银发赛道成教培企业破局关键 作者｜AgeClub吕娆炜 前言 近期，昂立教育宣布以3800万元收购一家中老年旅行社上海乐游誉途国际旅行社有限公司（下文统称"上海乐游"），一经披露便在资本市场掀起热议。 这笔看似小额但溢价高达516%的收购背后，是教培行业主动拥抱银发经济的缩影。作为一家上市企业，昂立以教育培训为主营业务，涉及K12素质教 育、职业教育、国际与基础教育等领域。 今年以来，昂立教育成功孵化中老年兴趣文娱品牌"快乐公社"，此次收购上海乐游，可以视作昂立加速进入银发领域的重要一步。 将这起收购放到宏观背景来看，并非孤立事件。 伴随我国人口老龄化进程加速，银发群体的消费能力与消费场景正在不断升级。从传统的医疗康养、养老服务，延伸到兴趣教育与文旅消费，形成了企业 眼中可规模化的市场机会。 正是在这样的外部想象空间下，以昂立教育为代表的传统教培企业，开始尝试将其在家庭与社区的流量优势延伸到银发用户群体。 01 上市教培公司求变， 瞄准银发旅游赛道 银发人群的文娱需求和消费潜力，正在被更多企业、平台所看到。 尤其是在一二线城市，这一人群的活跃程度及支付能力均呈现明显增长趋势，使得教育机构与文旅企业不约而同将其 ...

Core Insights - The silver education sector is emerging as a significant growth segment within the silver economy, with the market size reaching 25.6 billion yuan and expected to exceed 40 billion yuan by 2028 [1] - Traditional education companies are shifting their focus from K-12 and adult education to cater to the silver population, recognizing the long-term commercial potential of this demographic [1][2] Group 1: Transformation of Education Companies - Traditional education institutions are transitioning from being "remedial institutions" to "silver lifestyle service providers," focusing on middle-aged and elderly interest education and cultural tourism services [2][4] - Anlong Education has initiated a "silver economy strategy," acquiring a travel agency to provide personalized travel services for active seniors, integrating education, interests, tourism, and social interactions [2][4] - New Oriental has accelerated its investment in silver education and cultural tourism, with its new business segments showing significant revenue growth, particularly among middle-aged and elderly audiences [4] Group 2: Adult Education Platforms - Adult education platforms are restructuring their business models to include silver interest education as a core growth area, moving away from traditional degree-oriented training [7][8] - Shangde's non-degree business now accounts for 78% of total revenue, indicating a shift towards a composite adult education model focused on skills and interests [8] - The platform has over one million paid silver users, with a course repurchase rate exceeding 60%, highlighting the growing demand for silver interest education [8] Group 3: Vertical Platforms and AI Integration - Vertical platforms and AI education companies are redefining the silver education experience by focusing on long-term companionship and technology support rather than standardized courses [9][10] - Pear Flower Education has positioned itself as a cultural and artistic education platform for seniors, utilizing AI technology to enhance learning experiences and provide real-time feedback [9][10] - Interest Island employs a "three-teacher model" to create a supportive learning environment for seniors, emphasizing long-term engagement and community interaction [12] Group 4: Long-term Strategic Importance - The silver education sector is viewed as a long-term strategic initiative rather than a short-term business addition, reflecting a response to demographic changes and evolving educational needs [14][15] - Companies are re-evaluating their growth strategies to include lifelong learning services for seniors, moving from transactional course offerings to a focus on community, service, and long-term engagement [14][15] - The success of silver education initiatives will depend on the quality of services, trust relationships, and the ability to adapt to the learning rhythms of older adults [14][15]

Core Viewpoint - The acquisition of Shanghai Leyou by Angli Education has raised concerns due to a high premium of 516.23%, with discussions around the valuation and associated risks [1][2][3] Acquisition Details - Angli Education plans to acquire 100% of Shanghai Leyou for 38 million yuan, despite Leyou's negative net asset value of 9.1295 million yuan [2] - The acquisition is expected to generate approximately 47 million yuan in goodwill [2] - The chairman of Angli Education stated that the acquisition aims for strategic and business synergies, particularly focusing on the aging population and the silver economy as a second growth curve [2][7] Board Concerns - Some board members expressed doubts about the acquisition's support for the main business, with four out of eleven directors abstaining from the vote, indicating internal disagreements [3] - Independent directors later supported the valuation methods used, asserting that the assessment reflected the company's value accurately [3] Financial Implications - The acquisition poses financial risks, including potential impairment if performance does not meet expectations [4] - Shanghai Leyou is projected to have revenues of 65.9225 million yuan and 38.6414 million yuan for 2024 and the first half of 2025, respectively, with net losses of 435,800 yuan and 567,200 yuan [5] - Performance guarantees have been set, requiring Leyou to achieve a total audited revenue of no less than 480 million yuan and a net profit of at least 5 million yuan from 2025 to 2028, with a maximum compensation of 19 million yuan if targets are not met [5][6] Market Strategy - Angli Education is positioning itself in the silver economy, having already begun research and development in this area, with plans to launch the "Happy Community" project targeting active seniors [7] - The company aims to provide personalized travel services for the elderly, integrating its educational offerings with tourism [7][8] Competitive Landscape - The silver economy is becoming increasingly competitive, with various educational companies entering the market, including projects from Zhuoyue Education and New Oriental [8] - Angli Education differentiates itself by focusing on offline services, as over 70% of Leyou's customer base consists of seniors [8] Strategic Importance - The acquisition is viewed as a high-risk, high-reward strategy, with success dependent on transforming Leyou into a profitable entity that complements Angli Education's core business [9] - The integration of education and tourism is seen as crucial for capturing market share in the burgeoning silver economy [9]

教育科技公司昂立教育一则跨界收购案，因高达516%的溢价率引发市场瞩目与质疑。11月26日，在昂 立教育召开的 2025 年第三季度业绩暨乐游项目收购说明会上，昂立教育集团董事长兼总裁周传有回应 了此次高溢价收购上海乐游的原因，同时表示将银发经济业务作为公司业务增长的第二曲线。此前，昂 立教育拟收购上海乐游，交易作价3800万元，溢价率516.23%，引发业内对估值合理性与收购风险的广 泛讨论。然而，上海乐游当前处于亏损状态、加上部分董事投出的弃权票以及交易将形成的4700万元商 誉，均为这笔战略投资增添了诸多不确定性。未来，昂立教育的这场跨界豪赌仍存在诸多挑战。 高溢价的收购 近日，"昂立教育拟收购上海乐游100%股权"一事受到多方关注。 根据昂立教育发布的关于对上海证券交易所《关于资产收购事项问询函》（以下简称《问询函》）回 复，昂立教育拟收购上海湘宏文化旅游发展集团有限公司（以下简称"上海湘宏"）持有的上海乐游誉途 国际旅行社有限公司（以下简称"上海乐游"）100%股权。上海乐游净资产账面价值负912.95 万元，交 易作价3800万元，溢价率516.23%。值得一提的是，本次收购预计形成约4700万元 ...

Core Viewpoint - The acquisition of Shanghai Leyou by Anli Education has sparked market attention and skepticism due to a high premium rate of 516.23%, raising questions about valuation and associated risks [1][3][4]. Acquisition Details - Anli Education plans to acquire 100% of Shanghai Leyou for 38 million yuan, despite Leyou's negative net asset value of -9.1295 million yuan, resulting in a premium of 516.23% [3][4]. - The acquisition is expected to generate approximately 47 million yuan in goodwill [3][4]. - Anli Education's chairman stated that the acquisition aims to achieve strategic and business synergies, particularly focusing on the silver economy as a second growth curve for the company [3][10]. Board Concerns - Some board members expressed concerns about the acquisition's support for the main business, with four out of eleven directors abstaining from the vote, indicating internal disagreements [4][12]. - Independent directors later supported the valuation methods used, asserting that the assessment reflects the true value of the target company [4][12]. Financial Implications - The acquisition could lead to significant financial risks, including potential impairment if performance does not meet expectations [5][12]. - Anli Education has set performance targets for Shanghai Leyou, requiring a total audited revenue of at least 480 million yuan and a net profit of at least 5 million yuan from 2025 to 2028, with a maximum compensation of 19 million yuan for unmet targets [7][8]. Market Strategy - Anli Education is positioning itself in the silver economy sector, targeting active elderly individuals with personalized travel services through Shanghai Leyou [10][11]. - The company has already begun exploring opportunities in the silver economy, launching projects aimed at elderly education and entertainment [10][11]. Competitive Landscape - The silver economy market is becoming increasingly competitive, with various educational companies entering the space, which may pose challenges for Anli Education [11][12]. - Anli Education believes that Shanghai Leyou's offline model aligns well with the preferences of the elderly demographic, potentially providing a large customer base for future growth [11][12].

Core Viewpoint - Angli Education (600661) is actively expanding its business through the development of its "Happy Community" stores, currently operating 4 locations and planning to steadily advance its store expansion strategy based on business needs [1] Company Summary - Angli Education currently has 4 "Happy Community" stores in operation [1] - The company is committed to a steady expansion of its store network in response to business development needs [1]

Core Viewpoint - The acquisition of Shanghai Leyou Yutu International Travel Agency by Angli Education has raised significant concerns due to the target company's negative net assets and a high valuation increase of 521.71% despite its financial instability [1][6]. Group 1: Acquisition Details - Angli Education plans to acquire 100% of Shanghai Leyou for 38 million yuan, despite the latter having negative net assets [1]. - The board's unusual decision saw four directors abstaining from voting, indicating internal disagreements regarding the acquisition's strategic fit [4]. - The acquisition is positioned as a strategic move to enter the "silver economy" sector, aiming to create a second growth curve alongside its core education business [1][4]. Group 2: Financial Performance and Valuation - Shanghai Leyou is projected to achieve a cumulative revenue of no less than 480 million yuan over the next four years, as per a performance commitment [2][7]. - The company reported a net loss of 43.58 million yuan in 2024 and 56.72 million yuan in the first half of 2025, necessitating a rapid turnaround to meet financial targets [8]. - The valuation of Shanghai Leyou at 38.5 million yuan is justified by Angli Education through a revenue-based assessment that considers customer resources and operational management, which are not reflected in asset-based evaluations [6]. Group 3: Strategic Rationale - The acquisition is seen as a way to leverage existing customer bases from Angli Education's training business to offer tailored travel services to elderly clients [5]. - Angli Education aims to enhance its operational capabilities by acquiring Shanghai Leyou, which will allow it to enter the market for family and educational travel services [5]. - The company has initiated the "Happy Community" project, with four locations already operational, serving approximately 3,600 members [4].

Core Viewpoint - The acquisition of Shanghai Leyou Yutu International Travel Agency by Angli Education has raised significant concerns due to the target company's negative net assets and a high valuation increase of 521.71% despite its financial struggles [1][8]. Group 1: Acquisition Details - Angli Education plans to acquire 100% of Shanghai Leyou for 38 million yuan, despite the latter having negative net assets [1]. - The acquisition aims to tap into the "silver economy" and create a second growth curve for the company's core education and training business [2][6]. - The target company has a performance commitment to achieve a cumulative revenue of no less than 480 million yuan over the next four years [3]. Group 2: Board Disagreements - The board meeting saw four out of eleven directors abstaining from voting, indicating internal disagreements regarding the acquisition's strategic fit [5]. - Non-independent director Zhang Wenhao expressed concerns about the lack of synergy between education, tourism, and elderly care, citing past acquisition failures [5]. - Independent directors also questioned the acquisition's support for the main business and suggested exploring partnerships before proceeding with the acquisition [5]. Group 3: Strategic Considerations - Angli Education emphasized strategic and business synergies, aiming to leverage its existing customer base of elderly individuals who have both educational and travel needs [7]. - The company has initiated the "Happy Community" project, opening four locations to serve approximately 3,600 members [6][7]. Group 4: Financial Analysis - Shanghai Leyou's net assets were reported at -9.1295 million yuan, yet the acquisition valuation reached 38.5 million yuan due to the application of the income approach, which considers customer resources and sales networks [8]. - A "betting agreement" with the seller requires Shanghai Leyou to achieve a cumulative audited revenue of at least 480 million yuan and a net profit of 5 million yuan over four years, despite current losses [8][12]. - Financial projections indicate that Shanghai Leyou is expected to return to profitability starting in 2026, with significant revenue growth anticipated in subsequent years [10][11].

Core Viewpoint - The silver economy is experiencing strong growth and expanding from a marginal to a mainstream sector, driven by an aging population, increased consumer spending power among the elderly, and diverse service demands. In this context, the company Angli Education is strategically entering the silver economy market through brand incubation and acquisitions [1][15]. Company Strategy - Angli Education is incubating a brand called "Happy Community" focused on cultural and entertainment activities for the elderly, while also acquiring Shanghai Leyou Yutu International Travel Agency to enhance its service offerings in the silver economy [1][15]. - The acquisition of Shanghai Leyou, despite its negative net asset value of -9.13 million yuan, is expected to add value, with an estimated equity value of 38.5 million yuan, reflecting a 521.71% increase [1][15]. Financial Performance - Angli Education reported a revenue of 1.08 billion yuan for the first nine months of 2025, a year-on-year increase of 12.03%, and a net profit of 46 million yuan, up 141.11% compared to the previous year [7]. - The company has faced cumulative net losses of 733 million yuan from 2018 to 2024, indicating ongoing financial challenges [4]. Business Model - The "Happy Community" project targets individuals aged 40 and above, offering a membership-based service model with a low entry fee of 399 yuan per month, aiming to build user loyalty and community [14]. - The revenue model is based on a combination of basic membership services and high-value add-on services, such as customized cultural activities and travel experiences [14]. Market Context - The silver economy is becoming a focal point for various industries, with companies like Ctrip and China Youth Travel Service also developing tailored services for elderly consumers [17]. - The establishment of silver clubs and community initiatives is gaining traction, with organizations like Taikang Home operating around 400 resident clubs nationwide [19].

Core Viewpoint - The aging population is leading to the emergence of the silver economy as a mainstream sector, prompting the company to strategically invest in this area [1] Group 1: Company Strategy - The company is incubating a brand focused on entertainment called "Happy Community" to cater to the silver economy [1] - The acquisition of Shanghai Leyou Yutu International Travel Agency Co., Ltd. is aimed at expanding the service offerings and product matrix in the silver economy sector [1] - The company aims to leverage the synergy between its education and silver economy businesses to enhance the implementation and sustainable development of its silver strategy [1] Group 2: Financial Performance - For the period from January to September 2025, the company achieved a revenue of 1.081 billion yuan, representing a year-on-year growth of 12.03% [1] - The net profit attributable to the parent company reached 46 million yuan, showing a significant year-on-year increase of 141.11% [1]