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又见创新型产品!深度解析平安爆款产品“岁月长安”,如何满足客户多元化需求
13个精算师· 2025-12-29 09:03
Core Viewpoint - The article discusses the launch of Ping An's "Years of Peace" specific disease insurance, which aims to provide comprehensive health protection throughout the life cycle, addressing diverse consumer needs in the evolving health insurance market [1]. Group 1: Product Features - The "Years of Peace" specific disease insurance offers optional general medical insurance benefits, allowing policyholders to receive medical funds annually, which can be enjoyed for many years depending on the payment method, and is valid for life [2]. - The insurance has a low entry threshold with only two health disclosures required, making it accessible to a wide range of individuals aged from 28 days to 70 years [6][7]. - The policy is designed to meet the varying protection needs at different life stages, providing educational funds for children, health protection for young adults, and enhanced security for the elderly [7]. Group 2: Coverage and Benefits - The insurance covers ten specific diseases, including six neurological disorders and four common critical illnesses, with a significant focus on diseases prevalent among the elderly, such as severe strokes and Alzheimer's disease [8]. - For individuals aged 80 and above, the insurance offers a higher level of coverage for the specified diseases, enhancing the protection significantly [8]. Group 3: Flexibility and Usability - The general medical insurance benefit is highly flexible, with no restrictions on diseases, hospitals, or treatment methods, and can be used both online and offline with valid receipts for reimbursement [11]. - The coverage includes a wide range of scenarios such as home care, child health, traditional Chinese medicine, maternity protection, and health check-ups, making it applicable in various contexts [14]. Group 4: Service Quality - The integration of health services with insurance products is emphasized, with the "Years of Peace" insurance providing 14 exclusive value-added services worth over 18,000, covering multiple healthcare scenarios [15]. - The "Ping An Happy Health" service brand has been upgraded to enhance the health insurance service system, focusing on health promotion, quality medical services, digital healing, and long-term protection [18]. Group 5: Company Strengths - Ping An Health Insurance has a strong brand presence, recognized for its service capabilities and financial stability, with a brand value of $33.6 billion, ranking first in the global insurance brand value list for nine consecutive years [21]. - The company has provided insurance protection to over 77 million customers, with total claims exceeding 50 billion, and maintains a high customer satisfaction rate of 99.4% [22]. - The company has shown consistent profit growth, achieving a net profit of nearly 2 billion in 2024 and 17.84 billion in the first three quarters of 2025, indicating a robust financial performance [24][26].
平安健康险打造健康保险服务新体系 焕新升级“平安乐健康”品牌
Zhong Guo Jing Ji Wang· 2025-10-26 06:11
Core Insights - Ping An Health Insurance has launched the upgraded "Ping An Le Health" brand, marking a significant step in the integration of health insurance and medical services [1][2] - The new system aims to create a digital platform for health management, enhancing customer experience and value [1][2] Group 1: New System Launch - The "Ping An Le Health" upgrade introduces a new health insurance service system that combines health insurance with medical services [2][3] - The upgraded client platform will serve as a digital health management tool, allowing customers to manage their health assets effectively [2][3] Group 2: Service Offerings - The new health insurance service system includes four key offerings: "Vibrant Life," "Quality Medical," "Digital Healing," and "Long-term Protection," addressing various customer health needs [3][4] - "Vibrant Life" encourages proactive health management, while "Quality Medical" provides professional medical services through a robust network [3][4] Group 3: Industry Context - The health insurance industry is experiencing favorable policy changes, with the government promoting the integration of health insurance and health management [2][5] - Ping An Health Insurance's approach aligns with national strategies, aiming to enhance public health awareness and contribute to the "Healthy China" initiative [4][5] Group 4: Future Directions - The company plans to continue its dual strategy of "health insurance + medical services," focusing on customer-centric solutions to meet personalized health management needs [5] - Ping An Health Insurance aims to create a sustainable health asset management ecosystem, integrating various services and rewards for customers [3][5]
创新推出“家庭健康资产”平安健康险践行健康保险高质量发展之路
Di Yi Cai Jing· 2025-10-25 09:49
Core Viewpoint - Ping An Health Insurance has launched the upgraded "Ping An Le Health" brand, marking a significant step in the integration of health insurance and medical services, and aims to create a digital platform for health management [1][4][11] Group 1: Brand Upgrade and New System - The "Ping An Le Health" brand upgrade introduces a new health insurance service system that combines health insurance with medical services [1][4] - The upgraded client app will serve as a digital platform for health management, allowing customers to manage their health assets effectively [6][7] Group 2: Strategic Alignment with National Policies - The upgrade aligns with the national strategy of "Healthy China" and the recent guidelines from the National Financial Regulatory Administration aimed at promoting high-quality development in the health insurance sector [4][11] - Ping An Health Insurance is committed to implementing the "three savings" philosophy, focusing on creating a hassle-free, time-efficient, and cost-effective health experience for customers [3][11] Group 3: Service Offerings - The new health insurance service system includes four key services: Active Living, Quality Medical Care, Digital Healing, and Long-term Protection, addressing various customer needs [6][11] - The digital platform will quantify health behaviors into valuable health assets, creating a closed-loop system that encourages family health management [7][11] Group 4: Social Responsibility and Community Engagement - Ping An Health Insurance is launching a series of health marketing activities to promote public health awareness and support the "Healthy China" initiative [8][10] - The company aims to leverage its resources to conduct various health activities, enhancing public health literacy and engagement [8][11]
“困境儿童医疗保障计划”再升级
Su Zhou Ri Bao· 2025-07-02 00:25
Group 1 - The "Difficult Children Medical Security Program" initiated by Suzhou Charity Federation and Ping An Health Insurance has provided urgent assistance to over 1,850 children and their families [1] - Since its launch in 2019, the program has covered 32,000 instances of difficult children, with a total compensation of 6.1137 million yuan [1] - The program will upgrade this year to include 10 new medical health services such as health doctors, scientific nutrition intervention, and post-hospital home care guidance [1] Group 2 - The "Sunshine Plan" for caring for disabled children's rehabilitation was launched in early last month, providing up to 1,000 yuan per person per month for children aged 7 to 14 with disabilities in specific districts [2] - Ping An Health Insurance Suzhou branch has invested 800,000 yuan in the "Sunshine Plan" project [2]