广货行天下，乡 音传四方！南粤 乡村故事演讲大 赛绘就广货"出 圈"新图景_南方 +_南方plus 人人来讲粤乡 美，齐助"广货 行天下"。在"百 千万工程"的浪 潮中，南粤大地 的乡土故事正焕 发新的生机，一 批自乡土而生 的、由乡音广传 的岭南"广货" ， 走出了乡村，行 遍了天下。 近日，南粤乡村 故事演讲大赛正 在全省各地市火 热开展，吸引了 来自各地见证、 参与、推动"百 千万工程"的参 赛选手，他们不 仅是乡村振兴的 实践者，更 是"广货行天 下"的生动讲述 者。珠三角、粤 西、粤东、粤 北，一个个鲜活 的故事，勾勒出 广东特色产品与 服务走出乡土、 拥抱市场的动人 图景。 肇庆王墅垫：一 纸地标 铸造品 牌 从北大博士到基 层知识产权工作 者，王墅垫以地 理标志为抓手， 助力"土特产"蝶 变为"金名片" ， 让肇庆"广货"名 扬天下。他深入 田间地头，梳理 古籍方志，推 动"德庆巴戟"成 为肇庆近五年来 首件国家地理标 志保护产品，撰 写的"土特产"应 用推广指南获全 国竞赛特等奖。 在他与同事们的 共同努力下，肇 庆地理标志总量 位居全省第一， 2025年全市地理 标志全产业链综 合产值达18 ...

广货扬帆南药领 航 肇庆绘就食 养兴农新篇_南 方+_南方plus 1月21日，"广货 行天下 肇庆优 品多"2026中国 南药食养之都产 业推介暨麦吧呵 助力乡村振兴产 业发展大会在肇 庆市成功举办。 本次大会由肇庆 市农业农村局指 导，广东唯康科 技集团有限公司 主办，民建广东 肇庆市委、肇庆 市投资促进中心 等单位协办，约 600名参会者齐 聚一堂，涵盖行 业顶尖专家、全 国企业代表及新 闻媒体，共同为 南药食养产业高 质量发展与乡村 振兴深度融合擘 画蓝图。 作为粤港澳大湾 区连接大西南的 枢纽门户城市和 广东省传统农业 大市，肇庆农业 产业基础雄厚， 尤其在南药领域 优势突出。2025 年，肇庆南药种 植面积达167万 亩、产量 66.61 万吨，均居全省 首位，其中肉桂 产量占全省60% 以上，出口量约 占全省90%。德 庆巴戟、德庆何 首乌获国家地理 标志产品认证， 高要肉桂、高要 巴戟天获批地理 标志证明商标， 6种道地药材被 纳入《广东省岭 南中药材保护条 例》，在东南亚 等海外市场享有 盛誉。 本次大会上，肇 庆集中发布7个 成熟南药产业招 项目。其中，国 家级南药市场项 目已录入农业农 ...

Core Viewpoint - Deqing County in Zhaoqing is recognized as a significant production area for the traditional Chinese medicinal herb Baji, which has been cultivated for over 900 years, contributing to local economic development and farmer income through its full industry chain [4][5][10]. Group 1: Industry Overview - Baji, known for its various medicinal benefits, is one of the "Four Southern Medicines" in China, often referred to as "Southern Ginseng" [3][12]. - Deqing has a favorable geographical climate for Baji cultivation, characterized by abundant rainfall, warm temperatures, and suitable soil conditions [19][20]. - The county has established itself as a leading producer, with over 12,000 farming households and a cultivation area of 59,800 acres, accounting for over 90% of the national total [9][41]. Group 2: Economic Impact - The annual output value of Deqing Baji is approximately 804 million yuan, with a production volume of 39,200 tons [42]. - The average yield per acre can reach 5,000 pounds, translating to an income of 40,000 yuan per acre at the current market price of 8 yuan per pound [37][39]. - The Baji industry has created significant employment opportunities, with labor costs for processing reaching 1 yuan per pound, contributing to an estimated 100 million yuan in labor income for local farmers [50]. Group 3: Market Potential - The market for Baji is expanding, driven by increasing recognition of traditional Chinese medicine and rising health awareness among consumers [58][59]. - Historical sales data shows a growth trajectory from 500 tons in the 1980s to over 1,000 tons by the late 1990s, with current demand for Baji in various forms, including medicinal and food products [60][63]. - Deqing Baji has gained national recognition, with a reputation that positions it alongside other well-known herbal products, enhancing its marketability [64][66]. Group 4: Development Initiatives - The local government has implemented strategies to promote the Baji industry, including the establishment of a specialized trading market that handles over 100,000 tons annually, generating a transaction volume of 250 million yuan [52][55]. - Efforts are underway to enhance the quality and competitiveness of Deqing Baji, with initiatives aimed at exploring new development paths for the industry [70][72].

Core Viewpoint - The article emphasizes the development of the "under-forest economy" in Guangdong, highlighting its significance in promoting employment, improving livelihoods, and increasing income in mountainous and forested areas. The government is actively supporting this initiative through policies and reforms aimed at enhancing forest quality and optimizing land use [2][4][10]. Group 1: Policy Support - The central government has prioritized the development of the under-forest economy, as indicated in key documents such as last year's Central No. 1 Document and this year's government work report [3][4]. - Guangdong has a substantial forest area, covering over 1.62 billion acres, with a forest stock volume of 578 million cubic meters, which is approximately double the national average [5][6]. - The province has established a solid foundation for the under-forest economy due to its rich ecological resources and ongoing reforms in collective forest rights [8][9]. Group 2: Economic Achievements - As of 2024, the operating area of the under-forest economy in Guangdong has reached 32.41 million acres, generating a total output value of 52.71 billion yuan [23][24]. - The province has created various demonstration bases and industrial parks, including one national forestry industry demonstration park and 30 provincial-level bases [24][25]. - The development of the under-forest economy has been supported by a series of policies since 2012, focusing on various models such as "forest medicine," "forest fruits," and "forest poultry" [28][30][32]. Group 3: Reform Initiatives - The collective forest rights reform has been crucial in activating the under-forest economy, allowing for more flexible land use and management [38][45]. - The implementation of the "three rights separation" policy aims to innovate forest management and improve land transfer regulations [50][51]. - The active transfer of collective forest land has been increasing, providing opportunities for local communities to engage in profitable agricultural practices [53][54]. Group 4: Diversification of Under-Forest Economy - The under-forest economy in Guangdong has diversified, with various models emerging, including the cultivation of edible fungi and medicinal herbs [64][66][70]. - Local initiatives have been established to integrate different industries, such as "forest + health care" and "forest + agriculture," to enhance economic resilience [68][72]. - The province is leveraging its ecological resources to develop a multi-faceted under-forest economy, including tourism and deep processing of forest products [75][76]. Group 5: Brand Development - The lack of large leading enterprises has hindered the formation of influential brands in the under-forest economy, making it difficult to achieve premium pricing for high-quality products [90][91]. - The Guangdong Forestry Bureau is focusing on brand building and has initiated various promotional activities to enhance the visibility of local products [93][94][100]. - The establishment of a product traceability system and a trading platform aims to elevate the economic value of forest products and promote sustainable development [105][106].