把"浙江之声"，更容易找到我们 来源：央视财经、浦北发布 版权归原作者所有，如有侵权请及时联系 近日，总台《财经调查》栏目接到群众举报，反映陈皮市场存在年份虚标、产地及工艺造假等问题，千元一斤的"年份陈皮"亦可能名不副实。12月15日， 广西钦州市浦北县市场监督管理局回应： 情况通报 2025年12月14日20时，央视《财经调查》栏目报道涉及我县有关陈皮经营主体生产销售"速成工艺陈皮"等问题。浦北县委、县政府高度重视，第一时间成 立由县市场监督管理局牵头，公安、农业农村、工信等部门参与的联合调查组，对报道涉及的经营主体开展全面调查，并已采取封存相关物品、固定证据 等措施。下一步将根据调查结果严格依法作出处理。 我们将依法严厉打击生产经营违法行为，坚决维护消费者合法权益和公平竞争市场秩序。 浦北县市场监督管理局 2025年12月15日 稍早前报道： 售价千元！成本仅70元？《财经调查》曝光：小心你爱喝的它→ 《财经调查》栏目接到群众举报，反映陈皮市场存在年份虚标、产地及工艺造假等问题，千元一斤的"年份陈皮"亦可能名不副实。 ...

Core Insights - The company launched the "Chenpi Culture Festival" in Guangzhou, themed "Sailing Against the Wind, Living Forever," and released the "Chenpi Health '14th Five-Year' Strategic Plan" [1] - The company has established a solid industrial barrier by leveraging authentic resources from the core production area in Jiangmen, Guangdong [1] - The company has developed a variety of products around the Chenpi health industry, including aged Chenpi, Chenpi tea, medicinal pastes, and health foods to meet diverse consumer needs [1] Group 1 - The company has created a GAP demonstration planting base in the core production area, ensuring the authenticity and quality stability of raw materials through standardized management [2] - The company combines traditional aging techniques with modern technology, establishing a digital platform for the Chenpi industry park in collaboration with China Telecom, enabling real-time data access via blockchain [2] - The company aims to transform "data elements" into "gold elements" for farmers' income through blockchain traceability and AI identification of aging levels [2] Group 2 - The company has introduced the "Changsheng" cultural IP to engage young people with traditional Chinese medicine through immersive activities [2] - The Chen Li Ji Traditional Chinese Medicine Museum in Guangzhou serves as a cultural hub, offering innovative products like Chenpi coffee and health teas [2] - The company actively promotes the integration of the Chenpi industry with cultural tourism, enhancing local dining and accommodation sectors through events at the Chenpi Culture Festival [2]

Core Viewpoint - The article discusses the strategic transformation of Chen Li Ji, a 425-year-old traditional Chinese medicine brand, focusing on its integration of Chen Pi (dried tangerine peel) into the health industry, digital transformation, and rural revitalization efforts [1][2][4]. Group 1: Strategic Initiatives - Chen Li Ji launched the Chen Pi Cultural Festival themed "Sailing Against the Wind, Living Forever," marking its 425th anniversary and announcing the "Chen Pi Health" strategic plan [3][4]. - The company aims to leverage Chen Pi as a pivotal element to drive its growth in the health industry, digital transformation, and rural revitalization [5][12][54]. Group 2: Industry Context - The Chen Pi industry is experiencing unprecedented growth opportunities, with the New Hui district reporting a planting area of approximately 143,000 acres and a fresh fruit output of 180,000 tons in 2024 [16][17]. - The total output value of the Chen Pi industry is estimated at 26.018 billion yuan, providing employment and income increases for over 70,000 people, with farmers seeing an average income increase of about 22,000 yuan [18]. Group 3: Policy Support - The Chinese government has issued policies to promote the inheritance and innovation of traditional Chinese medicine, which supports the development of the Chen Pi industry [20][21][28]. - Chen Li Ji's new Chen Pi industrialization planting base was included in the second batch of Guangdong Province's traditional Chinese medicine industrialization base list in 2021, reflecting direct benefits from these policies [28][30]. Group 4: Consumer Trends - There is a notable shift in consumer demographics towards younger generations, with individuals under 35 years old making up 35.9% of the traditional health demand group [33]. - The health service industry is projected to reach a total scale of 16 trillion yuan by 2030, with the health and wellness market already valued at 708.2 billion yuan in 2022 and continuing to grow [34][35]. Group 5: Product Development - Chen Li Ji has expanded its product line from traditional Chinese medicine to include various health products such as aged Chen Pi, Chen Pi tea, and other health foods, catering to modern consumer preferences [54][78]. - The company has established a digital platform for the Chen Pi industry, integrating blockchain technology for traceability and quality assurance, addressing long-standing trust issues in the industry [68][76]. Group 6: Cultural Integration - Chen Li Ji is promoting cultural integration through events like the Chen Pi Cultural Festival and creative cultural projects, transforming traditional Chen Pi culture into appealing elements for younger consumers [80][83]. - The company has created an immersive cultural experience at its museum in Guangzhou, allowing urban consumers to engage with Chen Pi culture in a familiar setting [86][90].