在闵行区上海万象城商圈，仅一平方米的"暖心面馆"正式揭牌，成为"虹色聚能 益企暖新"暨新兴领域 群体友好聚力活动的核心焦点。这处小巧却温暖的公益空间，标志着康师傅"1m²暖心面馆"项目首次嵌 入"虹色同心圆"党建品牌，以政企联动的创新模式为新兴领域群体送上温情。 到 康 师傅上海地区董事长苏立荣致辞 伴随城市"夜间经济"的蓬勃发展，深夜奔忙于街头的外卖骑手、快递员等新户外劳动者日益庞大。据 悉，康师傅于2025年9月启动的"1㎡暖心面馆"公益项目正是基于此诞生。该项目多以短期快闪形式呈 现，旨在为都市晚归人提供一个短暂歇脚、享用一碗热汤面的暖心角落，并凭借其精准的群体关怀与独 特的公益体验，收获了广泛好评与热烈反响。目前，已累计为9座城市数万名劳动者递上热乎的老母鸡 汤面，触达线下超154w人群。 政企协同共建爱心公益项目 此次活动由万象商圈议事会牵头发动、虹桥镇综合党委协同推进，统筹包括康师傅在内的一众成员单位 资源，将多方共建的暖意精准送达新就业群体心间。 康师傅上海地区董事长苏立荣在致辞中表示："作为始终扎根民生需求的企业，康师傅始终心怀责任。 我们以老母鸡汤面'热汤、暖食'的特质为核心，搭配1㎡的温馨 ...

当消费者的期待从"便捷可得"升级为"本真享受"，品类的价值竞赛也随之进入深水区。近期，康师傅老母鸡汤面荣 获2026年度"国际美味奖"，这枚奖章照亮的，不仅是一款产品的杰出品质，更是一条以长期主义深耕，引领行业实现 价值跃迁的清晰路径。 一.国际认证： 好鸡汤的"全球美味通行证" "国际美味奖(Superior Taste Award)"是由比利时布鲁塞尔国际味觉协会(International Taste Institute，简称ITI)设 立的权威奖项，被誉为"食品界的奥斯卡"。 经250余位全球顶级厨师、品酒师等盲测评选，从第一印象、视觉、嗅觉、味觉、质地五大维度严苛打分，康师 傅老母鸡汤面以87.7%的得分(满分100%)斩获国际美味奖二星殊荣，被认为是"杰出产品"。 从家庭厨房的慢炖砂锅，到深夜加班的温暖一餐，"喝鸡汤"是刻在中国人味觉记忆里的本能。当今时代，它承载 着更多人对"健康养生日常化"与"即时情感治愈"的双重渴望。这驱动着以老母鸡汤面为代表的高汤面品类，持续成为方 便速食市场最具生命力的赛道之一。 本次获奖核心的指向，是国际级美食权威对于"老母鸡汤"这一传统风味的"纯鲜"本味，以及康师傅这 ...

Investment Rating - The report does not explicitly state an investment rating for the instant noodle industry Core Insights - The report analyzes the social media heat trends and key events driving the instant noodle category from November 1 to December 31, 2025, across major platforms like Weibo, Douyin, Zhihu, and grass planting platforms. It evaluates changes in volume, interaction, and sentiment, aiming to provide actionable market insights and strategic recommendations for brands to enhance their influence and competitiveness on social media [4]. Summary by Sections Industry Definition and Market Overview - Instant noodles are defined as convenient, quick-to-prepare food products, typically consisting of noodle cakes, seasoning packets, and oil packets. They have maintained a significant role in consumers' daily lives, especially in scenarios like travel, overtime work, and home dining. Despite facing challenges from emerging food formats like takeout and pre-prepared meals, instant noodles hold a dominant position in the fast food sector, capturing a 40.78% market share in the instant food market with a year-on-year growth of 6.21% in Q1 2025 [5][6]. Social Media Trend Analysis - From November to December 2025, the overall volume and interaction of the instant noodle industry on social media showed volatility, driven by key marketing events and social occurrences. For instance, the launch of the "Pure Fresh Chicken Soup" series by Kang Shifu on December 11, promoted by brand ambassador Zhou Shen, significantly boosted related topic volume [8][10]. Additionally, promotional activities on e-commerce platforms also influenced social media heat, such as the "Find Ma Chao" New Year event in mid-December [10]. Key Marketing Events - Major marketing events included the launch of Kang Shifu's "Pure Fresh Chicken Soup" on December 11, which generated substantial social media engagement, and the "Heavenly Choice Good Noodles" campaign linked to space technology, which attracted considerable attention in early November [37][38]. The collaboration with celebrities like Zhang Linghe also contributed to heightened social media activity [10]. Consumer Sentiment Analysis - The sentiment trend for the instant noodle category showed fluctuations, with a notable decline in net sentiment ratio (NSR) in early December, likely due to food safety concerns or negative public sentiment. However, NSR rebounded later in December, possibly due to proactive brand responses to negative publicity [49][52]. The report emphasizes the importance of monitoring sentiment trends to identify potential risks and adjust marketing strategies accordingly [50]. Platform-Specific Insights - Weibo and Douyin emerged as the primary platforms for instant noodle discussions, accounting for 52.8% and 39.5% of total volume, respectively. Weibo is characterized by fast information dissemination and strong topic engagement, while Douyin excels in creative content and user interaction [43][44]. Zhihu and grass planting platforms, although lower in volume, offer unique user engagement opportunities focused on product recommendations and lifestyle sharing [46]. Consumer Core Perspectives - Key consumer insights highlight preferences for product taste and quality, convenience, health concerns, and the impact of celebrity endorsements. Positive sentiments were noted for specific flavors and the convenience of instant noodles, while negative feedback often centered on health implications and rising prices [54]. The report suggests that brands should adapt their strategies based on these consumer insights to enhance competitiveness and satisfaction [54].

® · .29 m F LINE 发布会上，康师傅老母鸡汤面与全球知名咨询机构弗若斯特沙利文（简称：沙利文）联合发布《中国老母鸡汤方便面行业发展现状及展望》白皮书，为行业 发展注入强劲动力。与此同时，沙利文基于中国老母鸡汤方便面市场调研，确认康师傅为"中国老母鸡汤方便面专利锁鲜技术开创者"。 圆桌分享环节，嘉宾们从技术突破、行业引领、文化传承、情感共鸣等角度探讨康师傅创新技术带来的多维价值；品牌代言人周深的温暖互动，更是点燃全 场气氛。此次发布会，展现了康师傅以技术创新赋能高质量发展，推动品类行业转型和升级，为消费者带来更高品质的美好体验。 承中华饮食根脉，创新守护鸡汤味道 国人自古爱饮鸡汤，鸡汤承载着味觉的记忆和丰富的情感。如何让中华传统饮食文化在现代食品工业中焕发新生？康师傅以一碗"纯鲜好鸡汤"给出了答案。 12月11日，康师傅"好鸡汤，选纯鲜"发布会成功举办。活动现场，行业专家、企业代表、媒体嘉宾、品牌代言人齐聚一堂，共同见证康师傅以"专利锁鲜"技 术，打造老母鸡汤方便面"纯鲜"新标杆。 "作为深耕中华饮食文化三十三年的品牌，康师傅始终坚信要守护这一口温暖滋味，守护我们共同的文化根脉，" 康师傅方便面事 ...