除此之外，宝可梦车旅系列全国首发、洛天依2025年全国巡演快闪店全国首发、EVA补完计划系列盲盒 ·X11线下独家首发、LOHO眼镜节一日店长板板酱空降、蔡依林PLEASURE线下应援、北京野生动物园 ·艺术家主题画展等活动集中开展，融合潮玩、音乐、文化、动漫等多重领域，不断与年轻群体建立多 圈层社交场景。 北京商报讯（记者 刘卓澜）暑期来临，消费者的热情也逐渐升温，消费需求集中释放。7月9日，北京 商报记者从朝阳大悦城了解到，今年6-8月，朝阳大悦城策划集合航海王、史莱姆、王者荣耀、宝可 梦、洛天依、奥特曼等二十余场经典IP首发，致力打造青年文化首发中心。朝阳大悦城相关人员表示， 接连落地的IP首展对客流带动显著，叠加暑期各类促销活动，朝阳大悦城开展首周带动客流同比提升 8%，销售同比提升54%，车流同比提升15%，活动期间MUJI，丝芙兰获全国销冠，UR获华北销冠，进 一步将暑期消费推向高潮。 各类首展分布各个楼层。北京商报记者在现场看到，朝阳大悦城1层引入了王者荣耀十周年全国快闪 店，各种游戏角色艺术装置、巨型游戏人物气模、官方正版扭蛋机等成为粉丝消费群体排队的热门打卡 点。商场2层航海王草帽商店·华北 ...

Core Insights - The 2025 "Shanghai Summer" International Consumption Season aims to boost inbound tourism and consumption, showcasing Shanghai's summer vitality and charm [1][2] Group 1: Inbound Tourism and Consumption Growth - The first "Shanghai Summer" event achieved significant results, with inbound traveler numbers increasing by 42.2% and foreign card consumption rising by 68.2% [1] - From January to June, Shanghai welcomed 4.248 million inbound tourists, a year-on-year increase of 38.5%, and saw a remarkable 85% growth in tax refund sales for goods [1] - The rapid rise in inbound consumption is expected to diversify market demand in Shanghai [1] Group 2: Event Highlights and Focus Areas - The 2025 "Shanghai Summer" will focus on attracting global travelers through a combination of activities, products, services, and policies, tailored to different regional characteristics [2] - This year's event will feature a broader brand participation, diverse activities, and precise demand matching, including the introduction of city-customized events by well-known domestic and international brands [2] - Notable activities include the "潮玩之夏" IP series by Pop Mart, a limited-time experience space by Van Cleef & Arpels, and the integration of Lululemon's "Summer Challenge" event [2] Group 3: Targeted Audience Engagement - The event will introduce the "LEGO World Fun Festival" targeting family audiences, synchronized with global events in London, Berlin, and Boston [3] - For younger audiences, the inaugural "Shanghai Summer International Animation Month" will feature three major anime exhibitions and special ticket sales [3] - The 2026 Spring/Summer Shanghai Fashion Week is expected to attract over 80,000 industry elites and thousands of overseas guests, while major sports events like the World Rowing Championships and ATP Shanghai Masters will also take place [3]

Core Insights - The article highlights the revitalization and innovation in urban street scenes, particularly in cities like Suzhou and Shanghai, showcasing new consumer experiences and cultural integration [1][3][11]. Group 1: Urban Revitalization - Suzhou has introduced waterway tourism, allowing visitors to experience the city via boat, enhancing both leisure and transportation options [1]. - The transformation of old streets into vibrant areas has attracted more tourists and increased revenue for local businesses, turning previously neglected areas into popular destinations [10]. Group 2: Cultural Empowerment - Cities are integrating cultural institutions into street areas, exemplified by Hangzhou's "no-wall museum" initiative, which brings cultural exhibitions to public spaces [6]. - The trend of "pop-up" stores in Shanghai, where new brands frequently change themes, reflects a dynamic retail environment that fosters innovation [4]. Group 3: Economic Potential - The street economy is expected to grow significantly, driven by urban renewal and enhanced development planning, with experts predicting a broader scope for street-based commerce [11]. - Data from the China Tourism Research Institute indicates a notable increase in daily visitor numbers at tourist street areas, with averages ranging from 15,000 to 20,000 during peak holidays [12]. Group 4: Consumer Preferences - Modern tourists are increasingly drawn to immersive experiences in local street scenes rather than traditional tourist attractions, indicating a shift in consumer behavior [14]. - The future of street economies is anticipated to be characterized by personalization and uniqueness, with various streets becoming known for specific themes such as coffee, dining, or artisanal shops [14].

作为中国首家上市的景观设计行业企业，奥雅股份在过去一个月内股价涨幅高达41.6%，这一亮眼表现 吸引了45家机构、52位专业人士的积极参与，其中包括国泰海通、招商证券、中信证券、天风证券、西 南证券等知名券商，以及博时基金、易方达基金、新华基金等众多实力雄厚的基金公司。 奥雅股份公司高管层集体与会，与投资者对公司进行了坦诚而深入的交流，这些高管包括：奥雅股份联 合创始人、董事、总裁 李方悦，集团COO 万小方，董秘兼财务副总监 傅佳敏，数智化管理中心总监 郭瑞，悦起文化创意总监 李思嘉等。 对标泡泡玛特 新目标是跨媒体娱乐集团 过去三年来，通过深耕"创意设计+亲子文旅"双主业，借助"AI+IP"双引擎的发展，奥雅股份在城市更 新、亲子文旅、乡村振兴、工业遗址改造、公园运营等赛道持续突破。 5月16日，一场备受资本市场瞩目的投资者关系活动在奥雅股份(300949.SZ)总部召开。 针对IP产品销售场景及商业模式问题，奥雅股份明确表态将坚持轻资产运营模式。截至2024年末，公司 已投入超1亿元打造多个自运营场景，2025年业务趋势显示，已成功实现从自主重投入到轻资产自品牌 运营模式的转变，例如衢州项目等。未来，公 ...

央视网消息：城市环境不断更新，很多新的消费形势也在城市中火热起来，"快闪店"是一种短期经营的店铺，是指商家在高人流量地区设 置的临时性铺位，用来给零售商推广品牌和销售产品。与传统门店或线上销售渠道相比，快闪店模式能以更低的成本高效覆盖多城市、多场景 人群。快闪店都卖啥？快闪店吸引消费者有什么独特之处？跟随记者去看看。 快闪店引流实体街区 为线下消费添活力 从主题IP到艺术装置，快闪店卖的不只是商品，更是一场限时的感官盛宴，如今快闪店已经走进了街区和开放空间，为什么许多品牌都青 睐"快闪"？实体街区又是如何使用快闪店来塑造街区生态的呢？ 主题快闪和黄浦江边的工业遗存相辅相成，在上海徐汇西岸梦中心，记者走进快闪店看到，这里售卖的盲盒、玩偶很多都是限量版，开卖 不一会儿就售罄了。 快闪店"错过即无"的限时体验、限量发售，制造了产品的稀缺性。此外，快闪店还通过沉浸式场景，引起消费者的情感与圈层共鸣。消费 者体验到的不只是购一次物，更是看一场展、进行一场线下社交。在上海石库门里的这家快闪店，通过200余款限定周边和沉浸式市集体验， 融合动画经典场景与上海本土文化，"五一"首日的客流量就突破3万人次。 快闪店通过创新的营 ...

"快闪店"是一种短期经营的店铺，是指商家在高人流量地区设置的临时性铺位，用来给零售商推广品牌 和销售产品。与传统门店或线上销售渠道相比，快闪店模式能以更低的成本，高效覆盖多城市、多场景 人群。快闪店都卖啥？快闪店吸引消费者有什么独特之处？跟随记者去看看。 快闪店频频闪现 新消费场景的"流量密码" 5月，黄浦江边的可爱卡通形象成了顶流，活动仅仅持续40多天，每天却能吸引上千人来拍照打卡，上 海徐汇滨江平均每40天就会有2到3场这样的快闪活动。 主题快闪和黄浦江边的工业遗存相辅相成，在上海徐汇西岸梦中心，记者走进快闪店看到，这里售卖的 盲盒、玩偶很多都是限量版，开卖不一会儿就售罄了。 消费者：独家发售很能勾起大家消费欲望，错过就没有了。产品本身也很可爱很好看。 快闪店"错过即无"的限时体验、限量发售，制造了产品的稀缺性。此外，快闪店还通过沉浸式场景，引 起消费者的情感与圈层共鸣。消费者体验到的不只是购一次物，更是看一场展、进行一场线下社交。在 上海石库门里的快闪店，通过200余款限定周边和沉浸式市集体验，融合动画经典场景与上海本土文 化，五一首日的客流量就突破3万人次。 消费者：我们是从南京特地过来，打卡，还挺好 ...

央视网消息：城市环境不断更新，很多新的消费形式也在城市中火热起来。快闪店是一种短期经营的店铺，是指商家在高人流量地区设置的临 时性铺位，用来给零售商推广品牌和销售产品。与传统门店或线上销售渠道相比，快闪店模式能以更低的成本，高效覆盖多城市、多场景人 群。快闪店都卖啥？快闪店吸引消费者有什么独特之处？ 6米多高的巨型装置，再加上独家的限量周边，这个5月，这个黄浦江边的可爱卡通形象成为了"顶流"，活动仅仅持续40多天，每天却能吸引上 千人来拍照打卡。上海徐汇滨江，平均每40天就会有2到3场这样的快闪活动。 主题快闪和黄浦江边的工业遗存相辅相成。在上海徐汇西岸梦中心，快闪店售卖的盲盒、玩偶很多都是限量版，开卖不一会儿就售罄了。 快闪店引流实体街区 为线下消费添活力 从主题IP到艺术装置，快闪店卖的不只是商品，更是一场限时的感官盛宴。如今，快闪店已经走进了街区和开放空间。为什么许多品牌都青睐 快闪？实体街区又是如何使用快闪店来塑造街区生态的？ 商场变身限时的巨型花园，上千朵玩具花植在商场各处绽放。消费者拍照打卡、互动体验，带动新产品销量创下新高。 快闪店"错过即无"的限时体验、限量发售，制造了产品的稀缺性。此外，快闪 ...

Core Insights - The article highlights the transformative impact of visa-free policies on China's inbound tourism, with a significant increase in foreign visitors, reaching over 9.215 million in Q1 2025, a 40.2% year-on-year growth [1] - The integration of cultural experiences and innovative tourism strategies is essential for attracting and retaining international tourists, moving beyond mere sightseeing to immersive cultural engagement [3][5] Policy Benefits - China's implementation of visa-free or visa-on-arrival policies for 89 countries has facilitated easier access for tourists, significantly reducing visa processing times from 15 days to 72 hours [3][5] - The easing of visa restrictions has led to a surge in international cruise tourism, with Shanghai's cruise terminal receiving 7 international cruise ships and nearly 7,000 tourists in the first three months of 2025 [3] Cultural Experience Innovation - Cultural experiences have become a key factor in enhancing tourist satisfaction, with 65% of inbound tourists spending on intangible cultural heritage and traditional crafts, surpassing typical shopping expenditures [6] - Innovative cultural offerings, such as immersive experiences in historical settings and local craftsmanship, have resonated with tourists, leading to unique consumption patterns [6][11] Regional Collaboration - The growth of inbound tourism in the Yangtze River Delta is characterized by regional collaboration, with Shanghai serving as a hub connecting various cultural and tourism resources [8][10] - Events like "Foreign Friends' Spring Outing Day" in Jiaxing have significantly increased the proportion of foreign visitors, demonstrating the effectiveness of coordinated regional tourism strategies [10] Consumer Behavior Trends - The rise of mobile payment usage among international tourists has transformed shopping experiences in China, with tourists adeptly using local payment methods [10] - The "long-tail effect" of cultural consumption is evident, as tourists seek unique, participatory experiences rather than traditional souvenirs, indicating a shift in consumer preferences [11] Future Directions - The article identifies three emerging trends in the inbound tourism market: deepening policy facilitation, granular cultural experiences, and thematic regional connections [13] - Future initiatives may include expanded visa options and innovative cultural tourism routes, such as the "Tea Horse Road" and "Yangtze Poetry Road," aimed at enhancing cultural exchange [13]