Core Points - JD.com is launching the "618 Trend Surprise Day" on June 7, featuring various promotional activities and exclusive offers for consumers [1][10] - The event includes a unique auction where luxury items such as Rolex watches and limited-edition Hermès bags start at just 1 yuan [3][4] - Consumers can participate in interactive games and promotions, with opportunities to win high-value items like a 6.18-carat diamond for only 1 penny [1][4] Promotions and Offers - The event features a significant discount structure, including promotions like "every 200 yuan off 30 yuan" and a direct 15% discount on select items [8][10] - JD.com is offering a total of 100,000 yuan in red envelope giveaways during the event, along with exclusive gifts and surprise packages for fans of celebrity ambassadors [4][6] - Special promotions include a chance to win a 500 million yuan free women's clothing offer if a specific event occurs during the day [6] Celebrity Engagement - Celebrity ambassadors Zhang Yixing and Li Sheng are promoting the event, providing exclusive content and interactive opportunities for fans [6] - Consumers can unlock special videos and participate in activities to win signed merchandise and exclusive discounts by searching for the celebrities' names on the JD app [6] Product Highlights - The event showcases a wide range of fashion and beauty products, including dresses, shoes, and jewelry, all available at discounted prices [8][10] - High-quality items are highlighted, with a focus on ensuring a reliable shopping experience through JD.com's quality assurance program [8]

Group 1 - JD.com announced the launch of its 618 shopping festival, set to officially begin at the end of May, offering consumers daily subsidies exceeding 1000 yuan [2] - The 618 event will integrate national subsidies for trade-in programs and JD.com's 10 billion yuan subsidy for a comprehensive discount experience across various categories [2] - Consumers can save up to 2000 yuan on electronics and home appliances through the combined subsidies, with additional financing options available [2] Group 2 - The 618 festival will feature six themed surprise days from May 22 to June 12, including events focused on enthusiasts, food, children's day, fashion, home, and esports [2] - JD.com will host two major parties during the festival, including a summer concert on May 31 at the Beijing Workers' Stadium with over 30,000 free tickets and a "Happy Night" event on June 17 in collaboration with Hunan TV [3]

Core Points - JD.com is launching the "Heart-Pounding Shopping Season" on May 13, featuring significant consumer subsidies and promotional activities leading up to the 618 shopping festival [1][2] - The event includes daily subsidies exceeding 1000 yuan per person, interest-free installment options for JD credit users, and various promotional events such as "Moonlit Low Prices" [1][2] - The integration of national subsidies and JD's 10 billion yuan subsidy program offers consumers substantial savings on electronics and home appliances, with potential discounts up to 2000 yuan [2] Group 1 - The "Heart-Pounding Shopping Season" will provide consumers with a variety of subsidies, including 20 yuan off for every 200 yuan spent, PLUS member coupons, and category-specific discounts [1] - The "Moonlit Low Prices" event will feature significant discounts on popular products, with prices starting as low as 10% of the original price [1] - The event will also introduce six themed surprise days from May 22 to June 12, targeting different consumer interests and featuring celebrity collaborations and prizes [2][3] Group 2 - JD.com will host multiple themed auction events during the shopping season, including high-end collectibles and limited edition products like the upcoming Switch2 [3]

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