保险+居家养老

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蝉联殊荣!平安管家凭实力再度入选「金贝」“卓越影响力品牌”
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-16 13:29
Core Viewpoint - The "Ping An Guanjia" home care service brand, under China Ping An, has been recognized as a "2025 Outstanding Influential Brand" at the "Golden Shell" Asset Management Competitiveness Case Release Ceremony, reflecting high industry and market recognition for its services [2][9] Group 1: Service Overview - "Ping An Guanjia" was launched in 2022 to provide comprehensive home care solutions for eligible clients, integrating insurance and home care services [3] - The service has expanded to cover 85 cities in China, with over 190,000 clients qualifying for services by April 2025 [3] - The service model includes three components: Smart Butler, Life Butler, and Doctor Butler, addressing various aspects of elderly care [3] Group 2: Customer Satisfaction - Customer satisfaction rates are high, with Life Butler service satisfaction at 98% and Doctor Butler service satisfaction at 99% [4] - A case study highlighted the effectiveness of the Doctor Butler service in preventing a health crisis for a client, showcasing the service's proactive approach [4] Group 3: Integrated Service Models - The brand has developed three integrated service models: "Care Union," "Home Union," and "Joy Union," aimed at enhancing service quality and customer satisfaction [5][6][7] - The "Care Union" model, launched in October 2023, integrates over 40 rehabilitation service providers to improve service delivery [6] - The "Home Union" model, introduced in March 2024, focuses on home safety assessments and modifications, significantly increasing service engagement [6] - The "Joy Union" model, launched in August 2024, offers social and recreational activities for the elderly, promoting mental well-being [7] Group 4: Industry Standards and Future Plans - China Ping An is actively involved in establishing industry standards for home care services, collaborating with academic institutions to create guidelines [8] - The company aims to enhance its "insurance + home care" model, focusing on providing cost-effective and efficient services for clients [8]