Core Viewpoint - The rise of emotional consumption reflects a shift in consumer preferences towards personalized, emotional experiences rather than mere material possession, indicating a significant potential for consumption upgrade in the market [1][2][4]. Group 1: Emotional Consumption Trends - Emotional consumption is gaining traction, with consumers increasingly valuing experiences that provide emotional satisfaction, such as surprise and interaction, over traditional material goods [2][3]. - The market for emotional consumption in China is projected to exceed 20 trillion yuan, highlighting its substantial growth potential [1]. - The "accompanying economy," represented by pet ownership, is also on the rise, with the urban pet consumption market expected to surpass 300 billion yuan by 2024 [1]. Group 2: Market Opportunities and Challenges - Businesses must focus on delivering high-quality services and understanding consumer emotions to capitalize on the emotional consumption trend, as superficial marketing strategies may lead to consumer dissatisfaction [2][3]. - The emotional consumption market requires a supportive regulatory environment to address issues like false advertising and consumer rights protection, ensuring sustainable industry growth [3][4]. - The government's initiative to promote new consumption models emphasizes the importance of enhancing consumer experience and quality, which aligns with the growing demand for personalized and aesthetic consumption [4].

Group 1 - The core viewpoint emphasizes the growing trend of emotional consumption, driven by consumers' desire for personalized and emotional experiences, which presents new growth opportunities for the economy [1][4] - The market for emotional consumption is projected to exceed 20 trillion yuan, indicating significant potential for this sector [1][2] - The rise of the "accompanying economy," particularly in pet ownership, is highlighted, with the urban pet consumption market expected to surpass 300 billion yuan by 2024 [1][2] Group 2 - The younger generation is increasingly seeking emotional connections and experiences over mere material possessions, which is reshaping consumption patterns [2][3] - Businesses must focus on delivering high-quality services and understanding consumer emotions to succeed in the emotional consumption market, rather than relying solely on emotional value as a selling point [2][3] - The need for a clearer regulatory framework and consumer protection measures is essential for the sustainable development of emotional consumption, as it often lacks quantifiable standards [3][4]