Core Insights - The company launched the "Chenpi Culture Festival" in Guangzhou, themed "Sailing Against the Wind, Living Forever," and released the "Chenpi Health '14th Five-Year' Strategic Plan" [1] - The company has established a solid industrial barrier by leveraging authentic resources from the core production area in Jiangmen, Guangdong [1] - The company has developed a variety of products around the Chenpi health industry, including aged Chenpi, Chenpi tea, medicinal pastes, and health foods to meet diverse consumer needs [1] Group 1 - The company has created a GAP demonstration planting base in the core production area, ensuring the authenticity and quality stability of raw materials through standardized management [2] - The company combines traditional aging techniques with modern technology, establishing a digital platform for the Chenpi industry park in collaboration with China Telecom, enabling real-time data access via blockchain [2] - The company aims to transform "data elements" into "gold elements" for farmers' income through blockchain traceability and AI identification of aging levels [2] Group 2 - The company has introduced the "Changsheng" cultural IP to engage young people with traditional Chinese medicine through immersive activities [2] - The Chen Li Ji Traditional Chinese Medicine Museum in Guangzhou serves as a cultural hub, offering innovative products like Chenpi coffee and health teas [2] - The company actively promotes the integration of the Chenpi industry with cultural tourism, enhancing local dining and accommodation sectors through events at the Chenpi Culture Festival [2]

Core Viewpoint - The article highlights the upcoming "Xianpin Lychee Harvest Festival" in Suixi Wutang, emphasizing the unique qualities of the lychee and the integration of cultural and tourism experiences in the event [3][20]. Group 1: Event Details - The "Xianpin Lychee Harvest Festival" is set to commence on May 15, showcasing the rich harvest of lychees in Suixi Wutang [3][37]. - The festival aims to provide a deep experience that combines emotions, culture, picking, and tourism [20][23]. Group 2: Unique Qualities of Xianpin Lychee - Suixi Wutang is located at the northern edge of the Leizhou Peninsula, characterized by unique red soil and a subtropical monsoon climate, creating an ideal environment for lychee growth [7][8][9]. - Xianpin lychee stands out among various lychee varieties due to its plump shape, vibrant red color, tender flesh, and sweet, juicy taste [10][11][13][14]. Group 3: Experience and Activities - The festival will feature a customized picking ceremony, allowing participants to witness the entire harvesting process and experience the sweetness from tree to taste [26][27][28]. - Attendees can enjoy a variety of cultural and tourism activities, including walking through ancient lychee paths and exploring unique villages, showcasing the rural revitalization of Wutang [30][33][34].