Core Viewpoint - The rise of emotional consumption reflects a shift in consumer preferences towards personalized, emotional experiences rather than mere material possession, indicating a significant potential for consumption upgrade in the market [1][2][4]. Group 1: Emotional Consumption Trends - Emotional consumption is gaining traction, with consumers increasingly valuing experiences that provide emotional satisfaction, such as surprise and interaction, over traditional material goods [2][3]. - The market for emotional consumption in China is projected to exceed 20 trillion yuan, highlighting its substantial growth potential [1]. - The "accompanying economy," represented by pet ownership, is also on the rise, with the urban pet consumption market expected to surpass 300 billion yuan by 2024 [1]. Group 2: Market Opportunities and Challenges - Businesses must focus on delivering high-quality services and understanding consumer emotions to capitalize on the emotional consumption trend, as superficial marketing strategies may lead to consumer dissatisfaction [2][3]. - The emotional consumption market requires a supportive regulatory environment to address issues like false advertising and consumer rights protection, ensuring sustainable industry growth [3][4]. - The government's initiative to promote new consumption models emphasizes the importance of enhancing consumer experience and quality, which aligns with the growing demand for personalized and aesthetic consumption [4].

Group 1 - The core viewpoint of the articles highlights the rising trend of emotional consumption, which prioritizes emotional value over traditional sightseeing needs, indicating a shift in consumer preferences towards experiences that fulfill emotional and social needs [1][2] - The emotional consumption market in China is projected to exceed 20 trillion yuan, driven by younger generations who seek emotional connections and are willing to pay for experiences that resonate with them [1][2] - The market for trendy toys in China has grown significantly, from 6.3 billion yuan in 2015 to approximately 60 billion yuan in 2023, showcasing the increasing demand for products that provide emotional satisfaction [1] Group 2 - Businesses must focus on enhancing service quality and understanding consumer expectations to capitalize on the emotional consumption trend, as merely offering emotional value can lead to failure if not backed by quality [2] - The "healing economy" is highlighted as an example where businesses must avoid exploiting consumer anxiety and instead focus on genuine emotional care to build a loyal customer base [2] - A supportive and clear consumption environment is essential for the long-term healthy development of emotional consumption, requiring better market regulation and consumer protection measures [3] Group 3 - The government's initiative to promote new consumption models reflects a shift towards quality and aesthetic experiences, indicating a broader trend of upgrading consumer demands beyond basic needs [3] - Emotional consumption represents a significant opportunity for economic growth, as it aligns with the evolving preferences of consumers who are increasingly seeking personalized and differentiated experiences [3]

Core Insights - The article emphasizes the growing trend of emotional consumption, driven by consumers' desire for personalized and meaningful experiences rather than mere material possession [1][2][4] - The emotional consumption market in China is projected to exceed 20 trillion yuan, indicating significant potential for growth in this sector [1][2] Group 1: Emotional Consumption Trends - Emotional consumption is characterized by a focus on self-experience and individual expression, particularly among the younger generation who seek emotional resonance and connection [2][3] - The market for trendy toys in China has seen substantial growth, with its total market value increasing from 6.3 billion yuan in 2015 to approximately 60 billion yuan in 2023 [1] - The "accompanying economy," represented by pet ownership, is also on the rise, with the urban pet consumption market expected to surpass 300 billion yuan in 2024 [1] Group 2: Business Opportunities and Challenges - Businesses must enhance their internal capabilities to capitalize on the emotional consumption trend, as relying solely on emotional value can lead to failure if not executed properly [2][3] - The success of emotional consumption relies on understanding consumer needs and providing products and services with cultural and emotional depth [3] - A supportive and transparent consumption environment is essential for the long-term health of the emotional consumption sector, necessitating improved market regulation and consumer protection [3][4] Group 3: Policy and Market Dynamics - The "Special Action Plan to Boost Consumption" issued by the Central and State Offices encourages the promotion of new consumption models and emphasizes the shift towards quality and aesthetic personal experiences [4] - The growth of emotional consumption reflects a broader trend of upgrading consumer preferences towards more differentiated, personalized, and high-quality offerings [4]