快手电商超级宠粉节

Search documents
快手电商超级宠粉节来袭,四大品类日如何助力商家销量飙升?
Sou Hu Cai Jing· 2025-08-07 06:26
快手电商近期启动了一项名为"超级宠粉节"的大型促销活动,旨在帮助商家扩大粉丝基础并提升销售业绩。该活动以"真诚宠爱粉丝,提供超值低价"为核心 理念,活动时间定于8月8日至8月29日,覆盖了七夕情人节与开学季等重要消费时段。 为了最大化活动效果,快手电商精心规划了四大主题品类日,每个主题日都聚焦特定的商品类别与消费群体。首个主题日"宠粉日"定于8月12日至14日,集 中推广达人主播以及女装、珠宝等品类;随后的"开学迎新礼"主题日(8月21日至23日)则主打消费电子、亲子用品、个人护理及生鲜食品;紧接着的"七夕 宠爱礼"主题日(8月24日至26日)将重心放在美妆、珠宝、服饰及消费电子上;最后的"秋日焕新礼"主题日(8月27日至29日)则聚焦于茶酒与大服饰品 类。 除了品类日活动,快手电商还为"超级宠粉节"设计了一系列商家与达人激励政策。通过"涨粉奖励"与"GMV(商品交易总额)激励"的双重机制,活动旨在增 加主播的曝光度,促进粉丝增长与流量转化,同时推动老客户的回访,助力商家与达人实现业务的持续增长。 此次"超级宠粉节"不仅与七夕情人节、开学季等重要营销节点相契合,还融入了快手电商的818大促活动周期,为商家与达 ...
京东“七鲜小厨”首店日均订单超过1000单
Sou Hu Cai Jing· 2025-07-30 22:49
Group 1 - JD reported over 66,000 applications for its "Dish Partner" recruitment initiative, with the first store of Seven Fresh Kitchen achieving over 1,000 daily orders and a 220% higher repurchase rate than average within a week [6] - Three Squirrels established its South China regional headquarters in Foshan, aiming for an annual output value exceeding 4 billion yuan through the development of a snack industry supply chain [8] - Fei Dazhu announced it has surpassed 180 directly-operated stores nationwide, significantly accelerating its store opening pace with over 50 new stores launched last year [9] Group 2 - Chongqing Department Store's New Century Supermarket opened its 9th store in Yubei, showing significant customer traffic growth and improved efficiency metrics, validating the potential of its fresh discount store model [10] - Starbucks reported an 8% year-on-year revenue increase in China for Q3 2025, reaching $790 million, with same-store sales up 2% and a total of 7,828 stores [10] - Yonghui Supermarket plans to raise up to 3.992 billion yuan through a private placement to upgrade stores, enhance logistics, and supplement working capital [11] Group 3 - Multi-point Intelligence signed a cooperation agreement with Zhuba Co. in Zhuzhou, marking the start of a digital transformation project in the retail sector [14] - Jiajiayue Group partnered with Fumeitong for directional planting, ensuring quality control from farm to table for garlic products [16] - Metro's first flagship store in Henan is set to open in January 2026, with a total investment of 1.5 billion yuan [19] Group 4 - Peets Coffee closed its first store in South China located in Shenzhen after nearly four years of operation [20] - Ajisen China temporarily reduced its franchise fees in mainland China from 3,500 yuan to 2,500 yuan per month, effective until the end of 2026 [21] - Shanghai's night-time consumption reached 88 billion yuan in the first half of 2025, a 3.3% year-on-year increase, with dining, retail, and cultural entertainment contributing 78% [22] Group 5 - 1688 announced an upgrade to its industrial product growth system to enhance procurement efficiency for merchants [23] - Kuaishou e-commerce launched the "Super Pet Fan Festival" pre-sale, providing support for merchants through traffic incentives and consumer subsidies [24] - Xianyu's AI products have reached 30 million users, with 138 million items listed using AI and a total GMV exceeding 1.4 billion [25]