7500个线上名额迅速抢空、数百人早起现场蹲号⋯⋯2026年伊始，"所有女生，买它！"的线上狂欢首次 席卷至成都街头，李佳琦直播间打造的"所有女生的快乐市集"IP激发了蓉城的消费活力。 每经记者｜杜蔚 王帆 每经编辑｜王帆 ...

Group 1 - Li Jiaqi's live streaming event "All Girls' Happy Market" successfully launched in Chengdu, attracting over 10,000 participants and featuring over 20 well-known brands [1] - The event is closely linked to Li Jiaqi's online New Year shopping festival, allowing consumers to experience products offline before purchasing online [1] - A lottery with no threshold for participation was set up, offering consumers a chance to win cash prizes [1] Group 2 - Taobao Flash Sale emphasizes the importance of fair competition in the market, adhering to laws such as the Anti-Monopoly Law and the Anti-Unfair Competition Law [3] - Mingming Henmang has initiated a pre-listing roadshow aiming to raise $400 to $500 million, significantly higher than previous estimates [3] - Watsons Group is progressing with its IPO plans in Hong Kong and London, with Goldman Sachs and UBS as underwriters [3] Group 3 - Tmall's report indicates that over 150,000 quality new merchants opened stores in the past year, with a record number of brands achieving over 100 million in sales in their first year [3] - The number of new brands achieving over 100 million in sales within three years reached 276, marking a significant increase [3] Group 4 - Xianyu has launched a new service called "Yuligou" for trading trendy toys, allowing sellers to set their own prices and providing historical transaction data to assist in decision-making [4] Group 5 - Pinduoduo is testing a new "Billion Supermarket" business model, focusing on limited-time discounts and a wide range of products [6] - The supermarket aims to attract users with significant discounts and a variety of product categories [6] Group 6 - Yonghui Supermarket has unveiled its 2026 New Year Festival strategy, featuring a supply system with 30 high-quality products and 120 major New Year items [7] - This marks Yonghui's first Spring Festival consumer season after expanding its store count to over 300 [7] Group 7 - The Dream Dragon ice cream company has launched nearly 30 new products in China, focusing on local market preferences and innovative flavors [9] - This is the company's first major product launch in China since its independent listing in December 2025 [9] Group 8 - Meituan Flash Sale has introduced a new round of national subsidies in Beijing, allowing consumers to receive discounts on electronic products [10] - The platform aims to enhance consumer engagement and boost sales for local electronic stores [10] Group 9 - The national business conference has outlined plans for 2026, focusing on boosting consumption and improving the commercial circulation system [11] - Major e-commerce platforms are adapting to new policies to enhance market coverage, including rural areas [11] Group 10 - Shanghai plans to open 40 new commercial projects in 2026, adding over 2.9 million square meters of retail space [12] - Key projects are expected to focus on innovative operations and diverse business formats [12] Group 11 - Former China Resources Beer chairman Hou Xiaohai has joined Charoen Pokphand Group as COO for the China region [13] - He will oversee market and marketing integration for various consumer products [13] Group 12 - Huiyuan Juice is facing a control dispute, with allegations of fund misappropriation exceeding 600 million yuan [13] - The company is taking legal action while ensuring product quality and maintaining consumer trust [13] Group 13 - Miao Ke Landuo has reported a positive impact from the temporary anti-subsidy measures on EU dairy products, enhancing its competitive position in the market [14] - The company is leveraging its supply chain advantages to capture market share from imported products [14] Group 14 - Domino's Pizza China has opened 307 new stores in 2025, expanding its reach to 60 cities [16] - The membership program has grown significantly, with 3.56 million members as of the end of 2025 [16] Group 15 - Cha Yan Yue Se is actively recruiting in Shanghai and Shenzhen, offering competitive salaries to attract talent for its creative studio [16] - The brand is focusing on expanding its presence in key markets, including South China [16] Group 16 - McDonald's plans to launch a new menu globally in 2026, featuring limited-time products and new beverages [16] - The initiative aims to celebrate anniversaries and attract customers with innovative offerings [16] Group 17 - Coca-Cola and Crocs have collaborated to launch a new line of shoes, featuring iconic branding elements [17] - The collection will be available for purchase starting January 13, priced at $70 [17] Group 18 - COMMUNE has submitted an IPO application to the Hong Kong Stock Exchange, with plans to expand its restaurant and bar operations significantly in the coming years [19] - The company aims to open 30 to 40 new locations in 2026, focusing on first and second-tier cities [19]

以屏幕为窗口、以内容为桥梁，这家始于一方直播间、最终链条却辐射至全行业的直播生态构建者，打 造出了一个个为"所有女生"的线上空间，成为连接品牌、产品与数千万消费者的超级节点。 美ONE的路径，为观察一个新经济业态如何实现健康、可持续的"价值共生"，提供了极具代表性的样 本。 自2014年成立以来，作为一家以内容为核心驱动力的直播电商企业，美ONE始终将内容视为连接品牌 与消费者的核心纽带。 2016年，美ONE启动行业首创的"BA网红化"项目，李佳琦加入并创立"李佳琦直播间"。2018年，公司 将其逐步打造为中国最具辨识度的个人直播IP之一，实现了从"带货场"到"内容IP"的关键跃迁。 在深耕核心IP的同时，美ONE构建了完善的直播间矩阵，开设了以白天时段为主的"所有女生直播间"， 专注时尚垂类的"所有女生的衣橱直播间"，以及聚焦高品质女装的"所有姐姐的衣橱直播间"等，形成差 异化、互补性的内容布局，精准触达不同消费人群。 在消费变革浪潮奔涌、商业价值重塑的2025年，美ONE凭借其在直播电商领域的持续创新、对消费生 态的深远影响，以及"内容驱动、长期主义"的品牌实践，成功获得"年度行业影响力品牌"荣誉称号。 ...

Core Insights - The event "All Girls' Happy Market" created by Meiwang took place in Guangzhou during the National Day holiday, attracting a large number of citizens and tourists, enhancing urban consumption vitality [1][3] Group 1: Event Overview - The market featured over 30 popular brand booths including Olay, Procter & Gamble, and Clarins, offering free samples and full-size products across various categories such as beauty, skincare, snacks, and daily necessities [3] - From September 30 to October 4, the market distributed a total of 400,000 free samples to consumers [3] Group 2: Consumer Engagement - The market adopted the "from shelf to street" concept, bringing selected products from Li Jiaqi's livestream to offline consumers, allowing them to "try before they buy" [3] - Consumers could participate in interactive stamp collection to redeem gifts and received product discount coupons from brands [3] Group 3: Cultural Integration - The market included check-in points for popular variety shows and featured a pop-up beauty store, creating a relaxed atmosphere for visitors [4] - Meiwang's team studied local consumer habits and aesthetic preferences in Guangzhou to enhance local citizens' familiarity and provide tourists with insights into Cantonese culture [4] Group 4: Brand and Industry Impact - The success of "All Girls' Happy Market" across the country has expanded the brand influence of Li Jiaqi's livestream, offering a more diverse shopping experience for consumers and a broader platform for brands [4] - This innovative model enriches consumer shopping choices and provides new ideas and directions for the development of the e-commerce livestreaming industry [4]