2月20日夜幕降临，记者走进包头市奥林匹克公园，只见31组非遗匠人精心打造的大型灯组熠熠生辉， 在259.7亩园区内构筑光影秘境。现场游人如织，市民、游客漫步灯廊，在璀璨光影中感受浓浓年味。 同步开放的年货大集、烟火市集等板块，带来购年货、品美食、赏非遗、玩互动"一站式"体验，MC电 音、国潮乐队等特色活动，持续丰富群众精神文化生活。 "这次的新春灯会特别热闹，既有传统风格，又有时代气息。晚上带着家人出来逛逛，挑盏花灯，再尝 尝特色小吃，年味儿一下就上来了。"市民李鑫正带着孩子选购花灯，脸上满是幸福的笑容。 "今年最受小朋友喜爱的是非遗手工花灯，造型有醒狮、鳌鱼、马驹等，还能享受拼装的乐趣。"花灯商 户拜女士告诉记者，今年走马灯、生肖灯、小串灯的销量也很不错，价格通常在20元至300元之间，已 成为大家营造喜庆氛围的重要选择。 节日期间，流光溢彩的塞上老街。 灯会一角。 转自：草原云 东风夜放花千树，流光溢彩庆新春。春节期间，内蒙古各地处处洋溢着红红火火的喜庆氛围。从呼伦贝 尔的新年灯会到阿拉善的朔漠流光，一盏盏色彩斑斓的灯组，形成一片片璀璨灯海，为市民、游客休闲 娱乐提供更多选择，持续赋能新春夜间经济。 为 ...

文旅消费持续火热，更为传统文化的传承与创新带来新契机。安徽池州傩仙镇景区，舞者戴上面具跳起 傩舞，在灯海人潮中送福拜年，让古老民俗焕发新生；北京东岳庙庙会、上海古猗园灯彩展，将非遗技 艺与沉浸式体验深度融合，让群众在互动中触摸传统文化的温度；西安城墙景区甄选出历代文物中 的"生肖马"，打造创意灯组，让古朴城墙在光影流转中诉说千年历史韵味……从沉浸式民俗展演到科技 赋能年俗表达，传统文化在继承中发展、在发展中创新，绽放出更加迷人的光彩。 从文旅消费的火热图景窥见经济活力，从"流动中国"的有序运转感知发展步伐，从传统文化的焕新出彩 读懂民族精神……马年新春文旅热潮，是中国经济升腾的生动缩影。展望未来，随着文旅供给持续丰 富、服务品质不断提升，更多兼具深厚文化底蕴与鲜明时代活力的文旅产品将走进大众生活，持续为中 国经济高质量发展注入澎湃新动能，也让中华优秀传统文化在新时代绽放出更加耀眼的光芒。（泰轩 萍） 责编：张青津、卢思宇 庙会市集人流涌动、冰雪景区热度攀升、春运客流有序奔涌……丙午马年春节，神州大地处处暖意涌 动、活力迸发。2月20日，全国铁路预计发送旅客1500万人次，计划加开旅客列车1469列。2月19日 ...

（来源：经济日报） 据介绍，伊春市友好区以赛事活动为纽带，推动文体旅与餐饮、住宿等多业态深度融合，构建"吃住行游购娱"一站式服务体系。年货大集、美食大集按节点 开市，山珍美食等特色产品广受青睐；森林唤鸟、雪色城堡成网红打卡点，冬捕、冰钓等体验项目深受欢迎。同时，深耕体教融合发展沃土，将冰雪运动纳 入中小学特色课程，搭建赛事展示平台，让青少年在冰雪运动中强健体魄、锤炼意志。 "冰超"今冬火爆黑龙江，友好区因势利导秉持"全民共享、全民参与"理念，让体育活动成为凝聚民心、汇聚力量的重要载体。当地通过策划覆盖全年龄段的 冰雪趣味赛，打造分层分类的特色体验环节，推动冰雪运动走进千家万户。当地还注重传统冰雪文化传承，将"打出溜滑"等民俗项目常态化开展，让"老"民 俗焕发"新"活力，增强群众文化认同感与归属感。全民参与的良好氛围，为体育工作筑牢群众基础，凝聚推动区域发展的强大合力，让冰雪"冷资源"持续转 化为经济发展"热动能"。 据介绍，下一步伊春市友好区将继续深耕冰雪资源，持续丰富"冰超"品牌内涵，推动体育与旅游、生态、民俗、康养等产业深度融合，不断完善基础设施、 提升服务质量，努力打造一流的冰雪旅游目的地，让"友善福地 ...

Core Viewpoint - Linyi is set to host over 350 cultural and tourism activities, totaling approximately 12,000 events during the Spring Festival, aiming to enhance the festive atmosphere and boost local consumption [2][6]. Group 1: Cultural and Tourism Activities - The "Light and Shadow Yimeng: Fantastic Langya" digital cultural experience month and the "Yellow River Grand Market" New Year activities were officially launched, featuring a variety of traditional and modern attractions [2]. - A diverse range of winter-themed products and experiences are being promoted, including ice and snow tourism, hot spring wellness, and folk performances, under the theme of "Winter Enjoyment in Yimeng" [3]. - Traditional customs are being highlighted with over 92 events and more than 3,000 sessions of lantern festivals, temple fairs, and New Year markets, promoting cultural experiences like writing Spring Festival couplets and solving lantern riddles [4]. Group 2: Cultural Exhibitions and Community Engagement - Public libraries, museums, and cultural centers will be open for free during the Spring Festival, offering high-quality cultural activities such as art exhibitions and immersive experiences [5]. - The city is encouraging grassroots cultural events, allowing communities to enjoy local performances and celebrations, enhancing the cultural atmosphere [4][5]. Group 3: Discounts and Promotions - A total of 26 scenic spots are participating in promotional activities, with discounts such as half-price tickets during specific times and free entry for students and local residents [5]. - The upcoming 2026 Cultural and Tourism Consumption Season will introduce vouchers covering various sectors, including attractions, accommodation, and cultural products [5].

Core Viewpoint - Yinchuan, Ningxia is promoting a winter consumption season with 113 unique activities and 140 million yuan in consumer vouchers to stimulate spending across various sectors, including retail and dining [1][2] Group 1: New Consumption Trends - The city is focusing on upgrading consumer experiences from basic needs to quality and warmth, aligning with trends of "new formats, new models, and new scenarios" [1] - New immersive projects like the Manpu·Seeing Helan immersive performance town and Huaiyuan Night Market are expanding consumption from "single shopping" to "diverse experiences" [1] - The "Yin Ticket Gift" program transforms concert and event tickets into consumer "passports," linking 761 merchants across retail, dining, and scenic spots, creating a chain reaction of consumption [1] Group 2: Government and Business Collaboration - Yinchuan is breaking down departmental barriers by establishing a "government guidance - enterprise linkage - scenario implementation" closed loop, promoting five major consumption brands to work together [2] - The city plans to create a consumption matrix through models like "ice and snow + cultural tourism" and "intangible cultural heritage + New Year flavor," hosting events such as an ice and snow food festival and over 50 intangible cultural heritage performances [2] - The approach of small-scale initiatives driving large-scale consumption is evident in the transformation of traditional retail, exemplified by the emergence of "Fat Reform Stores" in key commercial areas [1][2]