Core Viewpoint - The article emphasizes the shift of foreign trade companies like Aishida towards the domestic market due to uncertainties in international trade, particularly the impact of fluctuating tariffs from the U.S. [1][3] Group 1: Market Transition - Aishida's chairman highlights the need to focus on domestic sales, which have become a core strategy following challenges in foreign trade [1] - The "618" e-commerce promotion is seen as a critical test for foreign trade companies transitioning to domestic markets, although the results have been underwhelming compared to previous years [1][3] - Many foreign trade companies are experiencing a decline in growth during major promotions, indicating a shift in consumer enthusiasm and market dynamics [3][5] Group 2: Challenges in Domestic Market - The transition to domestic sales involves complex adjustments in branding and pricing strategies, despite the support from e-commerce platforms [2][3] - Smaller foreign trade companies face intense competition in the domestic market, struggling to gain visibility and manage costs effectively [6][10] - The perception of major promotions like "618" has weakened, with many businesses opting for pre-promotion activities to capture consumer interest [4][5] Group 3: Long-term Opportunities - Despite current challenges, the domestic market holds significant long-term potential, driven by rising consumer demand for high-quality and differentiated products [7][9] - Companies are increasingly investing in advertising and marketing to enhance their presence in the domestic market, with some aiming for domestic orders to constitute a larger share of their total sales [8][9] - The shift from manufacturing to branding represents a strategic evolution for foreign trade companies, allowing them to capture greater pricing power and profit margins [10][11] Group 4: Future Outlook - The success of foreign trade companies in the domestic market will depend on their ability to find brand value beyond price competition and to identify new growth opportunities [12]

亲民的价格，大牌的品质。一批批本该远销美国市场的优秀国货受关税影响，正在借助电商直播，回归 国内市场。 时代集团是一家给奢侈品牌包做代工的企业，该公司零售总经理何勇告诉南都记者："通过电商直播， 80%本应发往美国的产品已经在国内市场消化完了，剩余的20%，美国客户让我们留下再等一等。" 不过并不是每一家外贸企业都像时代集团一样成功转内销，比如广西凰图工艺家居由于进入电商直播较 晚，目前尚无法消化本应销往美国的产品。面对美国反复变化的加关税政策，多名外贸企业负责人表 示，未来将考虑缩减美国市场，开拓国内市场和非美市场。同时，他们已然看到电商直播爆发式流量带 来的红利。 4月27日，"2025湖南内外贸一体化融合发展博览会暨外贸优品中华行湖南站"在湖南株洲国际会展中心 正式启动。本届博览会为期三天，以"助力双循环、拓展新市场、促进新消费"为主题，依托6.5万平方 米的展陈空间进行展销展示，吸引中外600余家参展商到场。 新华社记者 薛宇舸 摄 开拓国内市场，弥补出口损失 早在2018年特朗普当选美国总统时期，不少国内外贸企业就已感受到美国无理关税政策对自身业务的冲 击，近10年的时间，这些企业一直在调整业务、寻 ...