand, introducing a new health insurance service system and upgrading its client app to enhance customer experience and service efficiency [1][4]. Group 1: New Service System - The new health insurance service system includes four key services: Vitality Life, Quality Medical Care, Digital Healing, and Long-term Protection, addressing user pain points effectively [3]. - "Vitality Life" encourages proactive health management through services like "Vitality GO" and "Four Highs and One Heavy" [3]. - "Quality Medical Care" offers professional medical services through a robust medical network and a dedicated patient escort team [3]. - "Digital Healing" utilizes music therapy to improve clients' physical and mental health [3]. - "Long-term Protection" provides a wide range of medical insurance products for all life stages, ensuring stable health protection for clients [3]. Group 2: Digital Platform Upgrade - The upgraded "Ping An Le Health" client app will serve as a digital platform for health asset management, connecting clients' health journeys and quantifying health behaviors into valuable health assets [3][4]. - The platform integrates five components: policies, services, records, rewards, and membership, creating a closed-loop system that encourages family health management [3]. Group 3: Strategic Significance - This upgrade marks a significant step in the integration of health insurance and medical services, aligning with the "Healthy China" strategy and regulatory policies [4]. - The initiative aims to transform every health-related action into a valuable health asset for clients, promoting a sustainable and beneficial health lifestyle [4]. - Industry experts view this upgrade as a model for the professional development of health insurance companies, exploring new paradigms for the "Chinese version of HMO" through innovative user engagement strategies [4].