Core Viewpoint - The event "New Journey of Investor Education Service" held by Pinwo Food aims to showcase the company's strategic layout in supply chain optimization and new product development as the "first stock of imported food" in China [1] Group 1: Company Overview - Pinwo Food has been committed to compliance and quality since its establishment in 1995, focusing on providing high-quality and diverse food products [3] - The company operates four core brands: DeYa Dairy, Pinli Olive Oil, Valentine Beer, and Gu You Biscuits, with DeYa Milk holding the largest market share in imported milk for several years [3] - The business model combines "global supply chain + localized innovation," ensuring quality raw material supply through long-term partnerships with suppliers from New Zealand, Germany, and Australia [3] Group 2: Product Development and Innovation - In 2023, a cheese factory was launched using Italian production lines to produce high-protein, low-carb cheese products, while a new oil packaging workshop is set to launch in 2025, introducing innovative products like spray olive oil [4] - The company plans to deepen brand building through new media platforms like Douyin and Xiaohongshu, enhancing brand awareness and expanding its global supply chain [6] Group 3: Investor Relations and Market Strategy - During the Q&A session, the chairman addressed recent performance fluctuations due to global economic conditions and supply chain costs, indicating a gradual recovery through refined management and supply chain optimization [8] - The company aims to leverage its supply chain advantages to expand market share and enhance brand promotion through collaborations with influencers and self-broadcasting on social media [8] - The event provided investors with insights into the company's operational status and established a communication bridge between Pinwo Food and its investors, reinforcing confidence in the company's future development [9]

Group 1 - The company, Pinwa Foods (300892), is currently collaborating with Dongfang Zhenxuan primarily through live streaming platforms [1] - Products such as DeYa milk, milk powder, and cheese have been sold in the Dongfang Zhenxuan live streaming sessions [1]

Core Insights - The company reported a significant decline in revenue for 2024, with total revenue at 876 million yuan, a year-on-year decrease of 21.98%, continuing a downward trend since 2022. However, it achieved a net profit of 6.9884 million yuan, recovering from a loss of 73.3708 million yuan in 2023 [1][2][4] Group 1: Brand Performance - The core brands, "DeYa" and "Valentine," experienced substantial revenue declines, with DeYa's dairy business revenue dropping nearly 25%, significantly impacting overall revenue. Valentine beer also saw a revenue decrease of 2.96% due to competition from craft and domestic premium beers [2][4] - The second growth curve brands, such as "Henry Grains" and "Pinli Olive Oil," also faced slowing growth rates [2] Group 2: Channel Dynamics - The company's revenue structure heavily relied on online sales, which accounted for 65.18% of total revenue but saw a year-on-year decline of 22.75%, exceeding the industry average. The decline reflects challenges in adapting to new e-commerce trends and increased competition from emerging channels [3] - Offline revenue, making up 34.75% of total revenue, also fell by 20.56%, particularly in supermarket systems, as consumer foot traffic decreased post-pandemic and price sensitivity for imported goods increased [3] Group 3: Industry Trends - The overall imported food industry is facing a downturn, with a 9.7% year-on-year decrease in dairy product imports in 2024. This decline is driven by the rise of domestic alternatives, increased supply chain risks, and changing consumer preferences [4] - Domestic brands like Yili and Mengniu have improved their quality and marketing, diminishing the perceived value of imported products. The price gap between DeYa's long-life milk and Yili's premium products has narrowed from 30% in 2019 to 12% in 2024 [4] - The company must find a balance between "premiumization" and "cost-effectiveness" to navigate the current market challenges, as highlighted in their annual report [4]