（来源：中华工商时报） 转自：中华工商时报 除聚焦家庭健康饮食，平安健康险还在运动健康、就医服务、慢病管理等全生命周期健康管理场景持续 深化布局，并发布"长相伴"健康会员卡，涵盖健康饮食、活力运动、品质医疗服务等场景的9大服务权 益，为客户构建起覆盖"食、健、医"的全方位健康守护体系。 未来，"平安乐健康"体系进一步深化，平安健康险聚焦家庭健康饮食、活力运动、医疗服务等细分健康 管理场景，将健康保障向"事前预防"和"事中管理"进一步延伸，让前置性健康管理更加精细、专业、科 学。（李涛） 平安健康险党委书记、董事长兼CEO朱友刚表示，此次"健康厨房"及"长相伴"会员卡的发布，是公司在 推动"健康保险+医健服务"深度融合、向"专业医疗健康管理公司"转型的又一创新实践。平安健康险将 持续发挥"服务+保险"的整合资源优势，以专业为底色，升级健康管理服务的模式、品质与体验，守护 亿万国民的家庭健康美好生活。 会上，平安健康险联合权威营养机构及行业专家，基于基础生命科学、营养学和临床经验，发布适配中 国家庭厨房的健康营养优选标准，从营养、安全、加工供应、烹饪等维度为中国家庭提供健康饮食范 本：在营养维度，将不同人群的权威 ...

中经记者 陈晶晶 北京报道 近日，平安健康险发布2025年理赔年度报告显示，2025年平安健康险累计理赔案件622万，理赔客户171 万人，赔付总金额达79亿元。 2025年，监管层鼓励保险公司构建"事前预防、事中管理、事后保障"相结合的新型健康服务体系。据 悉，平安健康险创新推出"1+N V 1"肿瘤全病程服务，旨在契合健康险行业从"风险转移"向"健康促 进"价值升级的趋势。 截至2025年年底，平安健康险的肿瘤全病程服务已累计服务39.6万人次，客户满意率高达98%，精准就 医引导达1.4万人次，就医服务达35 万人次，权威的多学科（MDT）咨询和二诊咨询服务超 2800 次， 特药使用14.4万人次，康复服务1.1万人次。 2026年2月6日，在"回归本真·重塑健康——中国家庭厨房健康营养优选标准暨'长相伴'健康会员卡发布 会"上，平安健康险党委书记、董事长兼CEO朱友刚表示，这是公司推动"健康保险+医健服务"深度融 合、向"专业医疗健康管理公司"转型的又一创新实践。未来，公司将持续发挥"服务×保险"的整合资源 优势，以专业为底色，不断升级健康管理服务的模式、品质与体验，守护亿万国民的家庭健康美好生 活 ...

Core Viewpoint - The article discusses the launch of Ping An's "Years of Peace" specific disease insurance, which aims to provide comprehensive health protection throughout the life cycle, addressing diverse consumer needs in the evolving health insurance market [1]. Group 1: Product Features - The "Years of Peace" specific disease insurance offers optional general medical insurance benefits, allowing policyholders to receive medical funds annually, which can be enjoyed for many years depending on the payment method, and is valid for life [2]. - The insurance has a low entry threshold with only two health disclosures required, making it accessible to a wide range of individuals aged from 28 days to 70 years [6][7]. - The policy is designed to meet the varying protection needs at different life stages, providing educational funds for children, health protection for young adults, and enhanced security for the elderly [7]. Group 2: Coverage and Benefits - The insurance covers ten specific diseases, including six neurological disorders and four common critical illnesses, with a significant focus on diseases prevalent among the elderly, such as severe strokes and Alzheimer's disease [8]. - For individuals aged 80 and above, the insurance offers a higher level of coverage for the specified diseases, enhancing the protection significantly [8]. Group 3: Flexibility and Usability - The general medical insurance benefit is highly flexible, with no restrictions on diseases, hospitals, or treatment methods, and can be used both online and offline with valid receipts for reimbursement [11]. - The coverage includes a wide range of scenarios such as home care, child health, traditional Chinese medicine, maternity protection, and health check-ups, making it applicable in various contexts [14]. Group 4: Service Quality - The integration of health services with insurance products is emphasized, with the "Years of Peace" insurance providing 14 exclusive value-added services worth over 18,000, covering multiple healthcare scenarios [15]. - The "Ping An Happy Health" service brand has been upgraded to enhance the health insurance service system, focusing on health promotion, quality medical services, digital healing, and long-term protection [18]. Group 5: Company Strengths - Ping An Health Insurance has a strong brand presence, recognized for its service capabilities and financial stability, with a brand value of $33.6 billion, ranking first in the global insurance brand value list for nine consecutive years [21]. - The company has provided insurance protection to over 77 million customers, with total claims exceeding 50 billion, and maintains a high customer satisfaction rate of 99.4% [22]. - The company has shown consistent profit growth, achieving a net profit of nearly 2 billion in 2024 and 17.84 billion in the first three quarters of 2025, indicating a robust financial performance [24][26].

Core Insights - Ping An Health Insurance has launched the upgraded "Ping An Le Health" brand, marking a significant step in the integration of health insurance and medical services [1][2] - The new system aims to create a digital platform for health management, enhancing customer experience and value [1][2] Group 1: New System Launch - The "Ping An Le Health" upgrade introduces a new health insurance service system that combines health insurance with medical services [2][3] - The upgraded client platform will serve as a digital health management tool, allowing customers to manage their health assets effectively [2][3] Group 2: Service Offerings - The new health insurance service system includes four key offerings: "Vibrant Life," "Quality Medical," "Digital Healing," and "Long-term Protection," addressing various customer health needs [3][4] - "Vibrant Life" encourages proactive health management, while "Quality Medical" provides professional medical services through a robust network [3][4] Group 3: Industry Context - The health insurance industry is experiencing favorable policy changes, with the government promoting the integration of health insurance and health management [2][5] - Ping An Health Insurance's approach aligns with national strategies, aiming to enhance public health awareness and contribute to the "Healthy China" initiative [4][5] Group 4: Future Directions - The company plans to continue its dual strategy of "health insurance + medical services," focusing on customer-centric solutions to meet personalized health management needs [5] - Ping An Health Insurance aims to create a sustainable health asset management ecosystem, integrating various services and rewards for customers [3][5]

Core Viewpoint - Ping An Health Insurance has launched the upgraded "Ping An Le Health" brand, marking a significant step in the integration of health insurance and medical services, and aims to create a digital platform for health management [1][4][11] Group 1: Brand Upgrade and New System - The "Ping An Le Health" brand upgrade introduces a new health insurance service system that combines health insurance with medical services [1][4] - The upgraded client app will serve as a digital platform for health management, allowing customers to manage their health assets effectively [6][7] Group 2: Strategic Alignment with National Policies - The upgrade aligns with the national strategy of "Healthy China" and the recent guidelines from the National Financial Regulatory Administration aimed at promoting high-quality development in the health insurance sector [4][11] - Ping An Health Insurance is committed to implementing the "three savings" philosophy, focusing on creating a hassle-free, time-efficient, and cost-effective health experience for customers [3][11] Group 3: Service Offerings - The new health insurance service system includes four key services: Active Living, Quality Medical Care, Digital Healing, and Long-term Protection, addressing various customer needs [6][11] - The digital platform will quantify health behaviors into valuable health assets, creating a closed-loop system that encourages family health management [7][11] Group 4: Social Responsibility and Community Engagement - Ping An Health Insurance is launching a series of health marketing activities to promote public health awareness and support the "Healthy China" initiative [8][10] - The company aims to leverage its resources to conduct various health activities, enhancing public health literacy and engagement [8][11]

Group 1 - The "Difficult Children Medical Security Program" initiated by Suzhou Charity Federation and Ping An Health Insurance has provided urgent assistance to over 1,850 children and their families [1] - Since its launch in 2019, the program has covered 32,000 instances of difficult children, with a total compensation of 6.1137 million yuan [1] - The program will upgrade this year to include 10 new medical health services such as health doctors, scientific nutrition intervention, and post-hospital home care guidance [1] Group 2 - The "Sunshine Plan" for caring for disabled children's rehabilitation was launched in early last month, providing up to 1,000 yuan per person per month for children aged 7 to 14 with disabilities in specific districts [2] - Ping An Health Insurance Suzhou branch has invested 800,000 yuan in the "Sunshine Plan" project [2]