智通财经记者 | 张蕊 智通财经编辑 | 任雪松 音乐节是直接触达啤酒消费群体的热门场景之一，今年8月，公司在惠安举办第四届惠泉啤酒嘉年华华，通过音乐、歌舞演出和酒王争霸赛等活动，试图 与消费者建立更深层次的情感联结。这种沉浸式品牌体验，也是目前啤酒企业在产品同质化环境中寻找突破的方式之一。 智通财经注意到，Wind数据显示，惠泉啤酒截至9月30日的前十大股东最新持股情况显示，与上一期定期报告持股数量相比，公司本期共有7个股东持股 数量发生变动，其中，5人持股数量有所增加，2人持股数量有所下降；并有2个股东新进前十大股东。 产品方面，公司中高档产品销售收入约为4.03亿元，同比增长1.42%；普通产品销售收入约为1.62亿元，同比下降13.33%。 自2023年建厂40周年之际推出"老惠泉"与"惠泉1983"两款完善中高档产品矩阵的新品以来，惠泉啤酒在接近两年时间内并未再推出其他新产品。直到今年 7月，公司在半年度业绩说明会上透露了新的产品规划，表示将研发上市白茶、初念系列特色精酿和推出无醇、低卡产品等丰富多样风味新酒产品，以满 足多元化的个性选择，获得不同消费群体喜爱，试图通过产品创新寻找新的增长点。 不过 ...

福建省燕京惠泉啤酒股份有限公司2025 年半年度报告 公司代码：600573 公司简称：惠泉啤酒 福建省燕京惠泉啤酒股份有限公司 福建省燕京惠泉啤酒股份有限公司2025 年半年度报告 重要提示 一、 本公司董事会及董事、高级管理人员保证半年度报告内容的真实性、准确性、完整性，不 存在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 二、 公司全体董事出席董事会会议。 三、 本半年度报告未经审计。 四、 公司负责人刘翔宇、主管会计工作负责人王岳及会计机构负责人（会计主管人员）陈亚蓉 声明：保证半年度报告中财务报告的真实、准确、完整。 五、 董事会决议通过的本报告期利润分配预案或公积金转增股本预案 无 六、 前瞻性陈述的风险声明 √适用 □不适用 本报告中所涉及的未来计划、发展战略等前瞻性描述不构成公司对投资者的实质承诺，敬请 投资者注意投资风险。 七、 是否存在被控股股东及其他关联方非经营性占用资金情况 否 八、 是否存在违反规定决策程序对外提供担保的情况 否 九、 是否存在半数以上董事无法保证公司所披露半年度报告的真实性、准确性和完整性 否 十、 重大风险提示 公司已在本报告中详细描述存在的风险因 ...

| 福建省燕京惠泉啤酒股份有限公司2025 | | 年半年度报告摘要 | | | --- | --- | --- | --- | | 公司代码：600573 | | 公司简称：惠泉啤酒 | | | 福建省燕京惠泉啤酒股份有限公司 | | | | | 福建省燕京惠泉啤酒股份有限公司2025 | | 年半年度报告摘要 | | | 第一节 | 重要提示 | | | | 展规划，投资者应当到 | www.sse.com.cn | 网站仔细阅读半年度报告全文。 | | | 在虚假记载、误导性陈述或重大遗漏，并承担个别和连带的法律责任。 | | | | | 无 | | | | | 第二节 | 公司基本情况 | | | | 公司股票简况 | | | | | 股票种类 | 股票上市交易所 股票简称 | | 股票代码 变更前股票简 | | 称 | | | | | A股 | 上海证券交易所 惠泉啤酒 | 600573 | - | | 联系人和联系方式 | | 董事会秘书 | | | 姓名 | 程晓梅 | | | | 电话 | 0595-87396105 | | | | 办公地址 | 福建省泉州市惠安县螺城镇惠泉北路1999号 | ...

Key Points Summary of Huiquan Beer Conference Call Industry Overview - The Chinese beer industry is currently in a stage of stock competition, focusing on personalization, premiumization, health, and youthfulness [3][23]. Company Performance - Huiquan Beer achieved record high performance in Q1, driven by refined market cultivation, performance management system implementation, standardized execution, and enhanced technological innovation [2][3]. - The company reported significant growth in revenue and profit, outperforming the industry [3]. Product Strategy - Huiquan Beer has developed a product matrix led by key products such as Yina Beer, Xiaoxian Beer, Laohuiquan Beer, and Huiquan 1983, targeting the premium market and significantly contributing to profits [2][4]. - The company is actively promoting craft beer series products, such as Chulian Craft and White Tea Beer, to attract loyal consumers [4]. - The proportion of premium products is currently around 20%, with plans for continuous improvement [2][12]. Market Expansion - Huiquan Beer is expanding into diverse consumption scenarios, including traditional dining, nightlife, music festivals, barbecue stalls, and camping, particularly in the Quanzhou market where the market share has reached approximately 30% [2][6][10]. - The company plans to replicate the successful Quanzhou market model in other regions [10][11]. Pricing Strategy - The company has begun to gradually increase prices for its Yimai products, which account for over 50% of total sales, with plans to stabilize prices at 7 yuan and gradually raise them to 8 yuan [2][9]. - The cancellation of 5 yuan products in the Fujian region indicates a strategic shift towards higher pricing [9]. Cost Management - Raw material costs are expected to remain stable, with the company implementing price locking for mass products by the end of the year [20]. - The overall cost control measures are favorable for the company's development [7][20]. Marketing and Sales Strategy - Huiquan Beer focuses on precise marketing investments targeting specific consumer groups rather than broad-based spending [15][16]. - The company has established a strong presence in community retail, with restaurant sales accounting for about 30% of total sales [19]. Financial Outlook - The company anticipates improvements in gross margin due to product structure optimization and price increases [21]. - Huiquan Beer plans to continue increasing its dividend rate as a commitment to returning value to investors [26]. Competitive Landscape - The competitive environment in Fujian is open, with major competitors including Budweiser and Snow Beer. Huiquan Beer aims to capture more market share from competitors [23][24]. - The company has a strong focus on product quality, which has led to high consumer recognition and loyalty [24]. Capacity and Investment Plans - Current production capacity is approximately 500,000 tons, with a designed capacity of 800,000 tons, indicating room for improvement in utilization [28]. - The company does not plan to build new production lines but will invest in automation, quality upgrades, and technological innovation [27].