"花用( 善思录：陆天然/文 "1分钱拍下自动长在脑子里的'爱因斯坦的脑子'，月销超7万单；成本几十元的盲盒，隐藏款二手溢价超二十倍；一杯印着励志语录的奶茶，能卖出普通饮 品三倍的价格。"这些看似荒诞的消费现象，正指向一个万亿级赛道的崛起——情绪经济。当物质需求趋于饱和，曾被视为"虚无"的情绪需求正在爆发，那 些看似"无用"的商品与服务，正以惊人的溢价能力重构中国消费市场的底层逻辑。 情绪经济的崛起并非偶然，而是社会发展到特定阶段的必然产物。从数据来看，2024年我国情绪消费市场规模已突破8000亿，未来五年将以每年25%的速度 高速增长，2025年预计突破2万亿元。这一爆发式增长的背后，是三重社会结构性变化的驱动。其一，物质丰裕催生需求升级，当衣食住行等基础需求得到 满足，消费者开始追求精神层面的满足，马斯洛需求层次理论实现"从生存到生活"的进化。其二，社会压力制造"情绪赤字"，996工作制、职场内卷、社交 疏离等问题，让焦虑、孤独成为当代人的集体症候，情绪消费成为填补缺口的"代偿方案" 。其三，代际更迭重塑消费逻辑，2.6亿Z世代贡献了超40%的消费 总额，其中68%的IP消费用于情绪价值产品，他们将消费 ...

Core Insights - The report indicates that nearly 60% of young people are willing to pay for emotional value, reflecting a significant shift in consumer behavior towards "emotional consumption" as a new lifestyle and focus in the market [2][3] Group 1: Consumer Behavior - 56.3% of youth choose to engage in "happy consumption" for emotional value or interests, marking a 16.2 percentage point increase compared to 2024 [2] - 44.8% of young people are focused on "quality upgrades," indicating a desire for better experiences driven by emotional needs rather than blind self-indulgence [2] - The average monthly expenditure on emotional consumption among youth is 949 yuan, with 18.1% willing to spend over 2000 yuan monthly [3] Group 2: Motivations and Trends - Core motivations for emotional consumption include emotional tuning and understanding, with significant gender differences: 52.6% of women prioritize happiness and relaxation compared to 42.1% of men [3] - Over 20% of youth are classified as "active emotional consumers," with 43.4% engaging in emotional purchases multiple times a week [3] - Emotional consumption is characterized by three main trends: seeking emotional healing and stress relief, obtaining immediate satisfaction and emotional companionship, and expressing identity within subcultural circles [3] Group 3: Societal Context - The Shanghai Youth Research Center highlights the emotional belonging crisis faced by youth, exacerbated by urbanization and weakened traditional connections [4] - As real-life social interactions fail to provide stable emotional support, youth turn to consumption as a substitute, leading to the notion that "consumption equals companionship" [4] - Promoting rational consumption, enhancing psychological adjustment methods, and building diverse social networks are essential for maintaining the long-term emotional health of youth [4]