平安旅居养老产品
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登陆央视《新闻联播》:助力"适老化"服务,平安打造旅居养老新样本
Jin Rong Jie· 2026-01-14 10:41
央视《新闻联播》报道平安管家黄山旅居基地画面 平安样本:助力健康中国打造智慧养老新形态 国家"十五五"规划提出,积极应对人口老龄化,健全养老事业和产业协同发展政策机制。近日,央视《新闻联播》在关注我国"适老化"服务助力银发旅游品 质提升的报道中,将镜头对准了平安好医生位于安徽黄山的养老旅居基地。作为适老化旅游旅居产品的创新样本,该基地凭借专业的健康管理配套与精细化 的适老服务,成为银发经济浪潮下养老旅居的行业标杆。 央视《新闻联播》报道平安管家黄山旅居基地画面 央视聚焦:银发旅游品质升级旅居养老成新宠 随着我国人口老龄化进程加速,老年群体的消费需求正从单一的基本养老向高品质的享老转变。据央视报道,老年人已成为旅游市场的重要群体,各平台也 推出一系列适合老年游客的慢旅行、康养游、候鸟列车等多样化的旅游产品,助力老年游客轻松出游。 在央视《新闻联播》的镜头中,平安管家黄山旅居基地展示了这样一幅图景:徽派建筑的静谧环境中,老年人不仅能享受休闲度假的乐趣,更能获得专业的 健康保障。镜头之外,折射出平安好医生对银发族需求的深刻洞察:针对很多老年人向往远方,却因担心身体状况而不敢出行的顾虑,创新性地将专业养老 服务搬进风 ...
全国覆盖超100城!平安居家养老服务体系升级“三大计划”
Xin Lang Cai Jing· 2025-12-10 01:51
Core Insights - China Ping An's home care service system has been significantly upgraded, focusing on the core needs of the elderly in health care, safety, and care with three new service plans: "sick care, safety assistance, and elderly enjoyment" [1][4][11] - The "Ping An Housekeeper" service has expanded to cover 100 cities nationwide, with plans to add 25 more cities by 2025, achieving a growth rate of over 33% [1][8] - Nearly 240,000 customers have qualified for home care services, with a 100% response rate for the "smart guardian" alarm system [1][8] Industry Context - The "14th Five-Year Plan" emphasizes addressing population aging and promoting the coordinated development of the elderly care industry, with home care being the primary choice for 90% of elderly individuals [2][9] - Ping An Good Doctor, as a flagship member of Ping An Group's medical and elderly care ecosystem, has been implementing a "comprehensive finance + medical elderly care" strategy since 2022, focusing on providing full-cycle elderly care solutions [2][9] Service Innovations - The upgraded service system includes a core team of a doctor housekeeper, specialized expert teams, and case managers, offering longevity management, chronic disease management, and medical consultation services [4][11] - The service also features smart guardianship and age-appropriate modifications to create comprehensive elderly-friendly solutions, ensuring seamless transitions between home care, institutional care, and hospital care [4][11] Travel Care Model - The home care model has expanded into an innovative "travel care" format, combining insurance, health care, and travel services to meet the needs of active elderly individuals [5][12] - This travel service differs from traditional tourism by incorporating age-friendly designs and integrating medical care with travel services, allowing for a more relaxed experience for the elderly [5][12] Industry Standards and Recognition - Over the past four years, Ping An has established six industry standards for home care services, enhancing the sector's regulatory framework and improving the elderly care experience [7][14] - The China Quality Certification Center has awarded a five-star rating to the "home care housekeeper service," reflecting the company's commitment to enhancing elderly welfare [7][15]