"头雁"领航， 2025年广东乡村 产业振兴带头人 培训项目启动_ 南方+_南方plus 11月18日，2025 年广东省乡村产 业振兴带头人培 育"头雁"项目启 动仪式在仲恺农 业工程学院白云 校区举行。本次 活动以"头雁领 航·岭南兴乡"为 主题，由农业农 村部人事司指 导，广东省农业 农村厅主办，仲 恺农业工程学 院、华南理工大 学和华南农业大 学三所培育高校 承办。现场举行 了2024年优秀授 课教师、优秀指 导教师和优秀学 员颁奖仪式，领 奖代表与来自全 省各地的400余 名"头雁"学员携 手拉开了新一年 度乡村人才培育 序幕。岭南"头 雁"蓄力高飞， 领航兴产强村富 民，为广东"百 县千镇万村高质 量发展工程"与 乡村全面振兴注 入强劲动能。 作为广东乡村人 才振兴的标志性 工程，"头雁"项 目自2022年启动 以来，已依托仲 恺农业工程学 院、华南理工大 学、华南农业大 学三所高校优质 资源，累计培育 3200名乡村产业 振兴带头人。四 年来，项目构 建"制度保障+精 准培育+持续帮 扶"全链条体 系，推动学员成 为产业升级"领 头者"、农民增 收"带动者" 。 "我们推动'头 雁'享受涉农担 ...

Group 1 - The article discusses the potential health risks posed by "pseudo-special medical foods" marketed to the elderly, which may mislead consumers into believing that ordinary food products can serve as medical substitutes [2][3][4] - A survey revealed that some products labeled as "comprehensive nutrition" for seniors are actually regular food items, which could lead to consumer confusion regarding their nutritional value and intended use [3][4][5] Group 2 - The article highlights the success of Guangdong's local specialties during the 15th National Games, showcasing the region's rich agricultural products and cultural heritage [8][9] - The "Lion Head Goose," known for its unique appearance and significant production in Guangdong, is emphasized, with over 50 million goslings produced annually from the largest goose breeding base in the province [10][11][12] Group 3 - The article reports on the harvest of 1.08 million acres of mountain tea in Heyuan, promoting the development of a complete industrial chain that aims for a "green and prosperous" outcome [15][16] - Local farmers are encouraged to brand and market mountain tea oil to the Greater Bay Area, indicating a focus on regional economic development [15][16] Group 4 - The "Rice Field Apricot Blossom Chicken" event in Fengkai County aims to integrate sports, culture, and tourism, showcasing the achievements of the "Hundred Thousand Project" and enhancing cross-regional cooperation between Guangdong and Guangxi [20][21][22] - This initiative is designed to promote local agricultural products and cultural vitality, providing a unique experience for visitors [20][21][22] Group 5 - The article mentions the upcoming first South Medicine Food and Health Conference, scheduled for November 19-21, which aims to promote the southern medicine and health industry in Guangdong [29][30] - The event is organized by the Ministry of Agriculture and Rural Affairs and aims to foster collaboration among various stakeholders in the agricultural sector [29][30] Group 6 - The article discusses the efforts in Foshan to enhance community governance through the establishment of service centers and neighborhood activities, aiming to improve community engagement and social cohesion [32][33][34] - This initiative reflects a broader trend in Guangdong towards innovative community management practices [32][33][34] Group 7 - The article highlights the efforts of Qingyuan Agricultural Investment Group in promoting the high-quality development of the local silk rice industry, showcasing new rice varieties during a recent exhibition [37][38][39] - The focus is on improving agricultural practices and exploring new directions for the silk rice industry [37][38][39]

Core Viewpoint - The first National South Medicine Food and Health Conference will be held in Zhaoqing, Guangdong from November 19 to 21, 2025, focusing on the development of the South medicine industry and promoting high-quality growth in this sector [3][12][59]. Group 1: Conference Overview - The conference is organized by the South Subtropical Crop Center of the Ministry of Agriculture and Rural Affairs, in collaboration with the Guangdong Provincial Department of Agriculture and Rural Affairs and the Zhaoqing Municipal Government [2][3]. - It aims to create a national platform for discussion and cooperation in the South medicine food and health industry, which has previously lacked a centralized forum [12][14]. - The theme of the conference is "Big Food Concept Leading Big Health, Food and Medicine Homologous Promoting Rural Revitalization," focusing on high-quality development, product innovation, and the integration of traditional Chinese medicine culture with modern health consumption [14][17]. Group 2: Key Highlights - The conference will showcase Zhaoqing's unique medicinal resources, emphasizing its status as a core production area for South medicine, with a total planting area of 1.5662 million acres and a total output of 659,900 tons in 2024, generating a total output value of 10.605 billion yuan [24][23]. - Various activities will be organized, including product exhibitions, thematic discussions, and immersive experiences to promote industry exchange and innovation [30][31]. - Notable experts from the fields of traditional Chinese medicine and health industries will present at the opening ceremony, discussing topics such as the development prospects of food and medicine homologous substances and sustainable utilization of South medicine resources [33][36]. Group 3: Industry Development - The conference aims to integrate government, industry, academia, research, and application to address challenges in the South medicine industry, optimizing resource allocation and accelerating the transformation of scientific research achievements [18][20]. - It will also release several key documents, including the "Guangdong South Medicine Food and Health Exploration Map" and the "Zhaoqing Cinnamon Industry Development White Paper," to help businesses find markets and set industry standards [37][43]. - The event is expected to serve as a bridge connecting the past and future of the South medicine industry, enhancing public understanding and recognition of South medicine, and contributing to the health of the nation and rural revitalization [58][60].

Core Viewpoint - The 2025 China Southern Medicine Food and Health Industry Conference will be held from November 19 to 21 in Zhaoqing, Guangdong, focusing on the high-quality development of the southern medicine industry and the integration of traditional Chinese medicine culture with modern health consumption [3][4][5]. Group 1: Conference Details - The conference is guided by the Ministry of Agriculture and Rural Affairs and co-hosted by the Guangdong Provincial Department of Agriculture and Rural Affairs and the Zhaoqing Municipal Government [2][3]. - The theme of the conference is "Big Food Concept Leading Big Health Trend, Food and Medicine Sharing to Promote Rural Revitalization" [4]. - Various activities will be organized, including an opening ceremony, keynote forums, industry matchmaking, product exhibitions, and field visits to local medicinal material bases [7][8]. Group 2: Industry Context - Southern medicine refers to medicinal plant resources produced in southern China, including Guangdong, Guangxi, Yunnan, Hainan, and Fujian, and is an important part of the traditional Chinese medicine system [10][11]. - The southern medicine industry is experiencing new opportunities for development due to the promotion of the Healthy China strategy and increasing consumer demand for natural health products [12]. - The industry chain of southern medicine is continuously extending through standardized planting, digital management, and technological innovation, covering various aspects such as seedling cultivation, planting, processing, health care, and trade [13]. Group 3: Regional Highlights - Guangdong is a core production area for southern medicine, with over 3.8 million acres of planting area in 2023, maintaining stable growth for several years [14]. - Zhaoqing's total planting area for southern medicine in 2024 is projected to be 1.5662 million acres, with a total output of 659,900 tons and a total output value of 10.605 billion yuan, accounting for over 40% of Guangdong's planting area and nearly 40% of the total output [15][16]. - The main cultivated medicinal materials include cinnamon, Ba Jitian, He Shou Wu, and Guangfo Shou, with six local medicinal materials included in the Guangdong Province Lingnan Traditional Chinese Medicine Protection Regulations [17][18]. Group 4: Future Prospects - The conference aims to enhance Zhaoqing's status in the national southern medicine landscape and assist in building the "Southern Medicine Food and Health Capital" city brand [21]. - The event will accelerate the integration of southern medicine with modern technology and health concepts, promoting the transition from traditional medicinal materials to "food and medicine sharing" products [22][26]. - The conference will facilitate collaboration across the industry chain, helping the southern medicine industry achieve standardization, branding, and internationalization, thereby enhancing global competitiveness [24][28].

Core Viewpoint - The event "Economic Forest Autumn Consumption Season" is organized to celebrate the 2025 Chinese Farmers' Harvest Festival, showcasing the achievements of Guangdong's forestry industry and promoting high-quality forest products to consumers [9][10][15]. Group 1: Event Overview - The event will take place on October 16 in Qingyuan City, hosted by the Guangdong Forestry Bureau and Qingyuan Municipal Government [7][8]. - Over 70 leading forestry enterprises from 21 cities in Guangdong will participate, presenting hundreds of high-quality forest products [11][34][81]. Group 2: Objectives and Significance - This event serves as a significant platform for displaying the strength of Guangdong's forestry industry and meeting consumer demand for quality forest products [17][18]. - It aims to activate the consumption potential of forest products and support rural revitalization, contributing to the high-quality development of the forestry industry [20][21]. Group 3: Product Highlights - The event will feature a variety of forest products, including forest fungi, tea, fruits, medicinal plants, honey, and more, showcasing the ecological advantages of Guangdong [37][38][39][40]. - Notable products include Qingyuan's bamboo shoots, Yingde black tea, and various local specialties from different regions of Guangdong [42][44][46][48]. Group 4: Consumer Engagement - The event is designed to enhance consumer experience with activities such as tasting sessions, cultural performances, and opportunities for direct purchases from producers [90][91]. - It emphasizes the importance of quality assurance, with products undergoing strict testing and some being traceable throughout the supply chain [83].

Core Viewpoint - Guangdong city of Yunfu is leveraging cooperation with RCEP as a breakthrough for accelerated development, highlighted by the upcoming RCEP Industry Cooperation Conference and related exhibitions [1][2]. Group 1: RCEP Cooperation and Economic Impact - The RCEP is the largest and most promising free trade agreement globally, providing significant opportunities for deepening industrial collaboration and expanding foreign trade [2]. - By 2024, trade with RCEP member countries is expected to account for 27.1% of Yunfu's total import and export volume, with RCEP countries being the city's largest trading partners for three consecutive years [2]. - In the first eight months of 2025, Yunfu's cross-border e-commerce trade grew by 197%, leading the province, with a 17% increase in operating entities compared to 2023 [2]. Group 2: Industry Focus and Events - The RCEP Industry Cooperation Conference will promote three major trillion-yuan industrial clusters: modern agriculture, green building materials, and metal intelligence, with the addition of precious metals as a focus area [2][3]. - The conference will feature participation from ASEAN ministers, embassy officials, and representatives from overseas business associations, with a 70% increase in foreign attendees compared to last year [2]. Group 3: Bilateral Cooperation and Trade Parks - Yunfu will establish a bilateral economic and trade cooperation park with Malaysia, including six themed RCEP parks to facilitate international cooperation and cross-border trade [3][4]. - Trade with Malaysia has shown a robust growth of 70% in the first eight months of 2025, indicating significant potential for collaboration [3]. Group 4: Agricultural Development and Exhibitions - The Yunfu International Stone Technology Exhibition, part of the RCEP conference, aims to connect with international markets and promote local stone industry products [5]. - The modern agriculture (food) exhibition will showcase Yunfu's agricultural products and enhance brand recognition while facilitating resource connections with RCEP member countries [6].

Group 1 - The opening of Jianghong Fishing Port marks a new round of marine fishing activities in the Beibu Gulf, with fishing boats setting sail on August 16 [3][4][5] - The event signifies a significant moment for local fishermen and the fishing industry, as it revitalizes economic activities in the region [3][4] Group 2 - The establishment of a provincial-level flower industry park in Yunfu City aims to enhance the local economy through the integration of media and agriculture, promoting the "Beautiful Economy" [21][23][26] - The initiative is part of a broader strategy to implement the "Hundred Thousand Ten Thousand Project," focusing on improving agricultural product market systems and boosting local economic development [24][25][26] Group 3 - The 15th Xinjiang Kashgar Central Asia South Asia Commodity Fair showcases products from the Guangdong-Hong Kong-Macao Greater Bay Area, highlighting the region's role as a fashion bridge [30][31][32] - The event emphasizes the importance of cross-regional trade and collaboration, with a focus on promoting local products to a wider market [30][32][34] Group 4 - Yunfu City is leveraging its natural resources and industry foundation to develop traditional Chinese medicine and flower industries, aiming to enhance both collective and individual incomes [36][39] - The integration of agriculture and tourism is being promoted as a strategy for rural revitalization, creating a vibrant economic landscape [36][39]

Core Viewpoint - The article highlights the integration of agriculture and tourism in Yunfu City, particularly in Yun District, showcasing the development of traditional Chinese medicine (South medicine) and flower industries as key drivers for rural revitalization and economic growth [1]. Group 1: South Medicine Industry Development - Yun District is recognized as an important area for the modern South medicine experimental zone in Guangdong Province, benefiting from favorable climate and soil conditions for the growth of South medicine [7][8]. - The district has established 18 standardized South medicine planting demonstration bases, becoming the largest seedling breeding base and processing hub for South medicine in Guangdong [9][10]. - The transformation of previously abandoned land into productive South medicine industrial parks has significantly increased local farmers' incomes, with an average annual increase of 27,600 yuan per household [18]. Group 2: Flower Industry Growth - The flower industry in Yun District has seen substantial growth, with companies like Ailifu Agriculture Co., Ltd. implementing innovative profit-sharing models that have led to an average annual income increase of over 40,000 yuan for local farmers [35][36]. - Ailifu has developed a 300-acre flower planting base, producing 17 million fresh-cut flowers annually, and is exploring new planting models to further expand the industry [38][40]. - The provincial flower industry park is expected to generate over 100 million yuan in annual output value and create approximately 300 jobs upon completion [45][46]. Group 3: Integration of Agriculture and Tourism - The flourishing South medicine and flower industries have laid a solid foundation for rural prosperity and have spurred the development of a health tourism industry in Yun District [51][52]. - Ailifu is planning to create immersive agricultural experiences and develop a family-friendly flower-themed park, which is expected to attract hundreds of visitors daily [61][62]. - The district has established various cultural and agricultural facilities to promote the integration of primary, secondary, and tertiary industries, enhancing the overall economic landscape [64][66]. Group 4: Cultural Heritage and Agricultural Innovation - The historical village of Shui Dong has leveraged its cultural heritage to develop a sustainable agricultural model, achieving an annual vegetable output value of 8 million yuan [83]. - The introduction of companies like Xiaoniu Paofa has facilitated a cooperative model that ensures farmers' income stability while promoting local agricultural products [86][87]. - The combination of agricultural activities with tourism has attracted numerous visitors, boosting local hospitality and food sectors [88][90].

Group 1 - The core idea of the article is the promotion of the "Media+" initiative to enhance the branding and market presence of Yunfu Yun District's agricultural products through collaboration with Southern Rural Newspaper [1][4][29] - The Yun District is focusing on developing its agricultural industry by leveraging unique products such as sweet potatoes, traditional Chinese medicine, and flowers to upgrade the entire supply chain from "field to table" [6][7] - There is a need for stronger support in expanding brand influence and market channels, which the district hopes to achieve by utilizing media resources from Southern Rural Newspaper [8][9] Group 2 - Southern Rural Newspaper has extensive experience in the agricultural sector and offers a multi-platform communication matrix, which includes print, online, and live streaming [10][11][12] - The newspaper aims to enhance the storytelling of Yun District's agricultural products, thereby increasing brand cultural impact and online visibility through short video platforms and live broadcast resources [20][21] - The year is significant for Guangdong as it marks the initial success of the "Hundred Million Project," with efforts to enhance brand value and user engagement through media integration [25][26][27]

Core Viewpoint - The "Green Nourishment Yunan" selection event aims to promote local specialty products and enhance brand development in Yunan County, driving agricultural industry upgrades through the establishment of a regional public brand [4][50]. Group 1: Event Overview - The expert review meeting for the 2025 "Green Nourishment Yunan" selection event was held in Yunan County's e-commerce park, gathering experts from agriculture, food processing, and brand marketing [2][3]. - The event attracted over 100 agricultural enterprises, cooperatives, and family farms from 15 towns in the county to participate in the selection process [12][13]. - The selection process includes seven stages: collection initiation, mobilization for applications, town-level preliminary review, expert evaluation, name verification, result announcement, and award presentation [14][15]. Group 2: Product Development and Branding - Yunan County, known for its rich ecological resources, has implemented a brand-strengthening strategy, enhancing the influence of the "Green Nourishment Yunan" public brand [7][8]. - The county has developed a range of high-quality products, including the nationally recognized geographical indication product "Yunan Seedless Yellow Skin," premium rice, sugar oranges, cinnamon, bamboo shoots, and traditional Chinese medicine [8][9]. - The selection event aims to systematically identify and cultivate these high-quality local specialty products, injecting new momentum into the industry [10]. Group 3: Expert Insights - Experts highlighted the diverse agricultural products in Yunan, emphasizing the potential for creating a multi-faceted brand based on the region's rich resources [19][20]. - The Yunan seedless yellow skin fruit has been recognized for its size, taste, and seedless characteristics, leading to the development of a "billion-dollar industry" around it [25][26]. - The county has expanded its product line to include over 30 processed products, such as beverages and snacks, enhancing the economic returns for local farmers [28]. Group 4: Future Directions - Experts suggested that Yunan should focus on technological advancements in areas like cold chain logistics and efficient extraction of active components from by-products to enhance market competitiveness [40][41]. - The event serves as a platform to showcase the charm and potential of Yunan's local specialties, further promoting the "Green Nourishment Yunan" brand and driving high-quality agricultural development [49][50].