未来中国市场门店扩张继续。麦当劳中国首席执行官张家茵曾多次公开表示，公司计划2028年在华实现万店规模，新增门店中约一半将落地三四线城 市。 值得注意的是，麦当劳加速布局中国市场的举措，并非个例。当前，加速渗透中国市场已成为众多洋快餐品牌的共同战略选择。 2月12日，麦当劳（MCD.N）披露2025年第四季度和全年业绩。 第四季度，公司全球可比销售额同比增长5.7%；营收70.09亿美元，同比增长10%，按固定汇率计算增长6%；净利润21.64亿美元，同比增长7%，按固 定汇率计算增长4%。 分区域市场看，美国市场依托优惠套餐及强势营销活动，第四季度可比销售额同比增长6.8%，表现领跑；国际运营市场增长5.2%；含中国、日本等市 场的国际特许经营市场增长4.5%。 放眼全年，麦当劳全球可比销售额增长3.1%，营收268.85亿美元，同比增长4%，按固定汇率计算增长2%；净利润85.63亿美元，同比增长4%，按固定 汇率计算增长3%。 左宇 摄 门店扩张方面，截至2025年年末，麦当劳全球拥有超45000家门店。按照计划，2026年其将新开设2600家餐厅，并力争在2027年底实现5万家餐厅的目 标。 聚焦中国 ...

Investment Rating - The report assigns a "Buy" rating for both Hong Kong and US stocks of Yum China [3] Core Insights - The company demonstrates strong resilience against economic cycles, with same-store sales expected to maintain a growth rate of 0-2% from 2026 to 2028, supported by robust operational performance and brand strength [7][36] - The company aims to expand its store count significantly, targeting 20,000 stores by 2026, 25,000 by 2028, and 30,000 by 2030, leveraging optimized capital expenditures and a flexible store model [7][36] - Shareholder returns are highlighted, with a commitment to maintain annual dividends and buybacks of $1.5 billion, translating to a return rate of approximately 8.8% based on current market capitalization [7][36] Financial Summary - Revenue projections show a steady increase from $10.978 billion in 2023 to $13.070 billion by 2027, with growth rates of 14.7% in 2023 and gradually declining to 6.2% by 2027 [2] - EBITDA is expected to rise from $1.559 billion in 2023 to $1.992 billion in 2027, indicating a consistent improvement in operational efficiency [2] - Net profit attributable to shareholders is forecasted to grow from $827 million in 2023 to $1.094 billion by 2027, with a notable increase of 87.1% in 2023 [2] Same-Store Performance - The company has shown a recovery in same-store sales since 2023, with KFC and Pizza Hut both returning to positive growth in 2025 [26] - The average transaction value for KFC has stabilized around 40 yuan, while Pizza Hut has adjusted its pricing strategy, reducing its average transaction value from over 100 yuan to around 70 yuan [26][36] Expansion Strategy - The introduction of new store formats such as Kenyue and KPRO is expected to contribute additional revenue, with Kenyue coffee stores rapidly expanding to 1,800 locations by Q3 2025 [44][62] - The company is focusing on a flexible store model and increasing the proportion of franchise stores to enhance its market presence [36][62] Shareholder Returns - The company plans to maintain a shareholder return strategy that aligns with its free cash flow, projecting annual returns of at least $900 million to $1 billion from 2027 onwards [7][36] - The current market capitalization corresponds to a return rate of approximately 5.3% to 5.8% based on future cash flow projections [7][36]