大湾区农交会 上，德化"天 团"火爆出 圈："媒体+"架 起直通快车道_ 南方+_南方plus "有特色的展会 不多。"在德化 县农业农村局局 长涂世泽看来， 能把大买家与媒 体集中到一起 的，2025大湾区 农产品交易会暨 土特产精品博览 会算是有特色的 一个。德化组织 企业前来，看中 的也正是大买家 的购买力，以及 媒体对品牌的塑 造力、对资源的 连接力。 善用媒体力量， 以连接整合资 源、以传播赋能 产业、以公信构 建生态，正是广 东近年来创新提 出的"媒体+"发 展范式。本届大 湾区农交会，便 是在这一背景下 应运而生。 展馆内人流如 织。在琳琅满目 的各地展区中， 福建德化展台凭 借其鲜明的"生 态质感"与扎实 的产业底蕴，吸 引了专业采购商 驻足。这不是德 化农产品首次进 入大湾区，但这 一次，他们希望 依托"媒体+"赋 能的平台，完成 从"亮相"到"融 入"的跨越。 大湾区农交会德化展馆 这不是德化县第 一次组团参展。 12家代表性企业 带来的德化黑 鸡、德化刺葡萄 酒等60余款产 品，错落有致地 陈列在展馆各展 台，集中呈现 着"全国名特优 新农产品整体推 进试点县"的建 设成果。来自戴 云山 ...

Core Viewpoint - The opening of the upgraded Yonghui Supermarket in Xiamen's Jimei District represents a significant enhancement in the retail landscape, aligning with local consumption promotion policies and aiming to provide a high-quality shopping experience for residents [1][25]. Store Upgrade Details - The new store, located in the basement of the Anxin Vanke Mall, covers an area of 1,758 square meters and targets nearby communities and young families, focusing on "quality living + convenient service" [3]. - The store features approximately 7,100 selected products, with nearly 3,600 from first and second-tier brands, and 14.8% of imported goods, closely mirroring the product structure of the "Fat Donglai" model [5][25]. - The product upgrade emphasizes higher quality, differentiation, and local relevance, catering to the dietary habits and quality demands of residents in Fujian [5]. Product Categories - The fruit and vegetable section introduces a three-dimensional matrix focusing on "livelihood attraction + quality differentiation + trendy new products," including both traditional and trendy items [6]. - The meat and poultry section highlights local freshness and quality upgrades, featuring a mix of international and domestic brands [8]. - The seafood area enhances the coastal theme by introducing a variety of imported seafood and offering live fish cutting services, enhancing customer experience [10]. - The bakery and deli sections have added popular items and diverse instant food options to attract younger customers [12]. Environmental and Service Enhancements - The store environment has been revamped for better visibility and comfort, with upgraded lighting and wider aisles to create a pleasant shopping atmosphere [13]. - New customer service facilities include health measurement tools and convenience items, enhancing the overall shopping experience [15]. - The store implements strict food safety measures, including a freshness management system to ensure product quality [17]. Employee Welfare Improvements - The number of employees has increased from 66 to 100, with salary and welfare enhancements to improve job satisfaction and service quality [19]. - The management emphasizes the importance of employee care, aiming to foster a respectful and warm service environment [21]. Market Impact and Future Plans - The store's opening coincides with the Mid-Autumn Festival and National Day, featuring seasonal products to meet diverse consumer needs [23]. - The successful performance of the first upgraded store in Xiamen, with over 800% sales growth in the first week, validates the effectiveness of the upgrade model [23]. - Yonghui plans to continue adopting the "Fat Donglai" model to enhance quality retail, aiming to better meet the needs of mainstream Chinese families and support high-quality market development in Xiamen [25].