福建省燕京惠泉啤酒股份有限公司2025 年半年度报告 公司代码：600573 公司简称：惠泉啤酒 福建省燕京惠泉啤酒股份有限公司 福建省燕京惠泉啤酒股份有限公司2025 年半年度报告 重要提示 一、 本公司董事会及董事、高级管理人员保证半年度报告内容的真实性、准确性、完整性，不 存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人刘翔宇、主管会计工作负责人王岳及会计机构负责人（会计主管人员）陈亚蓉 声明：保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 六、 前瞻性陈述的风险声明 √适用 □不适用 本报告中所涉及的未来计划、发展战略等前瞻性描述不构成公司对投资者的实质承诺，敬请 投资者注意投资风险。 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况 否 九、 是否存在半数以上董事无法保证公司所披露半年度报告的真实性、准确性和完整性 否 十、 重大风险提示 公司已在本报告中详细描述存在的风险因 ...

| 福建省燕京惠泉啤酒股份有限公司2025 | | 年半年度报告摘要 | | | --- | --- | --- | --- | | 公司代码：600573 | | 公司简称：惠泉啤酒 | | | 福建省燕京惠泉啤酒股份有限公司 | | | | | 福建省燕京惠泉啤酒股份有限公司2025 | | 年半年度报告摘要 | | | 第一节 | 重要提示 | | | | 展规划，投资者应当到 | www.sse.com.cn | 网站仔细阅读半年度报告全文。 | | | 在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 | | | | | 无 | | | | | 第二节 | 公司基本情况 | | | | 公司股票简况 | | | | | 股票种类 | 股票上市交易所 股票简称 | | 股票代码 变更前股票简 | | 称 | | | | | A股 | 上海证券交易所 惠泉啤酒 | 600573 | - | | 联系人和联系方式 | | 董事会秘书 | | | 姓名 | 程晓梅 | | | | 电话 | 0595-87396105 | | | | 办公地址 | 福建省泉州市惠安县螺城镇惠泉北路1999号 | ...

Group 1: Company Strategy and Planning - The company is currently evaluating the "14th Five-Year Plan" and preparing for the "15th Five-Year Plan," aiming for continuous performance growth and achieving the "Five Battles, Five Victories" goal [2][3] - Key focus areas include enhancing management systems, deepening market development, accelerating supply chain transformation, and advancing digitalization [3][10] - The company is committed to improving governance through five major initiatives, including ESG construction and value management [3][10] Group 2: Human Resource Development - The company achieved a "double improvement" in personnel quality and average income during the "14th Five-Year Plan" period, supporting sustainable development [3][10] - A comprehensive talent management system will be established, focusing on recruitment, training, and retention to build a competitive workforce [3][10] Group 3: Product Strategy - The company has implemented a major product marketing strategy, with key products like Yanjing U8 and V10 showing significant sales growth [4][5] - In 2024, Yanjing U8 sales reached 696,000 hectoliters, a year-on-year increase of 31.4% [5] - Future growth strategies for Yanjing U8 include enhancing product quality, increasing market penetration, and leveraging new retail partnerships [5][6] Group 4: Market Development - The company emphasizes the development of emerging markets as a key growth strategy, focusing on high-capacity and high-growth potential areas [6][10] - Initiatives include the "Hundred Counties Project" and "Hundred Cities Project" to enhance market visibility and product accessibility [6][10] Group 5: Cost Management - The beer industry is experiencing a historic cost reduction cycle, with lower prices for key raw materials [7][10] - The company aims to optimize procurement costs and enhance production efficiency through a "multi-dimensional cost reduction" model [7][10] Group 6: Online Channel Development - New retail channels are rapidly emerging, driven by consumer demand for convenience [8][9] - The company plans to strengthen partnerships and optimize product offerings to enhance market competitiveness [8][9] Group 7: Industry Trends - The Chinese beer industry is undergoing significant transformation, characterized by premiumization, refined cost control, and digital restructuring [10][11] - The company aims to maintain growth and competitive advantage through strategic restructuring and operational efficiency improvements [10][11] Group 8: Beverage Diversification - The company has launched a "beer + beverage" marketing strategy to cater to younger consumers, enhancing brand influence and market share [12][13] - This strategy leverages existing operational experience in beverage sales to reduce reliance on single product categories [12][13]