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情绪溢价:当“无用之物”重构中国消费市场
Sou Hu Cai Jing· 2025-10-31 09:42
Core Insights - The rise of the emotional economy is a significant trend in China's consumer market, driven by a shift from material needs to emotional fulfillment as basic needs are met [4][7] - The emotional consumption market in China is projected to exceed 800 billion in 2024, with an annual growth rate of 25%, potentially surpassing 2 trillion by 2025 [4][5] Group 1: Market Dynamics - The emotional economy is characterized by the emergence of seemingly "useless" products that carry high emotional value, such as stress-relief toys and collectible blind boxes, which have seen substantial sales growth [5][6] - The service sector is witnessing a boom in experiential emotional offerings, including paid study rooms and emotional support services, with the ice and snow leisure tourism expected to generate over 630 billion in revenue in the 2024-2025 season [5][6] - Digital consumption is also on the rise, with AI companionship services and virtual emotional support gaining popularity, reflecting a significant increase in demand among younger consumers [6][7] Group 2: Consumer Behavior - The Z generation, comprising 260 million individuals, accounts for over 40% of total consumption, with a significant portion directed towards products that provide emotional value [4][5] - Consumers are increasingly viewing purchases as a means of self-expression and emotional satisfaction, leading to a shift in consumption logic [4][5] Group 3: Business Implications - Companies are adapting their product designs to incorporate both functionality and emotional appeal, as seen in successful cultural products and innovative marketing strategies that resonate emotionally with consumers [6][7] - The emotional economy is creating new job roles, such as emotional designers and digital therapists, while also revitalizing traditional retail spaces through thematic transformations [6][7] Group 4: Regulatory Considerations - The emotional economy faces unique challenges, including the lack of regulatory oversight for virtual services, which can lead to potential harm and exploitation [7][8] - There is a pressing need for regulatory frameworks to ensure ethical practices in the emotional economy, balancing consumer protection with the growth of this emerging market [7][8]
世界知识产权组织报告显示——中国创新实力持续增强
Jing Ji Ri Bao· 2025-09-16 22:12
Group 1 - The World Intellectual Property Organization's 2025 Global Innovation Index Report evaluates the innovation performance of nearly 140 economies using around 80 indicators, including R&D expenditure, venture capital transactions, high-tech exports, and intellectual property applications [1] - Switzerland, Sweden, the United States, South Korea, and Singapore rank highest in the innovation index, while China has entered the top ten for the first time, indicating a continuous enhancement of its innovation capabilities [1][2] - Global R&D growth is projected to slow down to 2.3% in 2025, down from 4.4% in 2023, with actual corporate R&D spending growth dropping to 1% due to persistent inflation, significantly lower than the 10-year average of 4.6% [1] Group 2 - China ranks tenth in the 2025 Global Innovation Index, achieving first place in knowledge and technology output, surpassing the U.S. in R&D spending, and leading globally in patent applications [2] - China has the largest number of innovation clusters globally, with 24 out of the top 100 clusters located in the country, and the Shenzhen-Hong Kong-Guangzhou cluster has surpassed Tokyo-Yokohama to become the top-ranked innovation cluster [2] - Several middle-income economies have shown significant improvement in their rankings since 2013, with countries like India, Turkey, Vietnam, and the Philippines making notable advancements in various innovation metrics [3]