2月1日，库迪咖啡"全场9.9元不限量"活动正式结束。南都湾财社记者从库迪门店点餐小程序了解到， 库迪门店的9.9元特价活动，覆盖的饮品仅剩不到10款，部分门店仅有5款饮品参与特价活动，整体占比 约10%-15%。 除了缩减9.9元活动的覆盖范围外，库迪并未达成自己预定的开店目标。库迪于2022年10月在福建福州 开出首家门店，其背后的团队为瑞幸创始人陆正耀和其多年的老搭档瑞幸前CEO钱治亚。创立以来，通 过联营模式，库迪扩张迅猛。根据库迪官方资料，截至2025年12月22日，库迪全国门店超过1.8万家。 然而，按照库迪原本的计划，其目标是在2025年底将门店数增至5万家。 采写：南都·湾财社记者 詹丹晴 实习生 王燕 此前，库迪相关负责人告诉南都湾财社记者，库迪部分产品延续特价9.9元不限量，全线产品持续参与 外卖平台各类补贴活动。不过对于促销活动调整原因，该负责人则未透露。记者以消费者身份咨询官方 客服活动结束的原因，库迪官方客服表示，此前的优惠活动已结束，后续特价活动专区仍有9.9元不限 量活动，三方/团购平台低价仍在，品牌还会发放各类优惠券。 这场9.9元的促销活动是库迪率先在行业里推出的，2023年 ...

极目新闻记者 胡浩 自2月1日0时起，库迪咖啡对价格策略进行调整，持续近三年的"全场9.9元不限量"促销活动正式结束。2月1日，是品牌价格调整后的首日，极目新闻记者 在库迪咖啡的小程序上看到，有部分饮品的单杯价格已突破9.9元，但在团购平台，仍有9.9元的全场饮品任选券可以购买。 购物车 在美团/大众点评团购平台，记者看到，库迪咖啡的单杯价格没有太大变化，仍有9.9元的全场饮品任选券可以购买。 （来源：极目新闻） 团购优惠 零售价 ③ ll ¥ 9.9 2.9折 > ¥35 ¥25.1 全场饮品任选券 凸 92%好评·57281条评价 > 回头客18.1万+ 半年售 999+ 目 周一至周日可用 > 主 部 全场饮品任选券 全场饮品任选券 ¥9.9 ¥9.49 li 团购详情 · 饮品 全场饮品任选券 (1 份) ¥35 La 秒提 ¥9.9 团购 ¥9.9 5分钟取餐 先國后用 门店 2月1日早上8时许，记者在库迪咖啡的小程序上发现，单杯饮品的最高价，已提至14.9元，但仍有不少打上限时畅饮标签的饮品，可以用单杯9.9元的价格 不限量购买；并且小程序上还设有专门的特价畅饮区，该区域的单杯饮品均可以用9.9元 ...

近日，有网友在社交平台晒图称，库迪咖啡发布了《门店价格策略和活动调整通知》，通知显示：门店"全场9.9元不限量"活动于2026年1月31日24:00正式 结束。 扬子晚报/紫牛新闻记者徐悦 2月1日，记者在库迪咖啡官方小程序发现，目前多家门店已完成饮品价格调整，平台新设"特价畅饮"专区并标注9.9元起，专区内具体饮品品类因门店不 同有所差异，非"特价畅饮"饮品的售价也存在门店间差异。 校对胡妍璐 | 照时特价 | | | | 无耀位 | | | 好友拼单 | 无菌位 | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 库迪早餐 | 特价畅饮 | | | 服饰加速 | | | 100%同拉比卡,经典黑巧克力和雪松风 | 限时特价 | | 426 | 特應地购 | | 威咖啡透 | | | | 爆品推荐 | | | | 库迪早餐 | | | | | | | | | 譯兰會杯 | | | ¥9.9 所 閣时特价 | 解如假设 | | 流云茉莉轻乳茶 | | | 爆品推荐 | | | | 黑泰斯宫 | ...

Core Insights - The article highlights a trend of price increases in the fast-food and beverage sectors, with major brands like KFC and McDonald's adjusting their prices in response to rising operational costs [1][2][3] - The adjustments are seen as a necessary response to the competitive landscape shaped by online delivery platforms, which have previously driven prices down [3] Group 1: Price Adjustments - KFC China announced a small price increase of an average of 0.8 yuan for its delivery products, while maintaining in-store prices [2] - McDonald's has also raised prices on some menu items by 0.5 to 1 yuan since December 15, while keeping certain popular meal deals unchanged [2] - Other brands like Luckin Coffee and Nayuki are expected to follow suit with price increases ranging from 1 to 2 yuan, or by eliminating discounts and promotions [2] Group 2: Industry Dynamics - The competitive environment has shifted from a price war aimed at eliminating competitors to a chaotic "mixed battle," which may ultimately harm overall industry profitability [3] - Rising demand in the face of intense competition could lead to increased raw material costs, further squeezing profit margins for smaller brands [3] - The price hikes are viewed as part of a self-correcting process within the industry, transitioning from aggressive growth strategies to a focus on cost and revenue management [3]

Group 1: Starbucks Response to Louis Vuitton - Starbucks China responded to social media comments regarding the new Louis Vuitton landmark "Louis" in Shanghai, which is positioned near a Starbucks store [1] - The company highlighted the origin of its name and logo, referencing the character Starbuck from the novel "Moby Dick" and the siren from Greek mythology [1][4] Group 2: Bawang Tea's Expansion in Hong Kong - Bawang Tea opened its second store in Hong Kong at Tsuen Wan and plans to launch an additional eight stores in various locations [4] - The brand's first "super tea warehouse" has been established, indicating an upgrade in its supply chain system as part of its local market expansion strategy [4] Group 3: Vitasoy International's Financial Performance - Vitasoy International reported a revenue of HKD 6.274 billion for the fiscal year ending March 31, 2025, reflecting a 1% year-on-year increase [5] - The company's net profit attributable to shareholders rose by 102% to HKD 235 million, driven by improved operational efficiency [5] - Vitasoy's revenue in mainland China was HKD 3.363 billion, with a 1% growth after excluding exchange rate impacts [5][6] Group 4: Kudi Coffee's New Fruit Base - Kudi Coffee has commenced construction of its northern fruit base in Shanxi Province, which will focus on the full supply chain from planting to processing [7][8] - The region is known for its high fruit production, with an annual output of 5 billion kilograms, making it a strategic location for Kudi Coffee's operations [8] Group 5: Huangshi Group's Strategic Partnership - Huangshi Group announced a strategic cooperation agreement with Hubei Xiangyuan Food Co., aiming to enhance its presence in the new consumption sector [9] - The partnership will explore opportunities for water buffalo milk in the restaurant and new tea beverage markets [11] - Huangshi Group has previously collaborated with several leading brands in the new tea beverage industry [11]

Group 1: Pricing Strategies and Competition - Luckin Coffee has introduced a new pricing strategy with drinks priced at 6.9 yuan, down from the previous minimum of 9.9 yuan, amidst a price war in the coffee and tea industry [1] - Competitor Kudi Coffee has significantly reduced its prices to 3.9 yuan and 4.9 yuan per cup, resulting in a nearly tenfold increase in sales on the Ele.me platform [1] - The price reduction by Luckin Coffee is claimed to be part of a promotional campaign for the Dragon Boat Festival and Children's Day, rather than a permanent price cut [1] Group 2: Expansion and Market Presence - Mixue Ice Cream has rapidly expanded its independent coffee brand "Lucky Coffee," aiming to exceed 4,600 stores nationwide by the end of 2024 [2] - Mixue plans to invest at least 4 billion yuan in Brazil over the next 3-5 years for coffee bean procurement and other agricultural products, with plans to open its first store in Brazil [2] - KFC's coffee brand, Kenuo Coffee, has reached its 1,000th store in just two years, highlighting the rapid growth of coffee consumption in China [2] Group 3: Market Trends and Consumer Behavior - The tea beverage sector is also seeing low-priced product launches, with brands like Guming introducing drinks priced at 1 yuan and 3 yuan to attract more customers [3] - The competitive landscape among delivery platforms has led to increased sales for leading tea brands, with Tea Baidao reporting a sales increase of over 20% year-on-year in early May [4] - Nayuki's new store opened and quickly topped the beverage rankings, with a significant increase in orders during the May Day holiday, showcasing strong consumer demand [5]

Core Viewpoint - Luckin Coffee has introduced a promotional price of 6.9 yuan for various drinks, which is perceived as a response to competitive pricing from Kud Coffee, despite the company stating it is a promotional offer rather than a price reduction [4][5][6]. Group 1: Pricing Strategy - Luckin Coffee has initiated a promotional campaign offering drinks at 6.9 yuan, a significant drop from the previous minimum price of 9.9 yuan [4][5]. - The company claims this pricing strategy is part of a dual holiday promotion for the Dragon Boat Festival and Children's Day, rather than a permanent price cut [4]. - Kud Coffee has aggressively reduced its prices to 3.9 yuan and 4.9 yuan per cup, intensifying the competitive landscape in the coffee market [5][6]. Group 2: Competitive Landscape - The coffee and tea industry is experiencing a price war, primarily driven by Luckin Coffee, which previously set the trend for lower prices in the market [5][6]. - Kud Coffee's rapid sales growth, achieving a tenfold increase in orders shortly after launching on Taobao, highlights the effectiveness of its low-price strategy [5]. - The competition is not limited to coffee, as new tea brands like Mixue Ice City are also influencing pricing strategies across the beverage sector [6]. Group 3: Management Changes - On April 29, Luckin Coffee announced a change in leadership, with Li Hui taking over as chairman, while Guo Jinyi remains as CEO [7][8]. - Li Hui, the new chairman, has a strong background in finance, having previously worked at Goldman Sachs and Morgan Stanley, and is currently the largest shareholder through Dazhang Capital [8]. Group 4: Financial Performance - In the first quarter of 2025, Luckin Coffee reported total net revenue of 8.865 billion yuan, marking a year-on-year increase of 41.2% [8]. - The company's GMV reached 10.4 billion yuan, with a GAAP operating profit of 737 million yuan and an operating profit margin of 8.3% [8].

Group 1 - Luckin Coffee has entered a new pricing era with drinks priced as low as 6.9 yuan, down from the previous minimum of 9.9 yuan [1][4] - The price reduction is part of a competitive response to rivals like Kudi Coffee, which has significantly lowered its prices to 3.9 yuan and 4.9 yuan per cup [4] - Kudi Coffee has seen a substantial increase in sales, reportedly achieving a tenfold growth in orders on Taobao within 24 hours of launching [4] Group 2 - The beverage industry is experiencing intense competition, influenced by low-price strategies from companies like Mixue Ice City, which has popular low-cost products [5] - The trend of using low-priced items to drive sales is becoming common among tea and coffee chains, aiming to cultivate consumer habits [5] - The ongoing price war in the coffee and tea sectors highlights the aggressive market dynamics and the need for companies to adapt to maintain market share [4][5]

Core Insights - Kudi Coffee announced an extension of its current store subsidy policy until December 31, 2028, along with a new subsidy for "high rent, low cup volume" stores [1] - The new policy includes additional subsidies for new stores opened between May 6 and June 30, with a maximum subsidy of 4 RMB per cup for high rent and 2 RMB per cup for stores in lower-tier markets [1] - Kudi Coffee has achieved a scale of 10,000 stores through a franchise model and has been profitable since May 2024 [2] Subsidy Policy - The existing store subsidy policy will be extended to 2028, with new subsidies introduced for high rent and low cup volume stores [1] - New stores will receive additional subsidies, with specific amounts allocated based on location and market tier [1] Market Performance - Kudi Coffee's collaboration with "Nezha 2" resulted in over 1 million cups sold on the first day of the product launch on Meituan [1] - The company has expanded into the convenience store sector, with multiple locations established across various cities [1] - Kudi Coffee's sales on delivery platforms have surged, with a reported 10-fold increase in orders on Taobao Shangu and over 40 million orders on JD Delivery [1] Strategic Positioning - The adjustment in subsidy policy reflects Kudi Coffee's strong operational performance and sufficient funding for franchisee support [2] - The growth in orders on delivery platforms validates the advantages of Kudi Coffee's franchise model [2] - The combination of B-end franchisee subsidies and a competitive pricing strategy is expected to reshape growth dynamics in the coffee industry [2]