陈李济：一片陈 皮背后的"老字 号"战略升维_南 方+_南方plus 一片陈皮，如何 承载一家425 年"老字号"的转 型雄心？又如何 与乡村振兴、文 化自信的时代脉 搏同频共振？ 11月22日，白云 山陈李济启动 以"长风破浪， 生生不息"为主 题的陈皮文化 节，并发布《陈 皮大健康"十五 五"战略规 划》。这不仅是 该品牌425周年 的庆典，更是一 次战略宣言—— 陈李济正以陈皮 为支点，撬动大 健康产业布局、 数字化转型与乡 村振兴三大议 题，开启"老字 号"与时代共振 的新篇章。 活动现场。 白云山陈李济党委书记、董事长刘国伟回顾了白云山陈李济425年发展历程。 政策领航 陈李济新会陈皮 基地入选省级名 单 在中医药"老字 号"纷纷寻求第 二增长曲线的今 天，陈李济选择 陈皮作为企业发 展新赛道，并非 偶然。陈李济与 陈皮有着深厚的 历史渊源。陈李 济博物馆中珍藏 的"百年陈皮" ， 见证了这家四百 多年老字号与陈 皮的不解之缘。 此次活动举行了2025果皮封坛陈化仪式。 当前，陈皮产业 正迎来前所未有 的发展机遇。根 据新会区官方数 据，2024年，新 会柑种植面积约 14.3万亩，鲜果 产量18万 ...

Core Insights - Guangdong province leads the nation in the number of new tea beverage stores, with over 82,000 locations, contributing to a total of more than 415,000 stores across China by September 2025 [3][4][9] Industry Overview - The "2025 Ready-to-Drink Tea Industry Research Report" indicates that the industry is transitioning from rapid growth to a more systematic competitive phase after over a decade of expansion driven by capital [9][10] - The number of registered businesses in the industry saw a significant increase from 2014 to 2019, but new registrations declined sharply by 41.2% in 2022, marking a shift towards growth adjustment and structural optimization [10][11] Regional Distribution - The distribution of ready-to-drink tea stores shows a pattern of "more in the south, less in the north, and strong in the east, weak in the west," with a notable correlation between store density and population density [15][17] - Eastern regions account for 94.8% of the national GDP and 95.4% of the store distribution, with a store density of 2.9 per 10,000 people, while western regions only represent 4.6% of the stores with a density of 2.3 per 10,000 people [17][18] Factors Contributing to Guangdong's Leadership - Guangdong's dominance in the tea beverage market is attributed to a combination of climate, culture, and economic factors, including a long-standing tea-drinking tradition and a strong consumer base supported by the province's leading GDP [23][25] - The province is not only a consumer hotspot but also a breeding ground for major brands like Heytea and Nayuki, as well as local brands that incorporate regional culture into their products [27][28] Supply Chain and Logistics - Guangdong's robust supply chain system enhances the competitive edge of its new tea beverage industry, with local agricultural products ensuring stable supply and reduced costs [34][36] - The adoption of standardized central kitchens and smart processing equipment has improved production efficiency, supporting product standardization and brand expansion [36][37] - Established delivery networks through platforms like Meituan and Ele.me, along with a mature cold chain logistics system, facilitate effective market penetration and expansion for local brands [38][39]